Re-imagine A Brighter FutureIn a world where technology is thesource for value creationAnton KrogerDirector Natural Resources, SAP July, 2017 Public

What does the Future hold?

3INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Porters 5 market forces

SupplierPower

BuyingPower

Threat ofSubstitution

Threat ofNew Entrant

CompetitiveRivalry

Externality

Valu

e

Max Prepared to Pay

Sales Price

Min Sale Price

Cost to Produce

4INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

The Innovators Dilemma

Technology 1

Technology 2

“ProductFunctionality”

“Time”

Customer requirements

5INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Expand to New Industries

Digital ChannelCompete as an Ecosystem

Sharing Economy

Digitalization of Products & Services Outcome Based Models6 1

2

34

5

DigitisationEnabling 6 New Non-exclusive Business Models

6INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Outcome based Models6 1

2

34

5

Data is the key competitive advantage

7INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Expand to New Industries6 1

2

34

5

Access new markets – have a unique feature that makes you competitive

8INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Digital Channel & Business Platform6 1

2

34

5

Most Members Wins

9INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Compete as an Ecosystem6 1

2

34

5

Find Synergies that increase your value proposition

10INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Sharing Economy6 1

2

34

5

Use what's already there

11INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Digitalization of Products & Services6 1

2

34

5

Change the game

12INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

Businesses have to adapt and transform to stay relevant and competeIt’s time to re-imagine everything

RE-IMAGINEBusiness Models• Outcome based model

• Expand to new industries

• Digital channel

• Compete as an ecosystem

• Shared economy

• Digitalization of products & services

RE-IMAGINEBusiness Processes• Real-time processes

• Predictive processes

• Collaboration processes

• Lean processes

• Content rich business processes

• Self learning processes

RE-IMAGINEWork• Consumer grade user experience

• Self services

• Real-time collaboration

• People-Machine Collaboration

• Cognitive world & AI

Digital Business is about providing a new value proposition for your customers and stakeholders.It requires new business practices, agility and speed.