ONLINEREAL ESTATEOPTIMIZATION

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A Quick and Dirty Guide to Growing your Market Online

Seth Price, Director of Sales and Online Marketing

AGENDA

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What is a web strategy?

Why is it so important?

How do you make it work?

DEFINITION OF A WEB STRATEGY

• A web strategy is a strategic web direction for an organization. It outlines the most advantageous positioning for the company on the web, the experience it should create for its customers, the brand image it should project, the way it should engage the prospect and existing clients, partners, and suppliers, the way it should convert traffic to sales

-Wikipedia

• A web strategy is a clear plan and system to harness online users in order to drive ROI

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THE WORLD OF SEARCH

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SEARCH MARKET SHARE

Google Yahoo! BingAsk Aol

Rank Search Engine Searches

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google.com 61.71%

search.yahoo.com 16.26%

bing.com 15.06%

ask.com 3.93%

aol.com 2.50%

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RELEVANT STATS

Worldwide Web Usage• 2 billion users online• Google alone has 88 billion searches per month• 34,000 searches per second

US Web Usage• 272 Million users online, 78% of the U.S. population• In March 2011, Google had 40 billion page views in the US

Search Usage Usage• 83% of real estate inquiries begin online• 61% of all US searchers choose Google as their preferred search engine• Organic search results receive over 75% of all clicks• 91% of users do not look past the first page of search results

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? How do you strategize online?

NOW WHAT?

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SEARCH IS REAL ESTATE ONLINE

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MAKING IT WORK TOGETHER

• Website Objectives?

• Who is your audience?

• What are your competitors doing?

• What are the traffic sources?

• How do you maximize content?

• Metrics: How do you measure success?

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LEVERAGE YOUR RESOURCES

•SEO

•Agents

•Content

•Automation

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SEO IS ABOUT TWO THINGS

Keywords Links• Keywords match a search query to

a webpage• Links determine which webpages

rank highest

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THE SEO PROCESS

On pageOptimization

LinkBuilding

•Find the right keywords to optimize forKeywordResearch

•Implement those keywords on the website•Make the website search engine-friendly

•Build links to the website to increase authority

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LEVERAGE YOUR AGENTS

AGENTS

WEBSITES

LINKS

LEADS

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RELEVANT CONTENT

•Listings

•Curated Information

•Video, Images

•Resources

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LEVERAGE AVAILABLE TOOLS

•Syndication for Leads

•Craigslist for Leads, Listings & Buyers

•Property Landing Pages for Lead Capture

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AUTOMATE YOUR MARKETING

•Syndication

•Landing Pages

•Craigslist

•Lead Generation

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Simplify your marketing

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