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Developing Passenger Information Systems And Determining Customer Expectations To Create Seamless Door-To-Door Information Integrating The Very Latest Scalable Information Delivery Systems To Enable The Communication Of Real Time Information Across Any Potential Media Device: Delivering Accurate, Real-Time Intermodal Passenger Information Consistently Through Smartphones, Social Media & New Communication Technologies INDUSTRY LEADERS DELIVERING EXCLUSIVE INSIGHTS INTO: May 28-29, 2014 | Washington, D.C. Expert Insights From 20+ Industry Leading Train Operators And Public Transport Authorities: M Follow us @RailInnovations www.passenger-information-delivery-2014.com Register By Friday April 17, 2014 SAVE $200 • SYSTEM INTEGRATION: Driving The Strategic Integration Of Innovative Social Media And Smartphone Technologies To Optimize Consistent, Accurate Data Distribution To Digital Customers • DISRUPTION & DELAYS: Revealing The Role Of New Technologies And Social Media In Delivering Real-Time Information During Planned & Unplanned Disruptions To Allow Customers To Revaluate Travel Decisions • CUSTOMER EXPECTATIONS: Evaluating Cutting-Edge Passenger Expectations For Information Delivery And Alerts Across Transit Modes To Comprehensively Assess What Customers Want And When • INTERMODAL CONNECTIVITY: Developing New Technology, Open Data Opportunities And Communication Strategies To Establish A Collaborative, Common Interface For Seamless Intermodal Travel • SOCIAL MEDIA: Leveraging Social Media To Deliver And Receive Accurate Real-Time Information For Digital Passengers To Streamline Communication Flows • SMARTPHONE APPLICATIONS: Understanding How The Latest Developments In Both Company And System Wide Smartphone Applications Can Be Optimized To Create A Holistic Travel Experience For Rail, Bus And Subway Customers • EXPLORING REVENUE STREAMS: Revealing New Advertising Platforms In Social Media, Smartphone Technology And In-Transit Infotainment For Opportunities In Revenue Generation To Analyze Cost-Beneficial Passenger Information Upgrading James Hengst Program Director, On Board Systems Amtrak Dave Barker Manager of Operations Technology Massachusetts Bay Transportation Authority Tim Moore Manager, Web Services Bay Area Rapid Transit Organized By: Francois Blouin Director, Emerging Technologies And Operational Effectiveness VIA Rail John McGee Chief Officer New Payment Technologies Southeastern Pennsylvania Transportation Authority Chris Papandreou Director, Customer Information MTA Long Island Rail Road Sean Jeans-Gail Vice President National Association of Railroad Passengers

Real Time Passenger Information Delivery: North America 2014

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The First Congress Focusing On The Delivery Of Accurate, Consistent, Real-Time, Multi Platform Information Revolutionary developments in social media and smartphone growth have dramatically increased expectations of transit passengers regarding the travel information they receive. With 55% of Americans now owning a smartphone, and with increased connectivity through social media and web based communication tools, providing consistent, reliable real-time information are now fundamental expectations of transit authorities and TOCs by customers. With ridership on North American transit growing, the opportunity to improve customer satisfaction through increased communication media in the form of smartphone apps, social media, websites and digital signage is unprecedented. To take full advantage of the opportunity, rail, bus, air and tram transit agencies must figure out the optimal communications strategies, systems and devices through which to provide accurate, real-time information through multiple communication tools and across multiple modes of transport. INTEGRATING PASSENGER INFORMATION SYSTEMS The path to ensuring consistent data lies upon the ability of transit operators to integrate their passenger information systems. On top of this, having a clearly defined logical passenger information system allows for the real-time communication of information, creating a seamless door-to-door passenger experience in line with increasing passenger expectations. Transit agencies across North America are rapidly recognizing the need to invest in their Passenger Information systems. Real-Time Passenger Information Delivery: North America 2014 has been designed with industry leading transit professionals to deliver over 20 case studies presented directly from end-user perspectives. TOC and Transit Operators from across North America and Europe for 2 days will be presenting real, tried and tested experiences, revealing strategies for leveraging the latest technologies.

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Page 1: Real Time Passenger Information Delivery: North America 2014

Developing Passenger Information Systems And Determining Customer Expectations To Create Seamless Door-To-Door Information

Integrating The Very Latest Scalable Information Delivery Systems To Enable The Communication Of Real Time Information Across Any Potential Media Device:

Delivering Accurate, Real-Time Intermodal Passenger Information Consistently Through Smartphones, Social Media & New Communication Technologies

INDUSTRY LEADERS DELIVERING EXCLUSIVE INSIGHTS INTO:

May 28-29, 2014 | Washington, D.C.

Expert Insights From 20+ Industry Leading Train Operators And Public Transport Authorities:

M Follow us @RailInnovations

www.passenger-information-delivery-2014.com

Register By FridayApril 17, 2014

SAVE $200

• SYSTEM INTEGRATION: Driving The Strategic Integration Of Innovative Social Media And Smartphone Technologies To Optimize Consistent, Accurate Data Distribution To Digital Customers

• DISRUPTION & DELAYS: Revealing The Role Of New Technologies And Social Media In Delivering Real-Time Information During Planned & Unplanned Disruptions To Allow Customers To Revaluate Travel Decisions

• CUSTOMER EXPECTATIONS: Evaluating Cutting-Edge Passenger Expectations For Information Delivery And Alerts Across Transit Modes To Comprehensively Assess What Customers Want And When

• INTERMODAL CONNECTIVITY: Developing New Technology, Open Data Opportunities And Communication Strategies To Establish A Collaborative, Common Interface For Seamless Intermodal Travel

• SOCIAL MEDIA: Leveraging Social Media To Deliver And Receive Accurate Real-Time Information For Digital Passengers To Streamline Communication Flows

• SMARTPHONE APPLICATIONS: Understanding How The Latest Developments In Both Company And System Wide Smartphone Applications Can Be Optimized To Create A Holistic Travel Experience For Rail, Bus And Subway Customers

• EXPLORING REVENUE STREAMS: Revealing New Advertising Platforms In Social Media, Smartphone Technology And In-Transit Infotainment For Opportunities In Revenue Generation To Analyze Cost-Beneficial Passenger Information Upgrading

James Hengst Program Director, On Board Systems Amtrak

Dave Barker Manager of Operations Technology Massachusetts Bay Transportation Authority

Tim Moore Manager, Web Services Bay Area Rapid Transit

Organized By:

Francois Blouin Director, Emerging Technologies And Operational Effectiveness VIA Rail

John McGee Chief Officer New Payment Technologies Southeastern Pennsylvania Transportation Authority

Chris Papandreou Director, Customer Information MTA Long Island Rail Road

Sean Jeans-Gail Vice President National Association of Railroad Passengers

Page 2: Real Time Passenger Information Delivery: North America 2014

Dear Colleague,

The emergence of social media and the growth of smartphone technology is changing how passengers and commuters are accessing rail passenger information.

55% of adults in North America now have a smartphone, and passenger expectations for disseminated rail information will increase exponentially as this percentage rises. Companies have to rapidly increase their presence on social media and develop smartphone applications to harness the wealth of data and information that is becoming available to them.

Real-Time Passenger Information Delivery: North America 2014 is the first conference in North America to focus on establishing passenger expectations, and utilizing new technology through smartphones, social media, in station systems and on-board systems to maximize the reliability, accuracy and speed of information dissemination.

This conference will deliver 20+ case studies from North American & European Transit Operators to provide the business justification for investment in Passenger Information systems. From integrating Communication, Marketing and Operations systems to create a seamless PI system, leveraging technological advancements in communication and ticketing operations, this is the only conference in North America to determine best practices to facilitate an increase in customer experience on rail.

INTEGRATION FOCUSED:

Establishing Platforms And Standards For Integration Of Multiple Modes Of Transport To Create A Truly Door-To-Door Passenger Experience

REVENUE GENRATION STREAMS:

The Only Conference To Identify Opportunities For Revenue Generation Through Developing Passenger Information Systems

HOLISTIC SYSTEM DEVELOPMENT:

The Only Conference To Gain Critical Insights In Improving Passenger Information With The Aim Of Developing A Holistic And Seamless System

SOCIAL MEDIA & DATA CONTROL:

Understanding How Augmented Data Control Through Social Media And Crowdsourcing Through Mobile Technology Can Improve Rail Operations Across The Board

LESSONS FROM EUROPE:

Utilizing Experiences From European Rail Operators In Passenger Information Systems To Understand Best Practices To Instil A Cultural Change In Passenger Service And Establish Superior Customer Service Standards

CUSTOMER EXPECTIONS FOR REAL TIME INFORMATION:

Evaluating The Latest Passenger Expectations For Information Delivery Across Transit Modes To Comprehensively Assess What Customers Want And When

Transit Authorities And TOCs From Across North America And Europe Will Deliver Case Studies On:

Venues Information

www.passenger-information-delivery-2014.com (1) 800 721 3915 [email protected]

“Excellent Conference. This was the first time passenger information professionals from around the world have had a

chance to network and share experiences. I particularly liked the breadth of experience from delegates.”

National Rail Enquiries

Sheraton Pentagon City HotelNorth Ballroom, Lobby Level

Address: 900 South Orme Street, Arlington, Virginia 22204, U.S. Phone: (703) 521-1900Transports: Pentagon City Metro Station 1.5 km/0.9 miles

Arlington, VA

Washington, D.C.

Delegates Attending By Company Type

8%Booking/information portal

8% Consultant

3% Displays

7% Soultions

9% ICT

5% Infrastructure

4% Passenger Information

1% Public Services Support

53% TOC

Register By FridayApril 17, 2014

SAVE $200

Page 3: Real Time Passenger Information Delivery: North America 2014

SYSTEM INTEGRATION, COMMUNICATION PLATFORMS & DISRUPTION MANAGEMENTDay 1Wednesday May 28, 2014

8:50 Chair’s Opening Remarks

OPENING KEYNOTE: INTEGRATED SINGLE SYSTEMS

9:00 Examining How Rail And Transit Authorities Are Integrating PI Systems Through Social Media And Smartphone Technology To Deliver Real-Time, Multi-Modal Passenger Information

•Examiningintegrationstrategiesfornewcommunicationtechnologiestoensuretimelyandconsistentinformationfromthecustomershandhelddevicestotheplatformtoonboardsignage

•Achievingasinglestreamlinedoperationscenterthroughintegrationofallcommunicationmediatoensureinformationisconsistentlydisseminatedtopassengers

•Understandingthepotentialforintegratedcontroltoprovidereal-timeandconsistentinformationacrossstations,on-board,socialmediaandsmartphones

•DesignatingthekeyplayersinOperations,MarketingandCustomerServicetocreatetheoptimumcentralinformationflowtoensureaccuracyandcontentofPI

•Assessingthebusinesscasefordevelopingasinglepersonalizedplatformwithcommondatasetsversustheon-goingintegrationofmanyindividualsystems

•IdentifyingbestpracticesforaconsistentpassengerinformationpolicytoensureadefinedcompanylanguageandterminologytoincreasepassengerfamiliaritywithPIsystems

Chris Papandreou, Director Customer Information, MTA Long Island Rail Road9:50 Question & Answer Session

SYSTEMS & INTEGRATIONEVALUATING HOW TO INTEGRATE INTERNAL AND

INTERMODAL SYSTEMS TO DEVELOP A SCALABLE SYSTEM ARCHITECTURE TO CREATE A SEAMLESS

PASSINGER INFORMATION SYSTEM

INTERNAL SYSTEMS INTEGRATION

10:00 Integrating Innovative Information Systems With Established Internal Structures To Ensure Consistent, Reliable And Accurate PI Processing And Delivery

•Determininganorganizationalstructureforaccurateinformationistransmittedandreceivedinreal-time

•AnalyzingmaintenancestrategiesforPIsystemsonceimplementationandinfrastructuralintegrationhastakenplacetocomprehendO&Mcosts

•Revealingstrategiestosynchronizetimesourcesforticketingandfleetmanagingsystemsfromanoperationalperspectivetoefficientlymanageservicedisruptions

•Ensuringintegrityofdataduringequipmentandsystemsintegrationtoreconcileinformationforaseamlessintegrationprocess

•UnderstandingstaffandresourcemanagementfornewlyintegratedsocialmediaservicessuchasTwitter,PinterestandFacebooktominimizeresourceinefficiency

Francois Blouin, Director, Emerging Technologies & Operational Effectiveness, VIA RailMonica London, Program Director, Marketing, AmtrakJames Hengst,Program Director - On Board Systems, Amtrak10:30 Question & Answer Session

10:40 Morning Refreshments In Exhibition Showcase Area

INTERMODALITY

11:10 Developing A Collaborative, Common Interface For Seamless Intermodal Travel Through The Latest Multi-Modal Communication Technologies

•ExaminingthepotentialfortargetedmarketingtopassengersthroughTwitter,Facebookandsmartphoneapplicationstoincreaseridershiponintermodaltransit

•Establishingbestpracticestodisplayandproducepassengerinformationdatawiththeintegrationofintermodalitytooptimizepassengerroutefinding

•Outliningthesupplementaryway-findingrequirementsofpublictransitsystemsnecessarytosupportintegrationofinternalPIsystemstocreateauniformsystem

•ConsideringalltransitmodesthatcanbeimplementedinanintermodalPIpartnershipfromrailandbustobikesharing,tomaximizeoptionalityforcustomers

•Investigatingtheconsistencyofaudioanddatacontroltooffercustomersaseamlesstravelexperiencetoincreasefamiliarityandrepeatridershiponpublictransport

Brian Buchanan, Vice President of Strategic Planning and Project Development, VIA Metropolitan Transit11:40 Question & Answer Session

INFORMATION SYSTEMS ARCHITECTURE

11:50 Determining How To Develop Flexible And Scalable System Architectures To Facilitate Future Rapid System Growth & Economic PI Implementation

•Pinpointingthelevelofinvestmentforin-stationinformationarchitecturenecessarywhenscalingupPIdeliverysystemstoidentifyexpenditurerequirements

•IdentifyingthebenefitsofutilizingsocialmediaasacloudnetworkforuseasanarchitecturalinfrastructuretorapidlyscaleupordownPIsystems

•Benchmarkingtheconsiderationsforprocurementdepartmentstoselectfuturesystemsthataremodularandexpendabletoprocessdatafasterforlongevityofinvestment

•ComparingthelatestdatafeedspecificationssuchasGTFS-RealtimeandSIRItodeducetheoptimalsystemforscalingoperationswiththirdpartydevelopers

Dave Barker, Manager of Operations Technology, Massachusetts Bay Transportation Authority12:20 Question & Answer Session

12:30 Networking Lunch In Exhibition Showcase Area

COMMUNICATION PLATFORMSLEVERAGING SOCIAL MEDIA AND UPGRADING LEGACY SYSTEMS TO DELIVER AND RECEIVE ACCURATE REAL-

TIME INFORMATION TO AND FROM DIGITAL PASSENGERS

PUSHING SOCIAL MEDIA

13:30 Assessing How Operators Are Integrating Social Media Into Existing Control Structures To Determine Optimum Information Levels To Push To Digital Customers

•Forecastingsocialmediatrendstoselectanoperationthatwillensurefuturescalabilityforincreasingthenumberofrailservicestoensurelongevityofsystemupgrades

•Revealingtheadvantagesofspecificsocialmediatoolstoincreaseefficiencyfordifferingcommunicationrequirementstomaximizepenetrationofpushedinformation

•Optimizingthefrequencywhichinformationispushedtopassengerstolimitinformation-overloadwhilstkeepingcustomersuptodate

•Deducinganequilibriumwherekeyinformationtakesprecedencegivenlimitedstaffandfinancialresourcestomaximizecommunicationefficiency

Brian Anderson, Digital Communications Manager, Washington Metropolitan Area Transit Authority14:00 Question & Answer Session

PULLING PASSENGER INFORMATION

14:10 Utilizing Increased Two Way Communications Between Operators And Customers Through Social Media To Improve Content Control Of Rail Passenger Information

•UnderstandingthebenefitsofinvestmentinsocialmediasuchasTwitterthatallowscustomerstopullinformationtojustifyPIinvestment

•Determiningbestpracticesofaccessgiventoemployeestocontrolthepublicfaceofarailauthorityonsocialmediatoensureconsistencyofmediainformation

•StrikingthebalancebetweeninformationpushedtocustomersandpulledbypassengerstoincreasecustomerexperienceofPIservices

•Recognizingandovercomingthebottlenecksfortransferofrealtimeinformationtoincreasegatheringofcustomerintelligenceforoperationaluse

•ForecastingtheanticipatedincreaseofinformationtransferthroughsocialmediaplatformsasmillennialsridershiponrailincreasestostreamlinePIsystems

James Siler, CS Technology Supervisor, Southeastern Pennsylvania Transportation Authority14:40 Question & Answer Session

SMART PHONE APPLICATIONS

14:50 Understanding The Latest Developments In Company Smartphone Applications To Create A Holistic Travel Experience For Customers And Facilitate Seamless Multi-Modal Travel

•Examiningthelatesttechnologicaldevelopmentsinreal-timeinformationonsmartphoneapplicationstoovercomeservicedisruptionsandinformpassengertraveldecisions

•Recognizingwheretheincreaseininformationpulledbycustomersthroughsmartphoneapplicationscanleadtocostreductioninphysicalcommunicationsystemsonboardthetrainandinstation

•ConsideringthelatestdevelopmentsincompanyapplicationstocreateapersonalizedGUIfortherailcustomertoincreasepassengerexperience

•Reviewingthelifecycleandfeedbackreceivedsuccessfulsmartphonerailapplicationstodeterminetransferablelessonsforrail&transitauthorities

•Companyversussystem-wideapps:Assessingthevalueofprioritizingcompanyappsoverintermodaltravelapps

Dan Dawson, Vice President of Marketing, Capital Metro15:20 Question & Answer Session

15:30 Afternoon Refreshments In The Exhibition Showcase Area

UPGRADING OF LEGACY SYSTEMS

16:00 Calculating The Economic Benefits Of Upgrading Wi-Fi And Digital Signage Legacy Systems In Rail Stations To Maintain Consistency Of PI In The Absence Of Smartphone Technology

•Pinpointingtheneedforaccurate,consistentreal-timeinformationdisplayedinrailstationsthroughPAVMB’stoinformpassengerswithoutsmartphonetechnologyofservicedisruptions

•Outlininghowincreasedcommunicationfromcustomersthroughsocialmediaandsmartphoneapplicationscanallowincreasedmonitoringandmanagementofdigitalsignage

•Scrutinizingthelatestdevelopmentsindigitalsignagetechnologytoensuresecurityandweatherproofingofinformationoutletsinopenplatformstations

•JustifyingthebusinesscaseforupgradingWi-Ficapabilitiesinstationforincreasingaccesstolargevolumesofcustomerdatatoimprovecrowd-sourcingcapabilities

•ConsideringthesecurityconcernsofimplementingWi-FitechnologyacrossstationinfrastructuretosafeguardPIsystems

Monica London, Program Director, Marketing, AmtrakJames Hengst, Program Director - On Board Systems, Amtrak16:30 Question & Answer Session

OPEN DATALEVERAGING TECHNOLOGY AND OPEN DATA TO

PUSH PI TO CUSTOMERS AND ENHANCE 3RD PARTY INVOLVEMENT IN SERVICE PROVISION

INTERMODAL OPEN DATA SOURCING

16:40 Examining The Challenges And Practicalities Of Enabling Open Data Between Transit Modes To Enable A Common Information Interface For Intermodal Systems

•Determiningtheneedtoestablishasingledatastandardtosendandreceiveinformationtoovercomeproprietaryissuesconcerningdatatodecreasecostsworkingwiththirdpartypartners

•Revealingthecaseforopendataforintermodaltransportduringservicedisruptionstocoordinatealternativemodesoftransportassistreevaluationofpassengertravelplans

•Understandingthebenefitofarranginglongdistancepassengerrailtimetableswithfreightrailthroughacommoninformationinterfacetodecreaseschedulingconflicts

•Examiningopensourcesoftwareplatformsinbustransittounderstandbestpracticesthatcanbeappliedtorailtravel

Tim Moore, Manager Web Services, Bay Area Rapid Transit17:10 Question & Answer Session

17:20 Chair’s Closing Remarks

17:30 - 18:30 Networking Drinks Reception In Exhibition Showcase Area

www.passenger-information-delivery-2014.com (1) 800 721 3915 [email protected]

Page 4: Real Time Passenger Information Delivery: North America 2014

8:50 Chair’s Opening Remarks

INFORMATION DURING DISRUPTIONSTREAMLINING COMMUNICATION SYSTEMS DURING

TRAVEL DISRUPTIONS TO INFORM ALTERNATE CUSTOMER TRAVEL PLANS

KEYNOTE: DISRUPTION & DELAYS

9:00 Revealing How New Communication Technologies And Social Media Are Being Used To Respond To Unplanned Disruptions In Real-Time

•Evolvingreal-timeinformationtodeliverExpectedTimeofArrivalinformationtopassengerstoimprovetheaccuracyofdisruptionestimations

•ComparingthemeritsofGPS,AVLsystemsandsignalswitchestoidentifythemostaccuratemethodoftrackingrailvehiclestoincreasereal-timeinformationprecision

•Identifyingmethodsofincreasedpenetrationforcompanysmartphoneapplicationstomaximizepassengerunderstandingduringservicedisruptions

•Ascertainingtheoptimaltimeperiodandcommunicationplatformfordeliveringpersonalizedtravelinformationtopassengersduringplannedtraveldisruptions

•Definingthemostefficientmannerforinformingcustomersofunexpectedtraveldelaysthroughbestpracticesforcommunicationmediatoadvisepassengertravelplans

•DevelopingrobustorganizationalstructurestoaffectivelyinformfrontlinestaffduringdisruptiontoincreasereadinessduringsurgesindemandforPI

Francois Blouin, Director, Emerging Technologies & Operational Effectiveness, VIA RailChad McLarnon, Manager Business Solutions, VIA RailKaren Baker, Principle Marketing Representative, Capitol Corridor Joint Powers Authority9:45 Question & Answer Session

CUSTOMER DEMOGRAPHICS & EXPECTATIONSIDENTIFYING PASSENGER EXPECTATIONS ACROSS

DEMOGRAPHICS TO GUIDE PASSENGER INFORMATION STRATEGIES GOING FORWARD

CUSTOMER EXPECTATIONS

10:00 Evaluating The Latest Passenger Expectations For Information Delivery Across Transit Modes To Comprehensively Assess What Customers Want And When

•UnderstandingpassengerexpectationsofETAdataandthebottleneckssocialmedia,smartphonesandmediachannelscanovercometominimizepassengermisinformation

•GraspingtheneedtodisseminatereasonsbehindunexpecteddisruptionsinrailservicetopacifypassengerimpatiencethroughadvancementsinPIreal-timetechnology

•Assessingexpectedavailabilityofonboardinformationdeliverablethroughsocialmediaandsmartphonetovalidatealternatingresourcesawayfromtraditionalcommunicationmethods

•Determiningcustomercompatibilityandexpectedlevelsofserviceinformationsharedthroughsocialmediatoargueagainstcommunicationmethodsdevelopedin-house

Sean Jeans-Gail, Vice President, National Association of Railroad Passengers10:30 Question & Answer Session

CUSTOMER DEMOGRAPHICS

10:40 Identifying Which Communication Media And Frequencies Are Being Used With Different Customer Demographics To Meet Expectations And Improve Passenger Experience

•Examiningcrosssectionsofridershiptodetermineratesofpassengersusingsmartphones,utilizingcompanyapplicationsandaccessingserviceinformationtodeterminepassengerpenetration

•Determiningtheadvantageofemailalertstotargetpassengerdemographicsthroughpersonalizedpulledinformation

•Utilizingincreasedaccesstocustomerdemographics

totargetspecializedinformationthroughaudioandvideostreamsforADAandLEPgroupstomeetfederalregulationrequirements

•Identifyingtheuseofdatacollectionthroughsmartphonetechnologytoincreaseridershipthroughtargeteddemographicalpromotionsontickets

•Leveragingtransferablelessonsfromalternativeindustriestobenchmarkandimprovecollectionofdataonpassengerdemographics

11:10 Question & Answer Session

11:20 Morning Refreshments In Exhibition Showcase Area

REVENUE & RETURN ON INVESTMENTQUANTIFYING THE BUSINESS CASE FOR UPGRADING PI SYSTEMS AND IDENTIFYING STREAMS FOR REVENUE

GENERATION TO SHAPE INVESTMENT STRATEGY

PASSENGER INFORMATION INVESTMENT

11:50 Quantifying Return On PI System Upgrading Investment To Justify The Business Case Of Augmenting Information Procedures

•ComparingtheimplantationcostsofcloudbasedPIsystemsagainstlegacyO&Mcoststodeterminethereturntoinvestment

•Discussingtheincrementalvalueofcustomerbenefitasameansofcost-benefitanalysisonsystemupgradestodeterminethenecessityofsysteminvestment

•InterpretinghowaccurateincreaseddownloadsofsmartphoneapplicationsandfollowersonsocialmediaactasabarometerofROIinPIsystems

•ScrutinizingfarereceiptchangesincasestudiesoftargetedticketmarketingtoconcessiongroupstoexaminetheROIofincreasedmarketing

•Assessingconsiderationsfromrailtransportationwhenupgradingprojectswerenotimplementedtoinforminvestmentevaluations

James Allison, Manager Of Planning, Capitol Corridor Joint Powers Authority12:20 Question & Answer Session

PROSPECTIVE REVENUE STREAMS

12:30 Revealing New Advertising Platforms In Social Media, Smartphone Technology And In-Transit Infotainment To Identify Revenue Generation Opportunities Within The PI Space

•Determiningthevalueofmarketingoninfotainmentscreenspaceonnewandexistingrailfleetstoassessreturnoninvestment

•Capitalizingontheopenformatofsocialmediatomarketpartnershipticketingwithpubliceventsinagiventransitregiontoboostridershiponrail

•Establishingbestpracticesforestablishinganequilibriumofpublicinformationandmarketingtocapitalizeonscreenspaceonrail

•Channelingtheincreasedandpersonalizedinteractionbetweencustomersandmediadevicestomarketrailserviceswheretraditionalmarketinghasfailedtoincreaseridership

13:00 Question & Answer Session

13:10 Networking Lunch In Exhibition Showcase Area

TICKETING, PASSENGER COUNT AND DEVELOPING STAFF TECHNOLOGY

EXAMINING TECHNOLOGICAL ADVANCEMENTS TO INSPIRE UNIFIED INFORMATION COMMUNICATION AND

CREATE A CASHLESS OPERATING SYSTEM

SMART PHONE TICKETING AND FARE MEDIA

14:10 Leveraging New Technologies In Smartphone Ticketing To Create A Seamless Passenger Ticket Purchase Experience And Reduce Operational Hard Costs

•Understandingthecomplexityofimplementationofsmartphonefaremediaandoperatingandmaintenancecoststojustifytheupgradinglegacysystems

•Usingsmartphonestoprovideseamlessmultimodalticketbundlingacrossalltransportsincludingallmodesofrail,busandtram

•Exploringhowmulti-zoneticketfaremediaoperatesto

informtransitauthoritiesofoperationalconsiderations•Comparingtherelativebenefitsofsmartphoneversus

bankcardticketingtoidentifythemostefficientcashlesssystemtoinvestintoreduceoperationalcosts

John McGee,Chief Officer New Payment Technologies, Southeastern Pennsylvania Transportation Authority14:40 Question & Answer Session

PASSENGER COUNT INFORMATION

14:50 Revealing The Latest Developments In Passenger Count Technologies To Maximize Accuracy Of Collated Information, Improve Ridership Assessment And Mitigate Risk Of Fraud

•ExaminingthesuccessofAutomatedPassengerCountertechnologyonbusfleetsfortransferablelessonsthatcanbeappliedtorailtojustifyupgradingsystems

•Scrutinizingthelatesttechnologiestoincreaseaccuracyofpassengercountinformationforincreasedfederalfunding

•Understandingthepotentialforautomationtechnologyatstationssuchasnear-fieldtodiminishovercrowdingandenableuniformchangeoversacrossmultiplemodesoftransport

•Discoveringthecapabilitiesofinfraredsensorproductstomovebeyondtraditionalpassengercountstatisticsandprovidedetailedpassengerinformationthatcanbeutilizedinoperationscontrolofrailservices

Chad McLarnon,Manager Business Solutions, VIA Rail15:20 Question & Answer Session

15:30 Afternoon Refreshments In The Exhibition Showcase Area

STAFF COMMUNICATION TECHNOLOGY

16:00 Revealing Operational Upgrades Undertaken By Transit Authorities To Maximize Staff Access To Real-Time Information To Keep Pace With Social Media Intelligence

•JustifyingthebusinesscaseforprovidingfrontlineemployeeswithWi-Fienabledtoensurestaffareasinformedascustomersduetosocialmediaandsmartphonereal-timecapabilities

•Examininghowbesttoorganizeandinformstaffwithoutaccessreal-timeinformationtoensureconsistencyofPI

•Identifyingtheintegrationofstaffcommunicationlineswithpushedserviceinformationtocustomerstoensureaccuracyandtimelydataisreceivedforunexpecteddisruptions

•UpgradingWi-Fiandcellularconnectivitycapabilitiesinstationtostreamlinestaffaccesstoreal-timeinformation

Amir Khan,Principal Officer Operations Technology, Amtrak16:30 Question & Answer Session

LESSONS FROM EUROPE

16:40 Transferring European Lessons On Cultural Change In Customer Information To Enhance Passenger Experience On North American Rail And Advance The Development Of Transit Systems

•FosteringtheEuropeancultureofcustomerservicetoimplementEuropeanstandardsandpracticesinNorthAmericanrail

•ExaminingEuropeanperspectivesonthelatesttechnologiesdevelopinginsmartphoneandsocialmediatoidentifypotentialdirectionsforfuturegrowth

•InspectinghowtheEuropeanmodelofmulti-modalconnectivitycanassisttheNorthAmericanmarkettodeveloptheirintermodalinformationsystems

•ReviewingEuropeantrainingprocessestoaidthetransitionfromoperationallyfocusedstafftoproactivestaffwithcustomerserviceatthecoreofeveryaction

Riccardo Santoro, Chief Architect & Innovation Officer, FS Italiane17:10 Question & Answer Session

17:20 Chair’s Closing Statement

17:30 End of Summit

Day 2Thursday May 29, 2014 DISRUPTION COMMUNICATIONS, CUSTOMER EXPECTATIONS, & SYSTEMS TECHNOLOGY

www.passenger-information-delivery-2014.com (1) 800 721 3915 [email protected]

Page 5: Real Time Passenger Information Delivery: North America 2014

www.passenger-information-delivery-2014.com (1) 800 721 3915 [email protected]

Andy Barrett+ (1) 800 721 3915

[email protected]

To secure your booth or discuss tailor-made sponsorship packages, contact:

Real-Time Passenger Information Delivery: North America 2014 offers a truly unique platform to deliver your message, demonstrate your product and services and network with Rail and Transit Authority Decision Makers from across North America and Europe.

Sponsorship Opportunities

DEMONSTRATE THOUGHT LEADERSHIPProviding consistent and accurate real time information to passengers is one of the biggest challenges facing the railways today. You may be pioneering advances in these areas, but do your customers know what differentiates you from your competitors? Use targeted, editorially reviewed keynotes and case studies to demonstrate thought-leadership to your target audience.

RAISE BRAND AWARENESS AND INCREASE YOUR PROFILEAny solutions selected by manufacturers must be subjected to careful comparative cost-benefit analysis. Of course, TOCs take into account the profile, credibility and market leadership of potential suppliers to support their passenger information strategies. Your organization must be at the forefront when these decisions are made. Engage with your audience with targeted branding and profiling campaigns directed at leading manufacturers.

MEET AND NETWORK WITH DECISION MAKERSThought-leadership, branding and profiling are converted into contracts through extensive face-to-face relationship building. As an industry- focused event dedicated to the needs of TOCs and infrastructure managers, this interactive forum enables you to meet key decision-makers in one place at one time, giving you the best possible chance of influencing them.

CEO’S, DIRECTORS, HEADS, CHIEFS & MANAGERS OF...

• Passenger Information

• Customer Experience

• Marketing

• Commercial & Customer Services

• Information Systems

• Customer Relationship Management

• Real-Time Information

• Marketing Technology

• Service Delivery

• Social Media

• IT Architecture

• Digital Customer Experience

• Infrastructure Development

• Station Maintenance

• Control Communications

• Railway Systems

• Customer Operations

• Traffic Information

• Customer Service

Achieving Your Business And Marketing Objectives At The Summit Who Will You Meet:

Full 2014 Speaker List At Real-Time Passenger Information Delivery: North America 2014

Francois Blouin, Director, Emerging Technologies and Operational Effectiveness, VIA Rail

Dan Dawson, Vice President Marketing and Communications, Capital Metro

Monica London, Program Director, Marketing, Amtrak

James Hengst, Program Director, On Board Systems, Amtrak

Chris Papandreou, Director, Customer Information, MTA LIRR

Brian Buchanan, Vice President of Strategic Planning and Project Development, Via Metropolitan Transit

Sean Jeans-Gail, Vice President, National Association Railroad Passengers

Olaf Kinard, Head of Marketing and Communications, Charlotte Area Transit System

John McGee, Chief Officer New Payment Technologies, SEPTAChad McLarnon, Manager, Business Solutions - Customer Experience Department,VIA Rail

Dave Barker, Digital Communications/Social Media Manager, MBTARiccardo Santoro, Chief Architect & Innovation Officer, FS ItalianeJames Siler, CS Technology Supervisor, Southeastern Pennsylvania Transportation AuthorityJim Allison, Manager of Planning, Capitol Corridor Joint Powers AuthorityBrian Anderson, Digital Communications/Social Media Manager, WMATATim Moore, Manager, Web Services, BARTKaren Bakar, Principal Marketing Representative, Capitol Corridor Joint Powers Authority

Page 6: Real Time Passenger Information Delivery: North America 2014

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PYesDetails PLEASE USE CAPITALS - PHOTOCOPY FOR MULTIPLE DELEGATES

Delegate Rates GUESTS ARE RESPONSIBLE FOR THEIR OWN TRAVEL AND ACCOMMODATION ARRANGEMENTS

Payment PLEASE TICK APPROPRIATE BOXES AND COMPLETE DETAILS

How To Finalize Your Registration

*Option 2. INVOICE An invoice containing payment instructions will be sent electronically upon receipt of the completed registration form.

Delegate 1

* Mr * Dr * Miss * Ms * Mrs * Other:

Name

Position

Organization

Email

Telephone

Delegate 2

* Mr * Dr * Miss * Ms * Mrs * Other:

Name

Position

Organization

Email

Telephone

WE HAVE GROUP DISCOUNTS So you can involve your whole team

Call for rates: (1) 800 721 3915

Now that your details are completed please send your registration form to

our Customer Service Team using one of the following options:

Option 1. Email: [email protected]

Option 2. Fax: (1) 800 714 1359

Enquiries And More Information

Should you have any enquiries or if you would like to request more

information please contact our friendly Customer Service Team on

(1) 800 721 3915 or visit the conference website at

www.passenger-information-delivery-2014.com

Super Early Booking Discount Early Booking Discount Standard Rate

Book And Pay By Friday March 28, 2014 Book And Pay By Thursday April 17, 2014 From April 18, 2014

2 Day Conference Pass * $1299 USD SAVE $400 * $1499 USD SAVE $200 * $1699 USD

Add Audio & Video MaterialsOf The Event * $399 USD

Terms & Conditions

The conference is being organized by American Business Conferences, a division of London Business Conferences Ltd, a limited liability company formed under English company law and registered in the UK no. 5090859.Cancellations received 30 days prior to the start of the event will be eligible for a refund less $150 administration fee, after this point no refund will be given. Cancellations must be made in writing, if you are unable to attend you may nominate a colleague to attend in your place at no additional cost.Receipt of this registration form, inclusive or exclusive of payment constitutes formal agreement to attend and acceptance of the terms and conditions stated.All outstanding fees must be paid within our standard payment period of 7 days. Any outstanding invoices will remain valid should cancellation of attendance be received outside of the aforementioned cancellation period.*If you are claiming the early booking discount this may not be used in conjunction with other discounts advertised elsewhere. All discount codes and offers must be claimed at

the time of registration.American Business Conferences reserves the right to alter or cancel the speakers or program.American Business Conferences reserve the right to refuse admission.We would like to keep you informed of other American Business Conferences products and services. This will be carried out in accordance with the Data Protection Act. Please write to the Head of Marketing, American Business Conferences at the address below if you specifically do not want to receive this information.American Business Conferences. City Center One. 800 Town & Country Blvd. Suite 300. Houston. Texas. 77024American Business Conferences will not accept liability for any individual transport delays and in such circumstances the normal cancellation restrictions apply.American Business Conferences is a Division of London Business Conferences Limited, Registered in England No. 5090859 EIN. no: 98-0514924

www.passenger-information-delivery-2014.com (1) 800 721 3915 [email protected]