Recommendations Reboot Improving ROI with Experimentation

Opticon Virtual Summit

Product Manager, Data Optimization Stella & Dot

Ankit Raheja Jon Noronha Director, Product Management Optimizely

Opticon Virtual Summit

What were the benefits and challenges of manual recommendations?

What were your goals for Optimizely X Recommendations?

Results

Automated

Recommendation Clicks

+76.9%

Revenue per Visitor

+1.8%

Opticon Virtual Summit

Results

Top

Bottom

Recommendation Clicks

12.1%

9.2%

Revenue per Visitor

-4.5%

+4.1%

What’s next?

Algorithm testing!

Co-browse Suggest similar

alternatives

Co-buy Cross-sell

complementary items

Parting thoughts

Thank you!