Title of the presentatyion

Presentation skills and toolsPart 1 preparation and creation

.

Copyright Amnesia Razorfish, all rights reserved The point of this presentationMost advice on giving presentations ends like this.. Dont be nervous

Which never helps. So heres what well run through in the training..

The practical things you can DO to be less nervous and give great presentations

FearFun HOWEVER, you do need to present to overcome the fear of presentingNumber of presentations

Copyright Amnesia Razorfish, all rights reserved

THE MOST IMPORTANT RULE:

NEVER SAY NO TO PRESENTING

Copyright Amnesia Razorfish, all rights reserved FearFun Number of presentations Youll get here quicker than you think, promise

Copyright Amnesia Razorfish, all rights reserved Everybody Stand-up Sit down if youve never presentedSit down if youve presented once Sit down if youve presented twiceSit down if youve presented 2-5 timesSit down if youve presented 5-10 times

Stand-up if you enjoy presenting

What makes a good presentation?

Practical tips for preparation

know your audienceGet a list of attendees including their position from your contact

Find out what they already know and what they usually respond to

Define the brief clearly and tell your contact what you will cover

(once you made your presentation take your contact through it and get some advice)

Check the technology before hand

Are you presenting on your laptop or theirs ? What connectors do you need?

Do you need a projector? Will you have sound? Will you have the internet?

NEVER ASSUME

or rely on an internet connection working

know your technology

I know my audience and what they like I dont need to worry about the technology Check list

theOnce thats sorted - there are only 3 things you need

the best presentation in the world

Location services

Practical tips for creating the best presentation ever

GIVE YOUR PRESENTATION LOTS OF TIME & LOVE

Copyright Amnesia Razorfish, all rights reserved

people remember visuals much more than words

A QUICK TEST..

Put up your hand when youve finished reading the following An important consideration before preparing the content of a presentation is the time you have to present. It is also important that you rehearse several times before delivering the final presentation. This will check your timing, further familiarise you with the material, and give you greater confidence in your delivery. In terms of content, the first step is to decide on the ideas which are most suitable for the presentation, bearing in mind the objective of the presentation and your audience analysis. The less words the better (keep editing them down)

If you dont understand itDont include it

Copyright Amnesia Razorfish, all rights reserved

If you do understand it you must explain what it means

Why should we care about the theory?

Why are the numbers amazing?

Whats the human insight your audience can connect to?

Dont tell jokes (unless youre a comedian) but make it fun

I know my audience and what they like I dont need to worry about the technologyThere is nothing in here I dont understand The presentation is easy to understand, engaging and fun Check list

(the really important bit)

WHATS THE STORY YOUR TELLING?

http://www.youtube.com/watch?v=oP3c1h8v2ZQKurt Vonnegut on the Shape of Stories

Be creative with how you tell your story

The easy way:

1. Tell them what youre going to them 2. Tell them

3. Tell them what youve just told them

Introduction. Story. Conclusion

If you only do one thing, be clear about the conclusion

If you only do one thing, be clear about the conclusion

If you only do one thing, be clear about the conclusion

If you only do one thing, be clear about the conclusion

If you only do one thing, be clear about the conclusion

If you only do one thing, be clear about the conclusion

.. and repeat it as many times as you need to.

Copyright Amnesia Razorfish, all rights reserved

In Conclusion The creative campaign was successful because it drove sales, but brand perception hasnt shifted. Concerns over the economy are influencing spending, but there are significant opportunities. If you are an egg with legs, its better not to sit on walls. There are practical things you can do to overcome nerves and give great presentations

Bigger Thinking = Powerful Implications = Great Presentations

I know my audience and what they like I dont need to worry about the technologyThere is nothing in here I dont understand The presentation is easy to understand, engaging and funI know the story I am telling I can repeat the conclusion and so can the audience Check list

PRESENTATIONTOOLS

Use callouts to guide yourself and your audience through what is important

ANIMATIONS

AREYOURFRIEND*when used properly

They are your friend because:

They look coolThey are engagingThey are fun to play around with

They help regulate pace, timingand delivery

But only use

USE

USE AS

USE AS MANY

USE AS MANY SLIDES

USE AS MANY SLIDES AS

USE AS MANY SLIDES AS YOU

USE AS MANY SLIDES AS YOU NEED

USE AS MANY SLIDES AS YOU NEED

But never more than 2 key points per slide

Regulating your timing is critical

You can never talk to slow

I know my audience and what they like I dont need to worry about the technologyThere is nothing in here I dont understand The presentation is easy to understand, engaging and funI know the story I am telling I can repeat the conclusion and so can the audienceMy timing is regulated and key points sortedThe presentation can pretty much give itself Check list

48

Almost there - now prepare & share

Two key points12.

Print out the presentation

handouts (3 slides per page)

Write your two key points

Two key points12.Two key points12.

50

practicepracticepractice practice

until your comfortableQ: Can you walk through it in your head?

Show people Get feedback

I know my audience and what they like I dont need to worry about the technologyThere is nothing in here I dont understand The presentation is easy to understand, engaging and funI know the story I am telling I can repeat the conclusion and so can the audienceMy timing is regulated and key points sortedThe presentation can pretty much give itselfI am as prepared as I can be and Ive practiced, practiced, practiced. Check list

Now youre ready..

What makes a good presenter?

Next Time: Presentation & Delivery

theFor the next session:

Please prepare a 10 minute (max) presentation

On a topic of your choice

Come ready to present and self-assess

QUESTIONS

Ben Hourahine Head of Strategy - Amnesia Razorfish @benhourahine

.