P L A N Y O U R I D E A L D AY

Piers Fawkes, Founder & Editor-In-Chief, PSFK.com & PSFK Labs

The PSFK CES Guide distills the 3,600-exhibitor conference into a future-focused field guide, identifying today’s manifesting trends that will shape tomorrow’s creative technology solutions. With ideal day schedules, industry-aligned cheat sheets and a comprehensive trend analysis, PSFK can help attendees find inspiration at CES to create the next vision of the future.

“Science fiction’s ‘future technologies’—personal robots, intelligent machines and virtual environments—are rapidly evolving from concepts into mainstream consumer products. From January 5-9, 2016, CES brings together the world’s leading innovators, content providers and startups to discuss how these emerging products and ideas are redefining the technology industry.”

THURSDAY, JANUARY 7TECH SOUTH & EAST

10:15-11:15 AM Presentation: Unilever Foundry—Bringing David And Goliath TogetherARIA, Level 1, Pinyon 1

11:30 AM-12:30 PMDiscussion: If It Looks Like TV And Sounds Like TV...Is It TV?ARIA, Level 1, Pinyon 6

1:00-1:45 PMPresentation: CES Show Floor Trends By StoryTechARIA, Level 1, Pinyon 5

2:15-3:15 PMHybrid TV—Delivering The Ultimate TV ExperienceConvention Center, North Hall, Room N262

4:30-6:00 PMInnovation Roundtable Hosted By MDC Partners Join Ryan Seacrest, PSFK Founder Piers Fawkes and other thought leaders to discuss innovations and inventions in the marketing and media industries. Cosmopolitan, Point Loma Suite (East Tower, 4th Fl)

FRIDAY, JANUARY 8TECH WEST

9:30-10:15 AMPanel: The Future Of Payment SystemsVenetian, Level 4, Marcello 4404

11:30 AM-12:30 PMDemo: See Them Live! Robot Review For 2016Venetian, Level 4, Marcello 4501

1:30-2:00 PMDiscussion: What’s Next? Predicting The Year Of Digital MoneyVenetian, Level 4, Marcello 4404

3:00-4:00 PM Awards: Stars Of CES Awards Presented By What Hi-Fi? Sound & VisionSands Expo, Level 2 Lobby, What Hi-Fi? Stage

4:00-5:00 PMCompetition: Hardware Battlefield (Finalists Round)Sands Expo, Level 2, #SV-3

4:00-6:00 PMReception: CTA Alliance Community ReceptionVenetian, Bellini, Room 2003

TUESDAY, JANUARY 5DOWNTOWN LAS VEGAS

6:00-9:00 PMStartup Night Downtown Vegas Food, libations and a sneak peak of CES’s tech startups. RSVP required. The Gold Spike, 217 N Las Vegas Blvd

11:00 PM-2:00 AMAfter Hours Feminism Party w/ POPSUGARThe Girls’ Lounge @ CES, Encore Tower Suites

WEDNESDAY, JANUARY 6TECH EAST

9:00-10:00 AMDiscussion / Demo: Five Practical Uses For Virtual RealityConvention Center, North Hall, Room N253

10:00 AMExhibit Doors Open To The PublicAll Exhibit Spaces

11:30 AM - 12:30 PMPanel: Making The Most Of Your Wearable DataConvention Center, North Hall, Room N253

1:00-2:00 PMKeynote Speaker: Mary Barra, CEO, General Motors Co. Westgate, Westgate Theater

2:15-3:15 PMPanel / Demo: Virtual Reality - Hollywood Does Cutting EdgeConvention Center, North Hall, Room N262

10:00 PMReception: VR Fest Opening At Light NightclubLight Nightclub, 3950 S Las Vegas Blvd

FABRICATED PERFORMANCE

MULTI-SENSORY STORYTELLING

IMMERSIVE COMPUTING

INTIMATEAI

SELF-SUSTAINED SYSTEMS

RADICALTRANSPARENCY

6 T R E N D S T O W A T C H

FABRICATED PERFORMANCE

Sensors are expanding beyond phones and other devices to be more closely integrated into people’s lives through the clothing and accessories that they wear. Adaptable sensors monitor activity and provide feedback on the performance of wearers, while embedded technologies enable additional capabilities such as payment and communication.

IMPLICATIONS:Health - Granular data capture enables wearers to make precise changes that improve health and well-being, putting people in control of their wellness more than ever before. Marketing - With a deluge of real-time data from wearables and beyond, there’s a need for solutions to make sense of all this information, driving performance and personalization.Retail - Encrypted technologies and embeddable sensors create new opportunities to integrate secure purchase and payment systems into everyday life.

MUST SEE: Panel: Cashless Payments At Retail | 10:45-11:15 AM, Friday, Venetian

INTIMATE AI

Machine learning systems are getting upgraded with personalized interfaces that enable people to naturally communicate to accomplish tasks and even have simulated conversations. AI-powered algorithms and contextual understanding allow these platforms to more intimately know their users over time, enabling responsive recommendations and predictive actions.

IMPLICATIONS:Retail - AI-enabled chat and recommendation services create opportunities for retailers to streamline decisions and repetitive processes for consumers along the purchase path. Health - Artificial intelligence creates opportunities to offer personalized coaching, recommendations and support based on an individual’s needs or data.Media - Sophisticated AI opens the door to interactive forms of storytelling and entertainment experiences that bring fictional characters to life and more deeply engage viewers.

MUST SEE: Discussion: Robots Come Home | 9:00-10:00 AM, Friday, Venetian

MULTI-SENSORY STORYTELLING

As a way to create dynamic narratives that better capture audience attention, creators are combining traditional storytelling techniques with digital and physical experiences designed to engage a variety of senses for an optimal participant experience.

IMPLICATIONS:Marketing - Enhanced sensory experiences connect with consumers on a deeper emotional level and forge one-of-a-kind associations, creating a competitive advantage that sets participating brands apart.Media - Consumers are looking for media innovators to create entertainment and journalistic experiences that transcend the visual to engage all senses.

MUST SEE: Panel: Virtual Reality - Hollywood Does Cutting Edge | 2:15-3:15 PM, Wednesday, Convention Center

SELF-SUSTAINED SYSTEMS

The promise of fully automated systems and assistants is moving closer to reality with wide scale experiments in robotics, drones and the Internet of Things. These agents leverage self-awareness and machine-to-machine communication alongside responsive action to support the continuous operation of households, and in a larger context, municipalities.

IMPLICATIONS:Home - IoT-connected ecosystems and robotic assistants create new opportunities to proactively improve household comfort and outsource a growing number of daily tasks. Retail - Automated systems and intuitive digital assistants can offload a variety of time-consuming tasks, enabling human staff to focus their attention on personal service and attention.Auto - Autonomous vehicle technologies enable consumers to outsource navigation, delivery and safe driving responsibilities, opening the door for new passenger experiences during every commute.

MUST SEE: Exhibitor: Faraday Future Autonomous Concept Car | Convention Center, Booth #4535

IMMERSIVE COMPUTING

The next generation of browsing and viewing experiences are combining the 360-degree immersion of virtual reality experiences with emerging interfaces to transform the ways people interact within simulated environments by using gesture and actions as input. This new computing paradigm creates lean forward experiences that bring digital content to life in exciting ways.

IMPLICATIONS:Automotive - Intelligent automobiles that accept a wider range of human inputs, such as gesture, touch and voice give users a greater feeling of connection and control.Retail - Immersive environments can help retailers connect with customers outside of the physical store, creating new ways for people to shop online.Media - Interactive simulated environments transform media from passive to active experiences, inviting users to engage with storylines in gaming and entertainment.

MUST SEE: Panel: Five Practical Uses For Virtual Reality | 9:00-10:00 AM, Wednesday, Convention Center

RADICAL TRANSPARENCY

In an effort to differentiate themselves in today’s marketplace and align themselves more closely with the values of consumers, businesses are taking radical steps to share the practices, impacts and stories behind the products and services they sell.

IMPLICATIONS:Retail - Easily accessible information about retail offerings, manufacturing and supply chain processes, and company policies empower customer to align shopping choices with personal values. Marketing - Forthright and transparent communication allows consumers to make informed purchasing decisions and decide for themselves to remain loyal to a product or brand.

MUST SEE: Innovation Roundtable Hosted By MDC Partners | 4:30-6:00 PM Thursday, Cosmopolitan, Point Loma Suite (East Tower, Fourth Floor)

6 T R E N D S T O WAT C H

PSFK CES GUIDE 2016 | A Field Guide For Uncovering Likely Technologies Of The Future

BRAND TO WATCH:

Philips | Sands Expo, Level 2, Booth #72941At the intersection of home comfort and healthy living, Philips showcases household and personal devices that adjust the environment (lighting and sound) or individual devices (headphones, customizable wearables) for consumer wellbeing. Highlighted products include CES Innovation Award-winning Philips Action Headphones, ultra light devices with ergonomic stabilizers and an open acoustic system to heighten wearers’ environmental awareness.

BOOTHS:

NeuroMetrix | Sands Expo, Level 2, Booth #73313This biotech firm and MIT offshoot debuts Quell, a band that delivers drug-free pain relief by electrically stimulating nerves, inspiring the wearable movement to transcend data tracking and provide noninvasive alternatives to pharmaceuticals or medical procedures.

Sensoria | Sands Expo, Level 2, Booth #74100Smart footwear company Sensoria is planning to showcase its Smart Moore Balance Brace, the first IoT-connected orthotic, alongside new technologies and garments for health, fitness and sports.

EVENTS:

Connected Health: Doctors Without WiresConvention Center, North Hall, Room N256 Broadband enables doctors to deliver data-driven medicine while patients become more engaged in their well-being through direct access to health data.

Roadmap To FDA Approval | Convention Center, North Hall, Room N259 If you’re collecting medical data from wearables with the intended purpose of treating or diagnosing a disease or condition, learn to navigate the waters of FDA approval from industry insiders.

BRAND TO WATCH:

Chevrolet | Convention Center, North Plaza, NP-5As legacy automakers continue to reinvent themselves with new electric and autonomous technologies, Chevrolet is poised to showcase its work at CES and debut a production version of its 2017 Chevy Volt, a sub-$40,000 200-mile electric vehicle (EV). Alongside competitors Tesla and Faraday Future, the Volt may nudge electric vehicles into mainstream driving culture. Parent Company General Motors’ CEO Mary Barra will also deliver a keynote about the future of Chevrolet and portfolio brands.

BOOTHS:

Ford Motor Company | Convention Center, North Hall, Booth #2122Ford will be showing off its ultra high performance Ford GT—official car of the conference—with aerodynamics, EcoBoost performance and a lightweight carbon fiber exterior, likely indicators of mass market auto innovations to come.

Faraday Future | Convention Center, North Hall, Booth #4535The LA-based startup will debut its industry-awaited electric concept car designed to rival Tesla’s Model S autonomous technology. Faraday Future has promoted its top-recruited talent (largely from Tesla) and fresh perspective in hopes of disrupting the auto world.

EVENTS:

Intelligent Transportation: Are We There Yet?Convention Center, North Hall, Room N256By 2020, 97% of new U.S. cars will be connected. What’s next? Moderated by Regina Hopper, President and CEO, Intelligent Transportation Society of America.

Connectivity On The MoveSands Expo, Level 1, Hall G, Booth #80050TechStars Mobility’s Detroit Team discusses the future of connectivity in the automotive industry.

Keynote Speaker: Mary Barra, CEO, General Motors Co.Westgate, Westgate Theater

BRAND TO WATCH:

MasterCard | Convention Center, South Hall 1, Booth #21427Payment Network MasterCard leads the pack in creating safer, more convenient payment options for mobile, online and in-store payments. After announcing EMV chip technologies in all of its US cards, the brand has continued to innovate with contactless payments and facial recognition technology (read as: selfie payment verification). It is the sponsor behind CES’s e-commerce marketplace, an inaugural forum of retail, payment and fulfillment brands.

BOOTHS:

Walmart E-Commerce | Convention Center, South Hall 2, MP25572Learn about the retail leader’s newest efforts in e-commerce and store navigation, including texting concierges and mobile rebate programs.

E-Commerce Marketplace | Convention Center, South Hall 1Gain insight into the changing world of e- and m-commerce and contactless payments at this grouping of retail startups presented by MasterCard.

EVENTS:

Cashless Payments At Retail | Venetian, Level 4, Marcello 4404Retailers discuss their methods for engaging with consumers to create positive cashless payment experiences.

Smart Home Commerce: The Home Replenishment RevolutionConvention Center, North Hall, Room N256Learn how, when and why point of sale is moving from the store into consumers’ homes.

BRAND TO WATCH:

Samsung | Convention Center, Central Hall, Booth #11906Consumer electronics company Samsung has pledged to be 100% IoT connected by 2020; at this year’s CES, it will unveil smartphone, TV and home product updates that move towards its goal of creating a robust communication network within the connected home. Samsung has already nabbed 38 CES Innovation Awards in categories including TV, monitor, digital imaging, home appliance and memory—expect its interdisciplinary communication systems to lead the IoT evolution in 2016.

BOOTHS:

Sengled | Sands Expo, Level 2, Booth #70531The intelligent lighting manufacturer will introduce the Sengled Voice, an LED lightbulb that doubles as a Bluetooth speaker and microphone for voice commands.

Prizm | Sands Expo, Hall G, Booth #80441Context-aware speaker Prizm uses wearable data to identify individuals in the room and play their favorite songs; it also uses AI to tailor playlists to time of day and setting.

EVENTS:

Robots Come Home | Venetian, Level 4, Marcello 4501As the first personal robots hits the market, this session explores today’s best models and discusses home robotics concepts and challenges.

Oculus Rift - The Family Friend | Venetian, Level 4, Lando 4301Presented by MaryLou Jepsen, Head of Display Technology at Oculus Rift, this discussion and demonstration explains how Virtual Reality can act a tool for family memory-making at home.

I N D U S T R Y C H E A T S H E E T

H O M E

H E A L T H

R E T A I L A U T O M O T I V E

PSFK CES GUIDE 2016 | A Field Guide For Uncovering Likely Technologies Of The Future

BRAND TO WATCH:

Netflix | Venetian, Hall F, Booth #72941With 40 million US subscribers, 90% of which have engaged with original content, Netflix continues to lead the digital streaming and larger media spaces. At CES, the brand will share innovations in content generation, its AI recommendation tool and software updates. CEO Reed Hastings is also a conference keynote speaker.

BOOTHS:

ARKAMYS | Sands Expo, Level 1, Booth #81319While many brands explored virtual reality displays in 2015, few considered the importance of VR audio components. ARKAMYS is a positional sound innovator, developing systems that distribute sound for VR experiences in a holistic approach towards full-body virtual media.

Phonotonic | Sands Expo, Hall G, Booth #80638Immersive computing mixes with music making to create Phonotonic, a wearable or handheld sensor that controls beat and melody through movement.

EVENTS:

Brand Reinvention | ARIA, Level 1, Pinyon 6Leading minds from TIME and GE discuss how to bring 100-year-old brands into the 21st century.

If It Looks Like TV And Sounds Like TV...Is It TV?ARIA, Level 1, Pinyon 6A conversation around alternative advertising options for content outside of traditional TV.

Innovation Roundtable Hosted By MDC PartnersCosmopolitan, Point Loma Suite (East Tower, 4th Fl) Join Ryan Seacrest, PSFK Founder Piers Fawkes and other thought leaders to discuss innovations and inventions in the marketing and media industries.

Mophie Portable Charger: Mophie’s wireless chargers work across devices to protect against long days, limited outlets and poor cell reception.

www.mophie.com

Karma G Mobile HotSpot: With so many attendees clambering onto the same wireless network, Karma gives you an easy connection.

www.yourkarma.com

Kapture Voice Recorder: This bracelet allows you to save 60-second conversations after the fact, keeping you engaged in the moment.

www.kaptureaudio.com

Narrative Wearable Camera: Clip-on accessory ambiently snaps photos throughout the day and aggregates your best shots into a mobile album.

www.getnarrative.com

Knock Knock Contact App: Use this app to decide what information you digitally share with new contacts in lieu of a business card.

knockknock.co

P A C K Y O U R B A G S

This guide is authored by PSFK Labs, a division of PSFK that acts as an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world’s most future forward companies, helping them develop new products, services, and ways to interact with their consumers.

PSFK Labs has worked with Apple, BMW, Google, Nike, Intel, Samsung, Target and many other leading brands.

labs.psfk.com | @psfklabs PSFK Labs: 42 Bond Street, 6th Floor New York, NY 10012 USA

A B O U T P S F K L A B S

M A R K E T I N G & M E D I A

Find more future-facing trends in PSFK’s 2017 Forecast – a special report highlighting the most important trends of the coming year and beyond. The report aims to shed light on the big ideas, products and companies to look out for in the year ahead, covering a range of innovation including tech, contextual computing, design, commerce, and even shifts in the way people are organizing and living their lives. psfk.com/report/2017-forecast

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BALLY’S PARIS LAS VEGAS

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LAS VEGAS CONVENTION CENTER

TECH SOUTH

TECH WEST TECH EAST

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LAS VEGAS CONVENTION CENTER

PSFK CES GUIDE 2016 | A Field Guide For Uncovering Likely Technologies Of The Future