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K E L LY W H A L E N , M E L A N I E N E L S O N , K E L LY K I N K A I D
PREDICTING TRENDS TO CREATE KILLER CONTENT
TWEET IT OUT!
• @CentsibleLife (Kelly Whalen)
• @chilihead (Melanie Nelson)
• @kellyology (Kelly Kinkaid)
• #fincon12
@CentsibleLife @chilihead @kellyology #FinCon12
WHAT YOU NEED TO KNOW
• What is an editorial calendar• How using one can benefit you• How to find content based on:• Traffic• Popular posts• Data analysis• Trends• Keyword Tools• Social Media
• How to Get Readers to Stay• Tools to implement and maintain your calendar
@CentsibleLife @chilihead @kellyology #FinCon12
WHAT IS IT?
@CentsibleLife @chilihead @kellyology #FinCon12
@CentsibleLife @chilihead @kellyology #FinCon12
WHY USE ONE?
• Plan your work schedule• Keep track of your ideas• Don’t ignore your ideas
• Focus your writing efforts• Great for multi-author blogs• Find similar topics & rearrange into a series or an e-
book• Know what’s coming up• Let your advertisers know what’s coming up• Integrate your social media updates• See at a glance whether you can take on new projects
@CentsibleLife @chilihead @kellyology #FinCon12
FINDING CONTENT IDEAS FOR YOUR CALENDAR
Example: Free Summer Activities Post
@CentsibleLife @chilihead @kellyology #FinCon12
CREATING CONTENT
Repurpose Posts: Free Summer Activities, based on past post.
Other Ideas: • Popular Posts• New Spin• Updates• Adding photos, infographics, graphs
• Classic Topics• New spin• Ask the readers• Latest News
@CentsibleLife @chilihead @kellyology #FinCon12
TRAFFIC SPIKES
What is a traffic spike?
Beyond normal fluctuations in traffic an influx of readers come to a particular post or your site. Traffic spikes come from a variety of places including social media, referrals, and keyword searches.
@CentsibleLife @chilihead @kellyology #FinCon12
TRAFFIC SPIKES
Use analytics to find data
What are people searching for?
What post get the best response? Social SharingCommentsViews
@CentsibleLife @chilihead @kellyology #FinCon12
EXIT PAGES
Pay attention to where readers exit.
If someone doesn’t click, they appear as ‘0’ seconds in analytics.
What can you do to get them to stay?
@CentsibleLife @chilihead @kellyology #FinCon12
PLUGINS TO GET VISITORS TO STAY PUT
nRelate Plugin:Related Posts
nRelate Plugin:Popular Posts
Disqus Community
@CentsibleLife @chilihead @kellyology #FinCon12
ADD INTERNAL LINKS
@CentsibleLife @chilihead @kellyology #FinCon12
BOUNCE RATES
High Bounce Rate=
= Low Bounce Rate
Take it with a grain of salt, dig into the stats for details.@CentsibleLife @chilihead @kellyology
#FinCon12
ANALYTICS TOOLS
Google Analytics*StatCounter*SiteMeter*
JetPack for WordpressGetClicky*
(*available on WordPress and Blogger)
@CentsibleLife @chilihead @kellyology #FinCon12
HOW TO USE THE DATA
@CentsibleLife @chilihead @kellyology #FinCon12
Compare Past to Present: 40 Free Summer Activities
Initial Post:Traffic Spike following initial post (mainly due to Pinterest)Visitors staying on average nearly 6 minutes on postVisitors Clicking through to other post raise overall traffic
One Month Stats:Pageviews up 109% vs. previous monthAverage Time on Site up 23% vs. previous month
Through August 2012:Pageviews up historically 70%Time on site up 16%Adsense Revenue Increased 34%
HOW TO USE THE DATA
Keyword Terms on StatCounter over 20 hour period
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE ADWORDS KEYWORD TOOL
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE TRENDS
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE TRENDS ANALYSIS
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE TRENDS ANALYSIS
@CentsibleLife @chilihead @kellyology #FinCon12
GOOGLE TRENDS ANALYSIS
@CentsibleLife @chilihead @kellyology #FinCon12
NOW WHAT?
1. Don't get caught up in the analysis.
2. Use the keywords or keyword phrases you've discovered to create blog post titles for your Editorial Calendar.
3. Use keywords or keyword phrases throughout the post.
Headers up to <h3>In 1st Paragraph (first 150 words).
Last Paragraph – last sentence5 times minimum per post per key word
Alt Text for PicturesText Links (Outbound and Inbound)
Vlog TitlesVlog Transcripts@CentsibleLife @chilihead @kellyology
#FinCon12
FINDING TRENDS VIA SOCIAL MEDIA
@CentsibleLife @chilihead @kellyology #FinCon12
FACEBOOK INSIGHTS
@CentsibleLife @chilihead @kellyology #FinCon12
@CentsibleLife @chilihead @kellyology #FinCon12
FINDING TRENDS VIA SOCIAL MEDIA
• Facebook• Twitter
@CentsibleLife @chilihead @kellyology #FinCon12
SEARCH.TWITTER.COM
@CentsibleLife @chilihead @kellyology #FinCon12
HASHTAG.ORG
@CentsibleLife @chilihead @kellyology #FinCon12
MONITTER.COM
@CentsibleLife @chilihead @kellyology #FinCon12
FINDING TRENDS VIA SOCIAL MEDIA
• Facebook• Twitter• Pinterest
@CentsibleLife @chilihead @kellyology #FinCon12
PINTEREST EXAMPLE
@CentsibleLife @chilihead @kellyology #FinCon12
REPINLY.COM
@CentsibleLife @chilihead @kellyology #FinCon12
PINTEREST RESOURCES
• Pinterest.com/popular
• pinreach.com/trending_pins
• www.pinreach.com/trending
• pinterest.com/source/YourWebsite.com/
• pinterestplugin.com/pincount
@CentsibleLife @chilihead @kellyology #FinCon12
FINDING TRENDS VIA SOCIAL MEDIA
• Facebook• Twitter• Pinterest• Quora.com & LinkedIn
@CentsibleLife @chilihead @kellyology #FinCon12
QUORA.COM
@CentsibleLife @chilihead @kellyology #FinCon12
@CentsibleLife @chilihead @kellyology #FinCon12
TOOLS YOU CAN USE
• Keep a notebook and pen handy!• Use your phone to take voice memos.• Classes• Plugins• Google Calendar
@CentsibleLife @chilihead @kellyology #FinCon12
MOM COMM CONTENT BREW
momcomm.com/register-for-content-brew/
Session-October 1-10
20% Discount Code:FINCONBREW
$13 off $65= $52
@CentsibleLife @chilihead @kellyology #FinCon12
WHAT YOU NEED TO KNOW
@CentsibleLife @chilihead @kellyology #FinCon12
What is an editorial calendarHow using one can benefit youHow to find content based on:
TrafficPopular postsData analysisTrendsKeyword ToolsSocial Media
How to Get Readers to StayTools to implement and maintain your calendar
TOOLS YOU CAN USE
Facebook.com/Kellyology.net
Facebook.com/BloggingBasics101
Facebook.com/CentsibleLife