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Marketing Solutions
HCD 2013
Connected!
Marcel Molenaar
LinkedIn Benelux
LinkedIn ©2013 All Rights Reserved
2
Our Mission.Connect the world’s professionals
to make them more productive and successful
Get Connected
EverywhereWork wherever our
members work
InsightsBe great at what
you do
IdentityConnect, find, and
be found
The value we bring to our members
5
200,000,000+registered members (as of January 9th 2013)
7M+
Canada
74M+
USA
11M+
Brazil
3M+
Australia
50M+
EMEA
18M+
India
2M+
South Africa
3M+
DACH
4M+
Italy4M+
France
3M+
Spain
3M+
NL11M
+
UK
MEMBERS WORLDWIDE
+2 NewMEMBERS PER SECOND
160M+MONTHLY UNIQUE VISITORS
200M+
LinkedIn Confidential ©2013 All Rights Reserved
LinkedIn Confidential ©2013 All Rights Reserved 7
LinkedIn has become the
definitive professional publishing platform
STAY Connected
6xmore content than jobs
JO
BS
CO
NT
EN
T
Influencers
NewsGroups
Slideshare
Our four content areas drive member engagement
LinkedIn users subscribe to 5 Groups on average
40MGroup Users
1.3MGroups
200MMemberships
1M+Publishers
65KWeekly Company Shares
3.1MWeekly Member Shares
LinkedIn Today brings top shared news stories to your LinkedIn feed
We now have 220 Influencers posting original content
220Influencers
11M+Views
80KComments
29M Monthly unique
visitors9M Content
uploads
SlideShare integration will enhance content sharing
161M+Comscore Uniques2B Network Updates
Viewed Weekly
Start by establishing your company presence
2.8M+ Active Company Pages
Mindset divide: Third party research highlights a difference in mindset on personal vs professional networks
16
Need current footnote/date
>23% LinkedIn Member Visits
Working everywhere our members workDIS Connected?
From coffee to couch. Everyday.
iPad
12
am
1a
m
2a
m
3a
m
4a
m
5a
m
6a
m
7a
m
8a
m
9a
m
10
am
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am
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pm
1p
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2p
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5p
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6p
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7p
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9p
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Desktop
LinkedIn Confidential ©2012 All Rights Reserved 19
Thank You