In this presentation, I show how it should not be an either-or choice between AdWords (PPC) or organic (SEO) for your business. It really comes down to two questions: how much "real estate" do you need to occupy on a search engine results page to get the customers you need to grow your business? For some things (in the travel/hospitality industry, for example), PPC accounts for 80% of all results, whereas in others (personal branding) SEO accounts for 100% of results. Deciding which is right for you should involve looking at how Google is treating the search engine results pages (SERPs) that you want to be a part of.
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1. Will Marlow, LLC ADWORDS VS. SEO
2. AdWords or SEO? Analyze the SERPs AdWords or SEO? Depending
on your industry, Google gives preference to AdWords Depending on
your goals (do you want to inuence people or sell things), Google
gives preference to AdWords Look at the % of the search engine
results page that Google gives to each for your industry it varies
dramaCcally
3. Construc3on: Local Home Builders 50% AdWords vs. 50% SEO
AdWords SEO SEO SEO SEO AdWords
4. Consumer Products: iPad 50% AdWords vs. 50% SEO AdWords
AdWords SEO
5. Consumer Products: Nike Shoes 50% AdWords vs. 50% SEO
AdWords SEO AdWords SEO
6. Consumer Products: Nike Shoes 50% AdWords vs. 50% SEO
AdWords SEO AdWords SEO
7. Travel & Hospitality: hotels dc cheap 80% AdWords vs.
20% SEO AdWords AdWords SEO AdWords
8. Personal Branding: Will Marlow 0% AdWords vs. 100% SEO SEO
SEO SEO SEO SEO SEO
9. AdWords or SEO? Analyze the SERPs More than 65% of people
cant tell the dierence between an ad and an organic result Without
AdWords, you are typically ceding at least 50% of the real estate
of a search engine results page to the compeCCon.
10. AdWords or SEO? Analyze the SERPs Thank you. If you have
any questions or would like help in deciding if AdWords or SEO is
right for you, please contact: Will Marlow [email protected] w.
202.577.3350