Presentation: How to improve your race registration

10 EASY WAYS TO IMPROVE YOUR RACE REGISTRATION!

10 Easy Ways To Improve Your Race Registration

HOW TO IMPROVE YOUR RACE REGISTRATION IN 10 EASY STEPS

Keep your participants smiling from the start to the finish line with a smooth easy registration process.

Whether you are organising a

5K, a charity fun run, or a

marathon, your event

participants will always have

something to say about your

event, Ensure you provide

them with a positive

experience with a smooth

registration process.

STEP 1. OFFER ONLINE REGISTRATION

Go paperless! Cut out time spent

on admin. Online registration is

also fast and convenient for both

you and your registrants.

With online race registration,

entrants can sign up to your

event 24/7 with just a few clicks

and can even do it on-the-go

from their mobile phone or

tablet.10 Easy Ways To Improve Your Race Registration


As races grow in size and popularity,

they can sell out in a matter of hours or

even minutes. For those athletes who

have been competing in a race for

years, it can be frustrating when the

event grows in popularity and spaces

fill up earlier than before limiting entry

numbers. Pre-registration or early bird

registration is one way to avoid this by

releasing a limited number of entries to

repeat entrants ahead of general

registration.

STEP 2. OFFER INCENTIVES


STEP 3. ENCOURAGE GROUP REGISTRATION

This make your life a lot easier and will

undoubtedly lead to more satisfied group leaders.

Two things you can do to encourage group

registrations are to:

• Provide discounts for people

who register as part of a

group.• Make group registration as easy

as possible by handing it within

your standard registration

process.


STEP 4. KEEP YOUR REGISTRATION SIMPLE AND USER FRIENDLY

Participants struggle

with long registrations

forms. Make it easy for

your registrants by

using pre-filled

registration forms and

conditional logic so that

every question is

relevant.


Send regular communications, updates and reminders to race

participants with clear directions on when, where, and how to

register for your event.

Make sure you include a direct link to your registration page in all

your marketing materials and communications.

STEP 5. COMMUNICATION IS KEY!


STEP 6. SIMPLE RACE DAY APLLICATIONS

Some participants will show

up on the morning of your

race looking to register.

On a race day, participants

are solely focussed on

competing and not

paperwork. Keep them happy

and provide them with a

simple one-pager or a laptop

connected to online

registration.


STEP 7. WORK OF YOUR PEOPLE FLOW!

On race day, use one

organised line with

multiple registration staff

or volunteers serving the

next available race

entrant.

Have signs instructing

athletes where to go.

This will help eliminate

confusion associated

with multiple lines.


STEP 8. STOCK UP ON SUPPLIES

When it comes to ordering race bibs, safety pins and other

race items, it is always better to err on the side of too many

than not enough!

This may seem like basic

common sense but how many

times have you been at an

event where the organisers

are handing out make shift

numbers because not enough

bibs were ordered?


STEP 9. DOUBLE TROUBLE!

Make sure not to double

assign bib numbers. This

usually occurs when two

different people handle

pre and post

registration. Make sure that the person in

charge of pre-registration

instructs the person handling

post-registration on what

number to assign for race

day applicants.


STEP 10. LABEL YOUR NUMBERS

When a family or group sign

up for an event, they may

pick up numbers and hand

them to another member of

the group. Make sure you

label your numbers to avoid

complications during and

after the race.


REMEMBER…

A poorly run race registration

leads to negative feedback

and bad press. However, by

following these simple tips

you can avoid many of the

common pitfalls associated

with race registration.


LEADER IN ACTIVITY AND PARTICIPANT MANAGEMENT

WANT TO LEARN MORE ? ACTIVE Network11th Floor

One Euston Square40 Melton Street

London, NW1 2FD+44 (0)207 554 0949

[email protected]

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Presentation: How to improve your race registration