Positioning your brand through Social Media Strategy

70% of 1000 businesses polled declared

they have no strategy for social media.Hubspot 2010

www.qlick.com.mx

The internet is no longer about your website ranking but about your

Brand ranking.

A clearly defined brand strategy and positioning, tone of voice and key messages are crucial to ensuring your online brand supports

the offline brand and marketing strategy.

Making all these elements work in unison will increase sales by enhancing your

conversion rate.

QLICK – Social Media Strategy

Nearly every business has begun some sort of social web campaign, and as more and more brands go social…..

there will be a lot of noise clogging up social airwaves, yourCompetitive advantage will be a coherent brand strategy. 

The internet is an evolving opportunitySocial media now lets people use the internet on

their own individual terms. Businesses need to follow their customers because customers

are driving the conversations....

www.qlick.com.mxQLICK – Social Media Strategy

The changing face of brand communications

www.qlick.com.mxQLICK – Social Media Strategy

In the next 3 years, the experts predict that social media will start to drive more business value than search engine optimization (SEO).

What Channel Drives the Most Business Value

Other

Mobile Marketing

Email Marketing

Company Blog

Social Media Marketing

Cold Calling/Telemarketing

Radio/TV Advertising

Offline Display Advertising

Organic Search (SEO)

Paid Search

Direct Mail

Tradeshows

Online Advertising

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

6

What does the social web look like? 

“Marketing in a social media world means

communicating your messages while

competing with a billion other channels

for attention. At any given time,

you don't know where your potential

customers are or what they might see.” - Jeremy Epstein

Social Networking, it’s about sharing, collaboration and engagement, not broadcasting.  

If the people in your networks are NOT engaging with you, then you are simply broadcasting.

Effective social media marketing relies on relevancy, engagement and maintaining a dialog with customers rather than monologue.

What is the Social Web?The Social Web = Social Media + Social Networking

Social Media online communications where fluidly and flexibly shift the role of audience and author.

Various software and platforms exits that allow non-tech people enter the conversation.

www.qlick.com.mxQLICK – Social Media Strategy

"Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; they're telling us what they're looking for...." 

- Norm Elrod 8

How does the social web support my brand strategy and improve SEO?

www.qlick.com.mxQLICK – Social Media Strategy

Inbound marketing: Links + Content (keywords) + Social media= Search engine success (SEO)

What does a social web strategy look like?

10

Brand positioning:

is the signature you leave wherever you go on line and the road map for how to find you.

www.qlick.com.mxQLICK – Social Media Strategy

www.me.com

Marketing with social media is based on finding where your audience spends its time interacting and sharing content related to your industry or product.

How do I know where to start?

www.qlick.com.mxQLICK – Social Media Strategy

(Hubspot 2009 – 2010 study )

www.qlick.com.mxQLICK – Social Media Strategy

where the conversation is taking place.1. Identify 2. Get involved. 3. Drive the conversation.

3 steps to leadership:

How do I use the different social roles to drive the conversation and what are the benefits?

Example sites: Facebook, Twitter

Benefits: direct interaction + google search + social search

Example sites: another persons blog, digg, google buzz

Example sites: my blog, digg, google buzz,

Example sites: Ebay, wiki addresses

Benefits: google search + social search + set myself as an authority

Benefits: google search + social search + set my self as an authority

Benefits: google search boost + one more way your name will surface on line

Answers the question, Why Me? Because....Wow you really must know about Real Estate.

Social networking: Lets talk about real estate

Social Media creating content: I have something interesting to teach you about Real estate

Social Media sharing content: Look what else I found out about real estate

Directories: In case you need my information Im listed ....

Many Social networks work on algorhythms aimilar to SEO for websites.

Relevent and original content + frequency + engaged followers = improved ranking, greater reach, more brand difsion

- Minimum: 3 times a week (depending on site types)- Optimum: Multiple times daily (depending on site types)

www.qlick.com.mxQLICK – Social Media Strategy

How often should your messages be seen on the social web?

What can Qlick do for me?

We help you develop a strategy for gettingyour brand to stand out on the social web and be the first to do it.

Tech predictors say: In 2011 Content is King and Speed-to-publish is Queen…

www.qlick.com.mxQLICK – Social Media Strategy

Why qlick?The social web is evolving at breakneck speed so that it has to be relearned daily in order to keep with new technologies and trends. What people thought they knew about it in 2010 is almost certainly obsolete in 2011.

We at Qlick have a proven track record in helping our clients find their audience, reach them on the networks or portals where they Interact and promote their brand in ways that reinforce their brand positioning and are sensitive to the needs and norms of the networks we use

We learned how well this media worked by using it intensely for our own portal. Our team increased our global ranking from 0 in July 2010 to being ranked 400,000 world wide and number 8,000 in Mexico simply by promoting our brand messages through social media. We have become experts by exploiting all the facets of social web available today.

www.qlick.com.mxQLICK – Social Media Strategy

Paseo de la Marina Norte S/N Local-7,Marina Vallarta Puerto Vallarta, Jal. C.P. 48335

Tel. +52 (322) 209-1799

01 800 00 QLICK (75425)

From the USA direct dial:510 488 4425

hola@qlick.com.mx

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For more information: Products offered by Qlick:

- Social Media management & consulting.

-Distributors for SAT certified “Electronic Facturas”.

-National B2B supplier directory & software in Mexico.

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