Real Time Relevance for MobileMike Conover, Ph.D.Senior Data Scientist, LinkedIn

Friday, February 20, 15

People Organizations Jobs Skills Education Knowledge

Friday, February 20, 15

Sample Corporate Network

Friday, February 20, 15

How do industries evolve in time?Which companies are positioned for explosive growth?

Which jobs will employ the workforce in ten years?

Industrial Structure

Environmental Consulting

Friday, February 20, 15

TechnologyEntrepreneurship

2013 Connection Graph

lnkd.in/report

Friday, February 20, 15

Crunchbase Entrepreneurial Demographics

lnkd.in/reportFriday, February 20, 15

“Experience is the teacher of all things.”Julius Caesar

lnkd.in/reportFriday, February 20, 15

lnkd.in/report

Predicting VC Investment

Friday, February 20, 15

Network Intelligence

Connected

Friday, February 20, 15

The Strength of Weak Ties

Fundamental Value PropositionZero Marginal CostNew Information

Friday, February 20, 15

RelationshipOpportunities

Job Changes Work Anniversaries

Birthdays Content Creation

Recent Meeting

Friday, February 20, 15

Friday, February 20, 15

Prioritization ExerciseNot Every Event is Equally RelevantTarget Market

Friday, February 20, 15

Mobile Dimensions

AccuracyPush NotificationsImplement and Iterate

Friday, February 20, 15

AAABABBCBCCC

Heuristic Ranking + Time Decay

The Power of Intuition

Friday, February 20, 15

The Power of Intuition

“In god we trust, all others bring data.”

Friday, February 20, 15

Relevant Dimensions

Framework Must SupportPersonalizationDemographics & EngagementRelationship QualitySensor DataProfile SimilarityCard Features

Friday, February 20, 15

Computational Aspects

Offline OnlinePersonalizationRelationship QualityProfile Similarity

Sensor DataImpression Counts

DemographicsCard Features

Friday, February 20, 15

βi (Offline Features + Online Features)

Architectural Diagram

Friday, February 20, 15

Experimentation

OBSCURE

LinkedIn PlatoXLNT

Friday, February 20, 15

Network Intelligence

Connected

Friday, February 20, 15

CasidheLee

MathieuBastian

AkhileshGupta

VinodhJayaram

DavidBrubacher

Friday, February 20, 15

Real Time Relevance for MobileMike Conover, Ph.D.Senior Data Scientist, LinkedIn

Friday, February 20, 15

Gatekeeper

Default Landing Experience

Friday, February 20, 15

Impressions @ Position

CTR @ Position

20x Dropoff

80% Avg

Raw Materials

Principled Decision Making

Weighing Tradeoffs

Friday, February 20, 15

Tracking Data0,0 0,1 0,2

1,0

2,0

1,1

2,1

1,2

2,2

Friday, February 20, 15