Target AudienceWho are they?

The Target Audience Identifying the Target Audience enables you to ...

Create a website map / Build a website structure Identify the visual message of your new website (look and feel) Identify suitable images / photography Write target related content Identify related keywords for the search engines Target visitors browsing capabilities / preferences Reduces the risk of personalising design decisions Identify specific social media integration

Prioritising your Target Audience Who are they?

3Phases

Phases

Phase 1: Planning

Phases

Phase 1: Planning

Phase 2: Design

Phases

Phase 1: Planning

Phase 2: Design

Phase 3: Build

Phase 1: Planning

Planning meeting 1 (Site Mapping) Discuss set-up of current Hosting, Domain Name, Email etc Discuss current company identity (logos, colour etc.) Page identification, card sorting, website structure/mapping Other functionality (news, photo gallery, feeds, private pages etc) Responsive Design (Mobile and Desktop) Inclusion and use of Social Media (Twitter, Facebook etc)

Sign-off of website map

Phase 2: Design

Planning meeting 2 (Design) Meeting arranged to discuss look and feel/visual message of new website

look at competitors websites – examine why they work/fail discuss visual features of the new website (typography, images etc)

Discuss the visual message of the new website Images, photos, logo and any other related content sent to Suspire Media Wire-frames/website concepts/layouts designed and submitted Layouts sent to client for feedback. Revisions/tweaks made Mobile layout – reflecting desktop site completed. Revisions/tweaks made

Sign-off of website concept/s

Phase 3: Build

Hosting identified and set-up Website templates created ... graphics, HTML, light-scripting & CSS Cross Browser / Platform / Accessibility / Usability Testing Installation of CMS on server Configuration/Styling of CMS and related Modules Template Integration. HTML/CSS/Images imported into CMS Structure created (based on the website map) All final Copy, Images, Files etc added/uploaded to site Final website tests CMS Training and launch of website

CMS Training

Responsive Design

Desktop and Mobilehttp://www.thinkwithgoogle.com/mobileplanet/en/

Responsive: Design / Phones

Responsive: Design / Tablets

Responsive: Design / Orientation

Finished product: Tablet

Finished product: Phone

www.suspiremedia.co.uk