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Predicting Customer Intent

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Page 1: Predicting Customer Intent

DiscoverCustomer

expectations

DesignCompelling

interaction strategies

DeliverThe experience

your brand promises

CUSTOMER INTERACTION MANAGEMENT SPECIALISTS

Predicting Customer IntentThe Art of Customer Experience

Webinar Series

Page 2: Predicting Customer Intent

2http://servion.com © Servion Global Solutions

MarketerTechnologist Service AgentsOEM VendorSystem IntegratorCRM Application

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Typical Vs. Intuitive Customer Interaction

$$

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Prediction Scenarios

BEHAVIORAL TRANSACTIONAL EVENT BASED

Personal preferences Order cancellation Discontinuation of a service

Periodic purchases / requests Recent purchase Payment unsuccessful

Type of payment Voucher redemption Service request / complaint lodged

Response to an offer Call abandoned

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Imperatives for an Intuitive Interaction System

Design. Configure. Optimize.

Consultative services for

service design

Technology design for

service realization

Consultative & analytical

services for service

optimization

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ServIntuit

Voice Recordings ServIntuit

Email Interactions

Chat Transcripts

Website Analysis

Social Media Interactions

IVR Interactions

Outbound Interactions

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Design. Configure. Optimize

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Benefits of ServIntuit

For theEmpatheticConsumer

For the Cost saving &

Flexible Enterprise

MasscustomizationIncrease

scope of Channel

Shortertransaction

times

Freedomto self

configure

Flexibilityto change

basedon needsHigher

self servicerates

Consistentexperience

Highercontact

resolution rates

Highercustomer

satisfaction

Easyto use

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ServIntuit Configurator – Home screen

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ServIntuit UI – Call tree Creation

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ServIntuit UI – Feature configuration screen

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ServIntuit Rule Administration

Page 13: Predicting Customer Intent

DiscoverCustomer

expectations

DesignCompelling

interaction strategies

DeliverThe experience

your brand promises

CUSTOMER INTERACTION MANAGEMENT SPECIALISTS

Thank You

Sriram Sampath