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Customers love
wifi.
Work - emails, reports, CRM, webinars
School - emails, projects, research,
blackboard
Fun - Netflix, ebooks, YouTube, social
networks
Customers’ loyalty & your
reputation
70% of consumers trust opinions posted online
92% trust recommendations from people they
know
Source: Nielsen Global Trust in Advertising Survey
2011
Wide-open free wifi Bandwidth
DVR/Security
POS 2
Consumer devices
POS 1
Router
Modem
Consumer computers
Music streaming
1
Cost of a Table: Free Wifi
Rent:
2000 sq. ft. x $36/sq. ft. = $6,000/mo.
Seattle Chicago New York
$35 $48 $120
Payroll:
1 manager, 3 baristas = $21,577.90/mo.
Rent $6,000.00 /mo
Util/phone/internet $700.00 /mo
Insurance $291.67 /mo
Maintenance $200.00 /mo
Supplies $100.00 /mo
Professional svcs $200.00 /mo
Advertising/Mkting/Promos&C
omps $1,000.00 /mo
Payroll $21,577.90 /mo
Owner $5,000.00 /mo
Total $35,069.57 /mo
Costs:
Cost of a Table: Free Wifi
Costs (Seattle):
Total Hrs of Business 364 hrs/mo
Fixed Cost Per Hr of Operation $96.35/hr
Grab-n-go 65%
Fixed Cost Per Hr Seating $33.72
Seating Area (2/3 total) Sq. Ft. 1333
# of 4 Tops 17
Cost per Hr per 4-Top $2.02/hr
COGS 35%
Total Sales per Hour per 4-Top: Break
Even $3.11/hr
Cost of a Table: Free Wifi
Costs
(Chicago):Total Hrs of Business 364 hrs/mo
Fixed Cost Per Hr of Operation $96.35/hr
Grab-n-go 65%
Fixed Cost Per Hr Seating $33.72
Seating Area (2/3 total) Sq. Ft. 1333
# of 4 Tops 17
Cost per Hr per 4-Top $2.15/hr
COGS 35%
Total Sales per Hour per 4-Top: Break
Even $3.31/hr
Cost of a Table: Free Wifi
Costs (NYC):
Total Hrs of Business 364 hrs/mo
Fixed Cost Per Hr of Operation $96.35/hr
Grab-n-go 65%
Fixed Cost Per Hr Seating $33.72
Seating Area (2/3 total) Sq. Ft. 1333
# of 4 Tops 17
Cost per Hr per 4-Top $2.91/hr
COGS 35%
Total Sales per Hour per 4-Top: Break
Even $4.481/hr
Cost of a Table: Free Wifi
Seattle:
Break-Even Analysis
Free WiFi Session Total Sale Net Profit
2 $6.23 0%
4 $12.45 0%
6 $18.68 0%
8 $24.90 0%
Profit Analysis
Free WiFi Session Total Sale Net Profit
2 $6.85 10%
4 $13.70 10%
6 $20.54 10%
8 $27.39 10%
Cost of a Table: Free Wifi
Seattle:
Break-Even Analysis
Free WiFi Session Total Sale Net Profit
2 $6.23 0%
4 $12.45 0%
6 $18.68 0%
8 $24.90 0%
Profit Analysis
Free WiFi Session Total Sale Net Profit
2 $6.85 10%
4 $13.70 10%
6 $20.54 10%
8 $27.39 10%
Cost of a Table: Free Wifi
Chicago:
Break-Even Analysis
Free WiFi Session Total Sale Net Profit
2 $6.62 0%
4 $13.23 0%
6 $19.85 0%
8 $26.46 0%
Profit Analysis
Free WiFi Session Total Sale Net Profit
2 $7.28 10%
4 $14.55 10%
6 $21.83 10%
8 $29.11 10%
Cost of a Table: Free Wifi
NYC:
Break-Even Analysis
Free WiFi Session Total Sale Net Profit
2 $8.96 0%
4 $17.92 0%
6 $26.88 0%
8 $35.84 0%
Profit Analysis
Free WiFi Session Total Sale Net Profit
2 $9.86 10%
4 $19.71 10%
6 $29.57 10%
8 $39.42 10%
Cost of a Table: Free Wifi
Wide-open free wifi PCI
Wireless Usage in the Cardholder Data Environment
The cardholder data environment (CDE) is comprised of people, processes, and technology that store,
process, or transmit cardholder data or sensitive authentication data. PCI DSS applies to all system
components included in or connected to the CDE. This section looks at some common wireless
deployment scenarios and their associated scoping considerations. In Figure 1 we see an example of a
CDE consisting of a cabled network.
Free wifi with
purchase
Build relationships
Questions
?
Brian Van Lieshout
President
WEBbeams
brian.van.lieshout@webbeams.
com
www.webbeams.com
1-888-WEBbeams
(1-888-932-2326)