CUSTOMER EDUCATION STRATEGIES FOR COMPANY GROWTH

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SPEAKERS

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ABOUT SERVICEROCKET

Implementations

Support Training

ServiceRocket is a trusted partner that fulfills the whole product imperativeby helping enterprise customers realize the value of their software investments.

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Learndot Education Platform

• Learndot learning platform provides scalable education delivery

• Multiple education modalities to address various customer delivery models

• Lead generation capabilities targeted at interested learners

• Advanced analytics and reporting capabilities

• Customer branding, beautiful UX

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Software Companies Using Learndot

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AGENDA

• Key Metrics to Target with Customer Education• Package Training to Include with Software Deals• Pricing Strategies • Questions

METRICS TO TARGET

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KEY METRICS TO TARGET

• Educate the market• Public courses• Metric: Number of leads

Pre-Sales

• Speed up on-boarding• Increase product usage• Increase customer outcomes

Customer Performance

• Run Training as a P&L / Cost recovery model• Product upsell – User tiers or other products• Increase renewal rates

Revenue

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PRE-SALES: LEAD GENERATION

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ONBOARDING / ONGOING USE

• Speed up onboarding• Reduce time spent by Services to conduct training• Increase product usage• Increase customer outcomes

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INCREASE TRAINING REVENUE

• Run training business with a P&L• Cost recovery model• Upsell into higher user tiers• Upsell into other products (Land and Expand)• Increase renewal rates

PACKAGE / BUNDLE

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PACKAGE TRAINING – ONE TO MANY

By Delivery Method• eLearning• Virtual instructor-led• Instructor-led• Blended• Public• Private• Custom

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EXAMPLE: YOUR PRODUCT ADMIN 101

• Admin 101 – Self-paced eLearning• Admin 101 – vILT (public)• Admin 101 – vILT (private)• Admin 101 – vILT (custom)• Admin 101 – ILT (public)• Admin 101 – ILT (private)• Admin 101 – ILT (custom)

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BUNDLE MULTIPLE COURSES

By Customer Size• 2 course bundle, 5 course bundle, 10 course bundle

By Customer Role:• Admin course bundle• End user course bundle

By Product• Bundles for multiple products• Bundles for single product/different modules/functions

PRICING STRATEGIES

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VALUE CONTINUUM

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PRICING STRATEGIES

• Apply the value continuum• Bundle multiple courses• Paid training, use Coupon Codes• Early Bird Pricing• Training Credits• Subscriptions

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ROCKET REVIEW

• Target business goals that matter• Package training like products• Pricing strategies that generate demand

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UP NEXT

Demonstrate the Value of Customer Education Using Salesforce

Tuesday, October 25 @ 10am PT

Special Guest:Jesse Miller

Product Manager, Learndot Platform

bit.ly/SRWebinars

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QUESTIONS

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