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QSi installs high quality Information Displays in Indonesia, exposing to large traveling audiences its commercial advertisement space.
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MEDIA PROFILE
DA4RID
Digital Advertising for
Railway Information Display
• A joint partnership between Delphi Utama and QSi Holding, specialized in media software and integrated solution for public and exclusive places.
• Represented by PT. Delphi Utama in Jakarta.
www.qsi-holding.com
About Us
Delphi Utama PT.
2
Mission
WHAT?
• Achieve Audience Comfort by providing Reliable Information
• Enable Media Access to Audience
HOW?
• Apply Knowledge and Quality into System Integration for Public and Commercial Sector
www.qsi-holding.com 3
Product Portfolio
• Development of media solutions integrated into information systems with a high technological barrier.
• Provision of content generating need based media. – Transport Sector:
• DA4FID: Digital Advertising for Flight Information Displays
• DA4RID: Digital Advertising for Railway Information Displays
– Hospitality Sector: • The Terminal: Flight Information for Hotel television channel
– Commercial Sector: • The Central: Media Centre for shopping malls & public locations
• Info Media: Media Centre for generic public locations
www.qsi-holding.com 4
DA4RID
www.qsi-holding.com 5
• DA4RIDTM
• Installed in Jakarta Kota Station
• DA4RID 2.0 Jan 2010 (Netcentric version)
• DA4RID 2.1 (with prayer time) Aug 2010.
• More stations to come
Installation Kota Jakarta
www.qsi-holding.com 6
Technical Facts Display: 10 units 52” LCD Displays (Sharp Pro line) Resolution: Full HDMI (1920 x 1080px) Location: 4 Above ticket counters & 6 in front of waiting area. Security: Cisqo Network and UPS Power Media space: Media Zone (800 x 600px) + Scrolling text area Media Support: Movies (i.e. Mpeg), Pictures (JPEG, PNG etc.) and Live Stream
Forced to look media!
www.qsi-holding.com 7
Message Space
Information Space Media Space
DA4RID Kota Jakarta
www.qsi-holding.com 8
Seating Area
Independent survey by Mindspace
Demographics Kota Jakarta
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24.768
15.892 18.820
16.967 18.736 21.980
15.038
7.006
7.783
6.917
5.415 5.466
5.709
7.171
0
5.000
10.000
15.000
20.000
25.000
30.000
35.000
Mon Tue Wed Thu Fri Sat Sun
KID
ADULT
25,286 visitors/day in average
15,614 unique visitors/day in average
22.10% (5,588 persons) consciously watch displays
54%-56% unconsciously notice the media. (Note based on Arbitron study & not survey)
Traffic Density
www.qsi-holding.com 10
13:00-18:00 is Peak Hour at
Kota (weekend and weekdays)
Brand Advertiser Consumer
Strengths
www.qsi-holding.com 11
www.qsi-holding.com 12
www.qsi-holding.com 13
COCA COLA AT JAKARTA KOTA RAILWAY STATION
www.qsi-holding.com 14
SAMPOERNA AT JAKARTA KOTA RAILWAY STATION
www.qsi-holding.com 15
Eugène Tuinstra Chief Executive Officer
Room 1206-07, New Victory House
93-103 Wing Lok Street, Central
HONG KONG S.A.R.
E-mail: [email protected]
Office: +852 8199 0603 Mobile: +62 813173 05119
Fajar Rahardjo Executive Vice President DU-QSi
Jl. Cimandiri No. 6, Cikini,
10330 Jakarta Pusat,
INDONESIA
E-mail: [email protected]
Office: +62 21 314 3044 Mobile: +62 8558827778
www.qsi-holding.com 16
We are the FUTURE media!
Thank You!
For Advertising contacts :
Hardian Wijayanto Media Manager
E-mail: [email protected]
Mobile: +62 858 8179 3052
Pandu Setia Media Advisor
E-mail: [email protected]
Mobile: +62 858 8179 3053
www.qsi-holding.com 17
We’re already working on improvements...
