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PublishThis® helps businesses better engage their customers through content. Brands, retailers, media companies, and trade associations of all sizes can leverage the Cloud-Based PublishThis® Content Platform to discover, curate, and distribute compelling content across any digital channel. Utilizing proprietary semantic search technology, PublishThis® enables businesses to engage customers, automate content marketing, improve competitive intelligence, and reduce digital publishing costs. PublishThis® was selected as “Previews Finalist” by the Software Internet Industry Association. This presentation is from that event.
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2013 SIIA PREVIEWS
Amazing Content Discovery. Dead Simple Publishing.
LEADING CLOUD PUBLISHING SOLUTIONBrands/Agencies
eCommerce/Lead Gen
SMB/Startups
Trade AssociationsBusiness Intelligence
Media
+ Semantic Search Technology
+ Powering Content at Scale
+ SaaS Content Curation Platform
+ Raised $5M to-date
Confidential | Proprietary
2013: THE YEAR AHEAD
“The use of content to tell stories to engage and sell products will make a leap forward in the coming year. The prime driver is the evolution of new platforms that offer the merger of content management and curation. PublishThis is one of the innovators in the next-gen of content marketing.”
- Allen Weiner, Research VP
Confidential | Proprietary
PUBLISHING TECHNOLOGY CHALLENGES
Today’s Customer Wants...
(1) Variety of Content & Opinion(2) Timeliness (24/7/365)(3) Accessibility & Convenience (Any Device)
Technology Not Integrating & Scaling
Current Technology is People Intensive
Tools and Tech are Disconnected
Confidential | Proprietary
CASE STUDY: SKIFT.COM
New Publishing & Content Approach
(Mix of technology and editors)3 The 4 Legs of Content
OriginalCurated
AggregatedLicensed
4
Results: Dramatic & Cost-Effective Time to Market
1-editor, <90-daysDeep Content & Topical Coverage
6
Nimble Publishing Technology Mix
Wordpress, PublishThis, NewsCred, Hootsuite, Google Analytics
5
Launches Skift.com in ’12New B2B Travel Industry
Site2
Rafat Ali sells PaidContent in ’08
(Old Blog Approach)1
Confidential | Proprietary
Manual Searches and RSS
Browsing and Word of Mouth
All Original Content
Multiple Tools, Multiple Logins
Original Content Only
OLD WAY: ORIGINAL CONTENT ONLY
Content & Publishing Publisher Tools Channels
Content Management System Centric Approach
DISCOVER
MEASURE
PUBLISH
MONITOR
CREATE
Confidential | Proprietary
Content & Publishing Publisher Tools
DISCOVER
MEASURE
PUBLISH
MONITOR
Channels
NEW WAY: CLOUD PUBLISHINGEndToEnd Content Publishing Solution Turbo-Charges Existing Systems
CURATE
Social Trending & Filtering
Semantic Search
Four Legs of Content (Original, Curated, Aggregated,
Licensed)
Multiple Tools, Single Login
All Content Types
Publishing
Confidential | Proprietary
Vertical Approach
DIFFERENTIATION: RELEVANCY
Content Items Indexed/Month100M
2.5M
300K
20M Semantic Metadata
Smart Topics
Sources
Semantic Search
Confidential | Proprietary
THE PUBLISH THIS PLATFORMDiscover & Share Relevant Content
Confidential | Proprietary
THE PUBLISH THIS PLATFORMCurate & Mix Content
Confidential | Proprietary
Publish & Post with EaseTHE PUBLISH THIS PLATFORM
Confidential | Proprietary
Monitor, Measure, MaximizeTHE PUBLISH THIS PLATFORM
Confidential | Proprietary
PUBLISHTHIS IS A NEW WAY TO EXECUTE CONTENT AT SCALE
Amazing Content Discovery Our next-generation semantic and social technology organizes the world’s content
into customized streams based on interests and relevancies in real-time.
Dead Simple Publishing We remove friction from the content creation and publishing process with
sophisticated technology, tools, and systems.
Fuel Your Audience's PassionsWith PublishThis be an authoritative publisher and drive deeper custom engagement through
content and social in a matter of minutes.
Confidential | Proprietary
Members & AttendeesPublishThis.com #SIIA
10%-Discount
Matt Kumin, Founder & [email protected]
@publishthis
Strategic PartnershipsNew Customers
Investment Conversations
