Presentation from physical to virtual to cloud emc

EMC CONFIDENTIAL—INTERNAL USE ONLY

Hans Timmerman

CTO EMC The Netherlands

From Physical to Virtual to Cloud

The IT department as internal service

provider


2009:

0.8 ZB

Source: IDC Digital Universe Study, sponsored by EMC, May 2010

2020: 35.2 Zettabytes

The Digital Universe 2010-2020

800.000.000 TB

35.200.000.000 TB

800 EB

800.000 PB

Growing

by a

Factor of 44

The Digital Universe

Information Explosion


Storage is cloud ready

Optimize service levels with intelligent real time, data placement combined with storage efficient technologies

Flash + SATA Tiering

FAST

Deduplication

Compression

Virtual Provisioning

Public Cloud


The Industrialization of IT

―Cloud Computing is the industrialization of IT,"

says Pacific Crest Research's Brent Bracelin.

Platforms will be the new OS’s in these Clouds.

Assembly of elementary services and supply chains of services.

‖It’s a new market with Cloud Service Providers and Cloud Service Enablers,―

A new generation of technology — call it smart computing — in which servers,

computers, and networks come together to form a platform on which new

applications are built, used and maintained.

A combination of hardware, software and processes designed to efficiently

deliver IT services to the business on a subscriber model.


Virtual

Infrastructure

Virtual

Workplace

User world as starting point

server netw

ork

storage

Physical world

Physical world

Service request ‘Object/overview/process’

VM

VLUN

result

• Available

• Secure

• Scalable

User world Virtual world

Service

Orchestrator

Virtual world

• Available • Secure

• Scalable

Virtual

Processing

Power

Virtual

Data


2010 Milestone: Virtualization is Now De Facto Model

0

2.500.000

5.000.000

7.500.000

10.000.000

12.500.000

15.000.000

17.500.000

We are past a virtual tipping point!

VM Cross Over

2005 2006 2007 2008 2009 2010 2011 2012 2013

Source:

IDC

Physical Servers

Virtual machines


10 GbE

Fibre Channel

10 GbE FCoE/DCE

LAN

Switch

Paradigm change # 2 The network becomes the computer . . .

SAN

Server centric

Network centric

Virtual data Virtual workspace

Virtual processing power

Virtual power can

partly be embedded

in the network

Users

Data

Data

Virtual data has

partly to live

in the network


Core Core

Core Core

CPU Complex

Global Memory

Disk Ports

Back End

SAN SAN

Host Ports

Core Core

Core Core

Front End

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

CPU Complex

Front End Back End

Global Memory

B A

Virtual Matrix Interface

A paradigm change in storage . . . . . . .

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

Global Memory

CPU Complex


Front End Back End

B A


Storage Building Block

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

CPU Complex

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

Global Memory

CPU Complex



Front End Back End Front End Back End

Global Memory

B A B A

Flexible

Storage Engine Virtual Matrix

Virtual matrix creates

one, federated, virtual

storage engine


Truly virtualized

and federated “vSwitch”

The sum of 3 paradigm changes . . . . . . .

VM

VLUN

ESX

Virtual Matrix

VM

VLUN

server server server

vCenter

Service

request

Scale up

Scale up

Scale out

Scale out

DRS/Vmotion

VPLEX

SAN

VLUN

VM

Virtual

Infrastructure

server

ne

two

rk

storage

VM

VLUN

ServiceOrchestrator

Host & Disk Ports

Core Core

Core Core

Core Core

Core Core

Global Memory

CPU Complex


Front End Back End

B A

vApp

Network Disks

Virtual matrix

The Storage

Engine

Connecting to the network and to the Disks

Application and Infrastructure VMs

App

OS

Firewall

App

OS

Tomcat

App

OS

IIS

App

OS

Load

Balance

App

OS

Oracle

Instructions

1. Name=eCommerce

2. Only port 80 is used

3. 100 ms web response

4. VRM: Encrypt w/ SHA-1

5. DR RPO: 1 hour

6. Decommission in 1 month

server server

ESX ESX

ESX

Virtual Matrix

server

Virtualized Data Center

VM

VLUN

Cloud Computing

cloud operating system

virtual information infrastructure

cloud internetwork and unified computing


Network

Building

Blocks

Security

Server

Network

Storage

Security

Server

Network

Storage

vClients

Virtualized

& Federated Virtual

Infrastructure

Virtual

Workplace

User world as starting point

server ne

two

rk

storage

Physical world

Physical world

Service request ‘Object/overview/process’

VM

VLUN

• Available

• Secure

• Scalable

User world Virtual world

Virtual world

• Available • Secure

• Scalable

Virtual

Processing

Power

Virtual

Data

result result

result result

Server

Network

Storage Security

Service

Orchestrator

Element

manager Service Orchestrator

Application

Data

vCenter


Applications

Database

Operating

System

Server

Storage

Middleware

Applications

Database

Operating

System

Server

Storage

Middleware

Applications

Database

Operating

System

Middleware

Server

Storage

From Verticalization to Horizontal Virtualization

Applications

Database

Operating

System

Middleware

Applications

Database

Operating

System

Middleware

Applications

Database

Operating

System

Middleware Operating

Systems

Applications

Information

Operating

Systems

Applications

Information

Operating

Systems

Applications

Information

Operating

Systems

Applications

Information

Operating

Systems

Applications

Information

V V V V

V V V V

V V V V

V V V V

Database Virtual Desktops Custom Email Web

Standard Solution & Services Packages

CPU

Pool

Storage

Pool Network

Standard Components and Open standards

Platform Platform

Intelligent Platform Services and a Common Service Model

Virtual Infrastructure OVF


Business

Connectivity

Integration of Information & Virtual infrastructures

Information Infrastructure

Virtual Infrastructure

Protect

Store

Manage &

Automate

+Intelligence

vClient

Cloud OS (vSphere)

Application Awareness

and Productivity

Secure process

Data-

center

Services Modeling

OTAP management

Content Management

Data warehousing Governance,

Risk & Compliance

Workflows

Big Data

XML

Open

Source

JAVA

Execution Content

Building Blocks

Create / Capture Deliver / Archive Process / Manage

BPM and Workflow

Security and Audit trails

Versioning

Library Services

Index and Search

Renditions and Transformations

Lifecycles

Virtual Documents

Archival, Retention and Storage

Fax CD-Rom

Print

Email

Wireless Portals

Integration with

Enterprise Applications

Infrastructure as a Service

Platform as a Service

Software as a Service

Configurable

Repeatable

Reliable

Agile, Lightweight

Productive

Testable

vSphere & vCenter

Dynamic, Efficient, Flexible

Build Run Manage

App

Spring

Hyp

eri

c

Server

Intelligent Platform Services PaaS PaaS


The Journey to The Private Cloud

IT PRODUCTION

Percent

Virtualised

Lower costs

15%

50%

BUSINESS PRODUCTION

Improve quality of service

Need for

automation!

80%

IT-AS-A-SERVICE

Improve agility

Gold Platinum

Need for GRC 95%

30%

Test

Productie

Virtual Apps

Provisioning

Catalogues

End-user

portals


Why Do Phase 1

To Lower Cost

IT Applications are the priority

Virtualise Test and Development and IT-owned

assets to create shared resource pools

Create an infrastructure that is:

Simple – streamline the entire infrastructure to

enhance the speed of virtualisation.

Efficient – extend the CAPEX savings to all parts of

the infrastructure.

Integrated with VMware – leverage and extend the

benefits throughout the infrastructure.

Result:

Lower IT Costs

15%

30%

IT PRODUCTION

Percent

Virtualised

Lower costs Test

Productie


To Improve Quality of Service

50%

80%

BUSINESS PRODUCTION

Improve quality of service

Business Applications are the priority

Expand virtualisation to business app, databases,

and desktops to standardized the way services are

delivered

Create an infrastructure that is:

Scalable – capacity, performance, and infrastructure

Available – continuous operations at the right

location

Protected – from loss of information , retrieval

delays, and excessive cost

Secure – information, infrastructure and access

Result:

Improved Quality of Service

Lower IT Costs

Why Do Phase 2

Virtual Apps

Provisioning


Improve IT Agility

IT-AS-A-SERVICE

95%

Improve agility

Gold Platinum

Serving the business is the priority

Enable policy-driven provisioning, management, and

delivery of services

Create an infrastructure that is :

Unrestricted – by physical architecture and design

Automated – an automated way to implement policy

Aligned – to costs for IT services delivered

User controlled – for the services they need

Result:

Improved Agility

Improved Quality of Service

Lower IT Costs

Why Do Phase 3

Catalogues

End-user

portals


Management Needs Across the Stack

your applications

unified infrastructure Vblocks Storage Network Compute

virtualisation Infrastructure Services

Application Services

vCompute vNetwork vStorage

Availability Security Scalability

Configuration, Change,

Compliance

Server Compliance & App Stack

Deployment

Cross-Domain Visibility & Mapping

Application Discovery

ITIL Processes & CMBD

ESX & VM Management

UCS Element Management

Vblock Management

Fault management

Storage Element Management


Security Needs Across the Stack

Edge

vShield Edge

Secure the edge of the

virtual datacenter

Security Zone

vShield App & Zones

Application protection from

network based threats

Endpoint = VM

vShield Endpoint

Enables offloaded

anti-virus

Virtual Datacenter

DMZ PCI compliant HIPAA compliant

Identification Infrastructure Information

Governance, Risk and Compliance


Governance, Risk & Compliance Needs Across the Stack

Legal

IT Operations

Finance

Enterprise

Management

Risk

Management

Audit

Management

Compliance

Management

Policy

Management

Incident

Management

Threat

Management

Vendor

Management

Business

Continuity

Management

Training &

Awareness


Integration Layer

Monitoring

Enabling IT GRC On Demand

Asset

Management

Incident

Management

Policy

Management

• Corporate Objectives

• Documented Policies/Controls

• Regulations & Industry Standards Compliance High

Threat

Management

Vulnerabilities Extreme

Exception

Management

• Control Exception Management

• Documented Exceptions

Mis-Configurations High

Access Extreme

User Access

Management

• User Groups

• Roles and Permissions


App App App App App

ICT Agility Needs Across the Stack

Application Framework

Simplifies Development

Virtualization Simplifies

Deployment

Man

ag

em

en

t (t

op

to

bo

tto

m)

Application Framework

Lean Middleware

Virtualization

Hardware

Operating System Intelligent Platform Services

Lightweight

Application Platform

Virtualized

Infrastructure Platform


Enterprise

vCenter :

Policy-based Management & Automation

VMware Cloud Infrastructure & Services

vSphere:

Platform for Cloud

Infrastructure

View :

Desktop Computing

via Cloud

SpringSource: Programming Model for the Cloud

vCloud Service Director: Common Service Model for Infrastructure Clouds Common platform, common management, common security

vCloud

Partners

Proprietary

Clouds

Private Cloud VMware Virtualized

Public Cloud Public Cloud

Core IT Services via Virtual Appliances Zimbra File/

Print Directory Database . . . . .

Iaa

S

PaaS

S

aaS


Roadmap to a Cloud delivery model

Legacy Systems

Production systems

Internal Cloud

C

usto

me

r

Bundled

Services

No virtualization 30 – 40 % virtualization 100 % virtualization

service

service

service Virtualized Data Center

service

Security

Operation

Center


Saas

SFDC Google Apps

Iaas

Iaas

Services

Aggregation

BROKER

Single sign on

Back-up & DR

VM’s, Gb’s,

Autm / Sec / Mgt

portal

portal

$ $$$ Bus. case

100 60 30

time

Legacy

production

100 virtual

legacy

production

!00%

virtual

100

60

30 80

100

60

30

40


PaaS

vCloud Director


Community Cloud

Private Cloud 1. Wish is to integrate IT services

2. Building a shared service center

3. Virtualize Data Center to enable

the cloud

4. Build your Private Cloud

5. Become a Cloud Service Provider

to/with other Gov organizations

6. Potentially use the Public Cloud

Virtual

Virtual

Virtual

Virtual

Data Center

Virtual

Shared

Public Cloud

Community Cloud Strategy: Increasingly ambitious play for Gov organizations

EMC CONFIDENTIAL—INTERNAL USE ONLY © Copyright 2009 EMC Corporation. All rights reserved.

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Technology

Presentation from physical to virtual to cloud emc