Upload
lazar-demisulam
View
478
Download
3
Embed Size (px)
DESCRIPTION
Satış noktaları hepimiz için önemli noktalardır. Tüketicinin zaman harcadığı, rekabetin olmadığı bu ortamda ziyaretçi profilinin doğru analiz edilmesi önemlidir.
Citation preview
Getting to know your visitorsand your audience
with Quividi
January 20121
The challenge
Understand trends and patternsin the behavior of visitors of public places
How many people come in on an average day? What’s the peak hour? Where are the hot zones?What’s the percentage of visitors watching my media? For how long? What best attracts their attention?How does the profile of visitors evolve over time? Do people behave differently depending on their gender and age?How do the various locations compare one another? And to global benchmarks?
2
The method
Anonymous Video Analytics
Small video sensors placed next by points of interest or above key zones+ accurate image processing algorithmswhich detect, track and classify faces & bodies
Real timeUn-biasedExhaustiveStandardizedNo image, no personal data saved
3
The metrics
A rich dataset to analyze behaviors
Nb of Opportunities To SeeNb of real viewersNb of gazesAverage / Total Attention (gaze) timeAverage / Total Dwell (presence) timeGender (male / female) of each viewerAge class (0-15 / 15-35 / 35-65 / 65+)AUA (new industry trading currency)Entries / Exits (when used with ceiling sensors)
4
The Quividi solution
5
A versatile range of probes .
Software to embed on existing machines Windows or Linux To be used with most camera models Low CPU toll Invisible operation
VidiCube Turnkey, industrial device No need for Internet connection Working as audience meter or people counter
Real-time results
6
The secure access to your data
Automated, regular uploads into a mutualized datacenter
Manual data collection also possibleAlerts raised on abnormal behavior
e.g. disconnected camera, low traffic levelsPrivate, customizable dashboards
Easily adapted to various stakeholdersData also available to your 3rd party applications for live content adaptation
In-depth reports
7
Answers and insightin regular or one-off reports
KPIs (totals, averages, ratios…)Comparisons across time, locations, sites and demographic groupsPatterns (average day, average week, longer term trends)Correlations with 3rd party data
Eg EPOS data, playlists…
Benchmarking with similar installationsDelivered with your own branding
Why Quividi?
The leader in out of homeaudience measurement solutions
Accurate and mature product range Unmatched customer service and partner network Insight gained with 170 end-customers across 35 countries (as of
Jan 2012)
8
www.quividi.com
9