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Presentation Martin van der Meij, Head of Revenue Development of TMG
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About us
Martin van der Meij
The journey of Display
o De Telegraaf #1 Dutch newspaper
o Telegraaf.nl largest news website o 1.5B impressions per month o Reaching more than 5 million monthly unique users, on 16m devices o 100+ Packages for sale
How it was… Oligopoly
Current situation… Free Market
“Simple can be harder than complex” - Steve Jobs
THIS TAKES US ROUGHLY 16 HOURS
Promiss
Reality
Goal
About us
TMG Strategy
About us
Travel Automated trading
Basic goals o System independent o API connects everything o Workflow efficiency for advertisers and agencies o Trading per impression. Smaller Q at scale
About us
Travel Next steps
Phases in media buying o Using an agency o Using a 3th party specialist o Do it yourself
About us
Travel Walled Gardens
However
Why walled gardens o Optimize revenue for intermediaries o Exclude competition o Dictate standarization
Advertiser
DSP Agency / Trading Desk
Basic: Technology Conflict
About us
TMG Approach Partnerships
Don’t bring a knife to a gun fight
Sca
le
Relevancy
Billions invested into Tech / Data Aggregation
Publishers
Advertisers
Intermediaries Ad-Tech / Agencies
The Value-Chain is Broken
Source: WFA Guide to Programmatic Media
“60% of transaction value consolidated by intermediaries.”
Partnerships became crucial
Sca
le
Relevancy
Billions invested into Tech / Data Aggregation
Publishers
Advertisers
