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Portfolio of my Internet marketing work
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Nick ThorschSavvy Web Designer and Internet Marketer
Obama for AmericaPresidential CampaignNew Media Team in New HampshireProblemOrganize and distribute media and information accurately and quickly
Solution• Managed 1000s of event photos on Flickr• Ensured only good photos of Barack were posted• Selected a few photos to be displayed to the public and on the website
• Created landing pages for events in a CMS• Formatted the HTML email newsletter sent Sundays to top donors• Compiled a long list of NH polling locations• The Excel list became the data source for the website
Janyse JaudMusic ArtistInternet Marketing
ProblemJanyse wanted to grow her music business online.
Solution• Built up her Internet presence to generate more potential traffic• Redesigned her MySpace page• Created Facebook Page• Expanded her Wikipedia page• Increased link referrals from other websites• Marketed her music video (8,000+ views)
• Turned new traffic into repeat visitors• Created an email list so she can communicate with fans about news and offers
• Made money online• Ended full song freebies with no return• Innovated extended samples for MySpace and Facebook – 1 minute long, longer than 30 seconds on iTunes• Linked pages to products• Digital sales increased immediately
MatchMatrixRelationship Information ServiceFacebook ApplicationProblemMatchMatrix wanted more leads and an engaging online demo
Solution• Transformed their information service into a dynamic Facebook application • Created the idea of relationship ratings for all Facebook friends• Designed the page flow and user experience• Added features like sorting and sharing• Incorporated notices to friends about their ratings to spur viral growth
• Enabled lead capture and conversion• Email registration to use the application• Follow-up emails and banners promoted paid offerings
• Building it into a dating site• Adding unique features like energetic matchmaking• Application will be used as a demo for business development
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Ultimate Vision BoardPersonal DevelopmentFacebook Application
ProblemCreate a vision board that can grow virally to ride The Secret movie trend
Solution• Conceived a cross-OS Flash-based vision board Facebook application• Enables no-install and no OS limitations for easy use by any Facebook user• Offered at a lower cost than competitors• Can be shared, printed and used as a desktop background picture
• Enabled viral growth• Gave users many options to share their vision board through links, profile boxes and embeddable widgets
• Marketing efforts resulted in 11,000 users• Partnered with owners of highly trafficked web pages • Ran a referral contest, did grassroots marketing, and SEO work
On Track GoalsGoal Management Facebook Application
ProblemEnable Facebook users to keep track of and share their goals
Solution• Created a goal management Facebook application• Designed an easy to follow step-by-step approach to adding goals and actions• Enabled friends to be accountability partners• Designed a scorecard so users have a single page view of all actions to complete that week and a score system to track their progress
On Track ProjectsProject Management Facebook Application
ProblemEnable students and businesses to manage their social and work life through Facebook
Solution• Created a project management Facebook application• Designed an easy to follow step-by-step approach to adding projects and tasks • Enabled friends to be easily added to projects and tasks• Incorporated features like file sharing, message boards, and progress tracking
AmericleanIndustrial Painting and CleaningLead Qualification SurveyProblemFilter leads from search engines to determine what to do with each
Solution• Created a lead qualification survey• Used a free survey to determine initial use before investing in custom development• Incentivized visitors with a free, fast estimate
• Monetized the concept• Survey forms for leads outside of Americlean’s areas of expertise or areas of service can be sold at a premium to other companies
How do you dream of growing your business on the Internet?Contact me to [email protected] or 760-473-9223