Qurater Business Edge Big Data Approaches for Customer Acquisition & Customer Service

Founding Team

Rakshit Daga Founder & CEO

Sumit Mishra Founder & CTO

Prashanth Adiraju Co-Founder &

Chief Product Officer

Each founding member brings 15+ years experience defining, developing & selling technology products

We personalize Big Data Our mission is to dig deeper, find valuable information hidden in

the noise and gain insights that are actionable

Source Agnostic Data Discovery, Mining & Structure Extraction Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific dimensions

Customizable analytics with industry leading visualization techniques

Big Data Approaches for Customer Acquisition & Customer Service

Technology

Business Intelligence

Sales Leads

Customer Service

Use Cases

Technology summary Source Agnostic Data Discovery, Mining &

Structure Extraction Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific dimensions

Customizable analytics with industry leading visualization techniques

Technologies for improved ad targeting & to reach users efficiently

Use Cases

Insights relevant to the business : Business

Intelligence

Manage your customers : Customer service

Grow your business : Sales Leads & Social Ad

targeting

Use Cases

Insights relevant to the business : Business

Intelligence

Key Insights for Microsoft Ventures MV lags mentions Google & 500 Startups – 80% of the volume

Share of Voice Google 500 startups Microsoft

Sue Robinson Mellisa Finicchio Greg Martin

Dave Mcclure Sean Percival Marvin Liao

Ravi Narayan Rahul Sood

Google Intellectual Ventures Ionic Security

Axis Capital Ardent Capital Facebook

Microsoft Google Knight Foundation

#google #ux #startuo

#startup #bitcoin #500strong

#canadian #startup #microsoft

Co. design Tech Crunch Fast Company

The next web Tech Crunch 500 Startups

Tech Crunch Nicolas Petit Startup Canada

Peo

ple

Relationships Comparison

Co

mp

any

#

Influ

enc

e

Internet of things more strongly related to Google ventures

Case Study : Microsoft Ventures – Social Context, Influencer Analytics

ACQUISITION

LAUNCH

OTHER

EVENT

FUNDING

IN TALKS

STARTUP ADVICE

36%

15%

37%

Wearable tech drove most of the news

2.

1.

3.

4. Social Monitoring Data

SOV Mentions

Buzzing

hashtags influence

sentiment

CATEGORIZATION Who / What is driving the most

influence

5. What is

interesting

Influencers (people)

Election Edge for social media campaign Engage Voters on issues that matter to them

0 100 200 300 400 500 600 700 800 900

Communal

Climate Change

Pollution

Hospital

Beautification (e.g. Parks)

Police

Water Management

IT Infrastructure

Economy

Housing

Corruption

Women Empowerment

Waste Management

Education

Infrastructure

Governance

Traffic

22%

23%

10% 13%

3% 1% 1% 1% 1%

7%

9%

9%

roads potholes flyovers electricity

walkways bike paths foot path airport

metro bus services auto taxi

Social Media – What voters are talking about Manage Conversations about You

Social Media Mentions by Party Build Social Mind Share

Party Sentiment volume

congress Negative 3200

TDP Positive 4123

0

100000

200000

300000

400000

500000

600000

Alerts

Case Study : OLAM – Business Intelligence

Top interests

Most read

Top Topics Trending

Use Cases

Manage your customers : Customer service

24

5

45 31

27

9

1. Battery  2. Screen 3. Network

4. Service Center 5. Software 6. Other

Service Complaints Volume

Complaints Categorization

2 12

9

18

4

15

A500 B700 Q600 Q800

Product Categorization

0 50 100 150

Channel Categorization

0 20 40

KA

AP

TN

MH

JK

DL

MUM

GOA

KL

UP

AP

MI

NG

Pla

ce

Ca

teg

oriz

atio

n

XOLO – Customer Service

Use Cases

Grow your business : Sales Leads & Social Ad

targeting

Qurater provides the deepest social ad

targeting intelligence for specific high value

verticals Find the right customers with better

targeting and reach them efficiently

DEMOGRAPHIC Age, Gender

PERSONAL City, Birthday, Education, Workplace, Education

SOCIAL Likes, Interests,

CONTEXT Purchase Intent

Our goal - help Brands improve social media ad ROI

facebook CONTEXT

Demographic, personal, social & behavioral

QURATER CONTEXT

Purchase Intent from social conversations

0

20000

40000

60000

80000

100000

120000

facebook Google (adwords)

0.20%

5.23% Retail CTR

Opportunity to improve is significant

Qurater Context 1.  Deeper understanding of vertical specific dimensions (e.g. price segments,

product features) 2.  Purchase intent – specific intent to buy a product

3.  Aggregate Customer intent – brand/product demand prediction based on social signals (positive or negative)

4.  Correlation models tying verticals – e.g. A person interested in a high value car

is more likely to buy a premium phone or buy premium fashion accessories.

Improved ad targeting with Facebook integration

CTR

CPA

Interest, demographic

targeting

Interest targeting lets you target everyone who has

expressed a specific interest in any topic

Context (Purchase intent)

targeting

Context targeting lets you target everyone who has expressed purchase intent for a specific product

Qurater integration with facebook

(custom audiences)

Opportunities discover based on industry

specific dimensions

Sales Funnel narrow down your opportunities

based on specific criteria

Leads generate based on your sales

funnel

Analytics actionable insights based on industry specific dimensions

Email targeting Personalized messages & offers

Ad optimization facebook & twitter integration

We personalize Big Data Our mission is to dig deeper, find valuable information hidden in

the noise and gain insights that are actionable

Source Agnostic Data Discovery, Mining & Structure Extraction Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific dimensions

Customizable analytics with industry leading visualization techniques

Big Data Approaches for Customer Acquisition & Customer Service

Technology

Business Intelligence

Sales Leads

Customer Service

Use Cases