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LG SIGNAGE NIGHT
ABRIL 2017
Agenda
• Business Prospect• Vertical Strategy• Strategic Products
Business Prospect
Benefits of Digital Signage
Digital Signage has a ‘double promotional effect’ compared to traditional signage
- Reinforcing customers’ purchase decision and encouraging upselling with real-time contents update
and pre-scheduled contents distribution
1) LG- Economic Institute, 2016
Digital Signage
%
Recognition
40.41)
%
22.71)
%
21.31)
Static SignagePromotion Material
(POP, Board)
- Digital Signage Displays generate 32.8% more in-store traffic and
increase the average purchase amount by 28.5% - Infotrends1) -
1) Infotrends : Market Research and Strategic Consulting Firm
Digital Signage advertising helps to draw more traffic to stores increasing in-store sales
Benefits of Digital Signage
28.5%
After
Before
LG Digital Signage Solution provides differentiated values to retail store operators
LG Value PropositionMarket Needs
Retail Operators Needs
Differentiate
store appearance
Increase
in-store traffic
Reduce
total cost of
operation
Utilize space
more effectively
Encourage
shoppers
to stay longer
and to buy more
Deliver
marketing / promotion
messages effectively
Product
Superiority
- IPS Technology
- Dust & Humidity Resistant
(Conformal Coating)
Why LG Digital Signage?
Unique
Products
- OLED Signage
- 86” Ultra Stretch
- Outdoor Signage (Enclosure)
- Hybrid Cooler
OLED Ultra Stretch Outdoor (Enclosure) Hybrid Cooler
Effective
Management
- Top-notch Services
- Remote Management
(Self Diagnosis)
Strong growth forecasted for the global signage market
Market Trend (Units)
1.55M1.6M
1.7M1.9M
2.1M
Global
CAGR
8.0%
Monitor SignageSource : iSuppli (2016, Q4)
2014 2015 2016 2017 2018
Business Prospect
Business Prospect
Steep expansion of signage market expected in Argentina in the
coming years
Market Trend (Units)
2,6883,539
4,0335,930
7,322
Argentina
CAGR
28.5%
Monitor SignageSource : iSuppli (2016, Q4)
2016 2017 2018 2019 2020
Business Prospect
Retail / QSR
Government /
Corporate
Hospitality /
Healthcare
Transportation
Public Space
Education
`16 Monitor Signage Market Structure (Units)
887
488
397
355
355
206
`16 ~`20
CAGR
29.6%
27.4%
21.5%
34.5%
27.3%
29.4%
Total 2,688 28.5%
Major Trend
Interactive Displays in Telco, Fashion and Auto Stores
DMB1) Expanding to Outdoor Signage at Drive-thru
Large Size (over 55”) and Video Wall
FIDS2) and Entertainment Video Wall
Reliability and Easy Maintenance
Infotainment Kiosk for Interactive Experience
Outdoor enclosure
IWB3) over 65 inch (K12, Higher Education)
Multi Touch (Kinder Garden, K12, Higher Education)
1) Digital Menu Board 2) Flight Information Display System
3) Interactive White Board
Source : iSuppli (2016, Q4) 2017
Growth
62.0%
11.9%
9.1%
33.5%
15.8%
15.5%
31.7%
33%
18%
15%
13%
13%
8%
100%
Business Prospect
Strategic Products
WebOS Platform (SM5B) 32”, 43”, 49”, 55”, 65”
Desarrollo de AplicacionesUtilizando Web OS, podemos desarrollar aplicaciones y correrlas sobre el propio SW.
Web OSStand- Alone Touch Small Videowall Transparent Mirror Outdoor
Videowall Clover (55VH7B)
0.9mm Even BezelDiseño de borde ultra delgado con 1.8 mm de marco a marco
0.9mm0.9mm
55VH7B
• T/L /B/R : 0.9mm
• BtoB* : 1.8mm
Competitor’s
LG
30°
CloverUltra Stretch Dual View Wallpaper Open Frame
Demostrator: Emanuel Galarza
86” Ultra Stretch (86BH5C)Ultra Stretch Clover Dual View Wallpaper
4 Divisiones de PBP en landscape o portraitPBP(Picture-by-Picture) permite la división en 4 partes de la pantalla con entradaIndividual en cada una de ellas o por memoria interna.
[Individual] [4 PBP]
960
960
960
960
[Single]
[2 PBP]
[4 PBP]
600
3840
1920 1920
960 960 960 960
HDMI 1 HDMI 2 HDMI 3 DP1
[3 PBP]1280 1280 1280
or Internal Memory
Landscape Portrait
Open Frame
Demostrator: Matias Ferry
Pantallas para Exteriores
Full Outdoor o Semi OutdoorPantallas de alta luminisidad para exteriores o semi-exteriores, con proteccion antivandalica.
Outdoor
Operating Temperature
3,000nit
2,500nit
1,500nit
HighBrightness
Proteccion IP54
Web OS Touch Small TransparentStand- Alone Videowall Mirror
Brightness : 2,500 nits
Life Time : 50,000 hours
Bezel : 11.8 mm
Available: 55”/ 75”
XS2C Series
Also available XS2B – 49” – 2500 NITS
XE3C Series
Brightness : 3,000 cd/m2
Life Time : 50,000 hours
Available: 55” (FG 7.5mm) /75” (FG 9.5mm)
Signage TV (LW540S)
Pantallas profesionales que permiten visualizar contenidos de carteleria digital sobre una señal de televisión.
Televisión + Carteleria
Supersign TV Hotel TV
Demostrator: Matias Ferry
Hotel TV (LW540H)
Televisores bajo la plataforma Pro: Centric podemos tener la posibilidad brindar al huesped experiencia unica
Mejorando la experiencia del Huesped
Hotel TVSupersign TV
RF
Terrestrial
SatelliteExisting
Head-end
IP
Demostrator: Rony Chourio
Dual View Flat (55EH5C)
2-Display Multi-Use
Ceiling suspension Wall-mount
Floor Stand
2-pantallas con contenidos diferentes en simultaneo con grosor infímo gracias a OLED
3-type InstallationPermite la posibilidad de ser instalado tanto de pie, como techo o pared.
Dual ViewUltra Stretch Clover Wallpaper Open Frame
Demostrator: Rony Chourio
Wallpaper (55EE5C)WallpaperUltra Stretch Clover Dual View Open Frame
Increiblemente DelgadoIntegrado a la superficie con sus 3.6mm de grosor
Facil InstalaciónTan delgado y ligero que puede ser colocado en una pared con solo 2 imanes.
Demostrator: Matias Ferry
Dual View Flat Dual-view Curved Wall Paper
“Perfect Black, Perfect Color”
“Brilliant Design - Light, Thin, Flexible”
“Easy Installation”
“Maximize the utilization of space”
“Differentiate digital interior design”
“Create extra revenue with dynamic contents
Airport
Retail
QSR
Promotion
“High Brightness & Reliable Outdoor Display”
“High Operating Temperature”
“Resistant to Hot Spot”
“entry level digital signage solution”
Signage TVOutdoor Signage (Enclosure) & Semi- Outdoor
86” Ultra StretchOLED – The Ultimate Display
Why LG Digital Signage?
Muchas Gracias
