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INTRODUCTIONINTRODUCTION
Suneet Singh TuliSuneet Singh Tuli(President & C.E.O)(President & C.E.O)
DataWind CorporationDataWind [email protected]
AboutAbout DataWind DataWind
DataWind is a leading provider of wireless web access products and services. Based on several international patents, DataWind’s breakthrough technologies solve the bandwidth limitations of cellular networks by accelerating content-delivery by factors of 10X to 30X, while simultaneously reducing client-device costs.
Part of technology-group, with a proven track record of successful innovative products (33 patents issued,
78 pending) – 250 employees worldwide.
BriefBrief::
DataWind’s PocketSurfer Web Viewer
For Cellular Customers:A sleek handheld wireless web access device
Bring mobility to an application that 1.2 Billion
people world-wide already use in a wire line
environment: The Web (WWW)
The Killer-App (The Real Web = Infinite Content)
already exists
Low cost client device makes data services viable
for the masses – for the first time
Bandwidth:Can’t quickly push a 200k web page through a 5K pipe
Screen: Not enough room or resolution to display pages.
CPU:Handheld cannot emulate full desktop functionality.
Desktop
Mobile
Today’s Mobile Devices
• Expensive: $340 to $500 after lengthy contracts
• Large & Unattractive: Require giving-up your phone, and sometimes changing carrier
• Small Screens: SideKick: 240x120; Blackberry: 240x120; PocketPC: 320x240; Treo: 320x320
• Limited web-functionality: Cannot view Java applets, Java-Scripts, image maps, animated images, background colors/image, font colors, style-sheets or plug-ins.
The Mobile-Data Problem:
Expensive
Small Screens
Very-Slow
Limited Web Functionality
Problems:1.Mobile cellular bandwidth is slow
– 2G is only 8-10kbps
– 2.5G/3G (GPRS/1X) are really only 10-25kbps
– But average web pages range from 100-800KB
2.Mobile screens are too small
3.Mobile devices have insufficient memory & processing power
– Memory and processing power limitations do not allow a full web experience (Java applets, java scripts, animated images, font colors, plug-ins, XML, DHTML etc. etc.)
Point of Pain cont’d
“Until now, nobody has delivered the real-web to a mobile environment.”
Note: All figures in U.S.$
T-Mobile/DangerSideKick
Palm Treo(Blazer Browser)
Pocket PC Phone Edition
$340$340 (dealer cost)(dealer cost) $500+$500+240x120 pixels 320x320 pixels 320x240 pixels
Does not allow access to Java based web sites, most Web sites, most foreign sites and other new generation functions of theWeb.
Cannot view Java applets, JavaScript's, image maps,animated images, background colors/ image, font colors, style sheets or plug-ins.
Squished and transcoded web pages to fit smallscreen. Support of functions, but slowest browser of those compared.
$300+$300+
BlackberryMisc. Models
240x120 pixelsScrunched reformatted pages limited web functionality,does not support java-script.
$517$517 (dealer cost)(dealer cost)
Comparison Analysis
An untethered (Bluetooth enabled) cell-phone accessory, that:Delivers the full internet (real HTML pages, graphics, java applets, etc.)
In 7 to 9 seconds (on 2G networks, and becomes even faster on 2.5G & 3G)
At a suggested retail price of U.S.$199 (unlimited-usage wireless ISP charge of $9.99/mo.)
On a full VGA-width 640 pixel screen
Yet is small and thin enough to fit in your pocket
**Volume discounts also available
The Innovation
Profitable Distributor
Pricing Strategy
Thin Is In
Product Features
Sony Ericsson Sony Ericsson P910P910
Nokia 9500Nokia 9500PocketSurferPocketSurfer Blackberry Blackberry 72307230
4.52" x 2.28“ x 1.02" (115mm x 58mm x 26mm)
5.98" x 2.97" x 0.58" (151mm x 5mm x 4mm)
4.40" x 2.90" x 0.94" (112mm x 74mm x 24mm)
XDA IIXDA II
5.12" x 2.76" x 0.75" (130mm x 70mm x 19mm)
5.83" x 2.24“x 0.94" (148mm x 57mm x 24mm)
Product Features
Screen Size & User ExperienceThe PocketSurfer delivers a full VGA-width web experience, while other handheld devices deliver pages on low-resolution screens, which require significant horizontal scrolling. Other handheld devices reformat the page to fit their tiny screens – resulting in unfamiliar layouts. Most competitors
don’t support java-script, and other modern web-functionality resulting in access to only a small portion of the web.
“The PocketSurfer overcomes all such limitations, allowing access to over 8 billion pages of content and applications on the web..”
Real CostsProduct Initial
CostMonthly Data Consumption
Monthly Cost Total Cost Over 36 Months:Capital + usage costs
PocketSurfer $199 20 MB $27.36 (for 36MB Plan) + $9.99 = $37.35
$1,543.60
Blackberry $400 103 MB $28.30 (for 5 MB plan) + $185.22 ($1.89/MB * 98MB) = $213.52
$8,086.72
Sony Ericsson P910
$500 132 MB $78.69 (for 125 MB plan) + $11.20 ($1.60/MB * 7MB) = $89.89
$3,736.04
Nokia 9500 $800 160 MB $78.69 (for 125 MB plan) + $56.00 ($1.60/MB * 35MB) = $134.69
$5,648.84
Laptop with wireless card
$1,500 + $300 = $1,800
206 MB $78.69 (for 125 MB plan) + $129.60 ($1.60/MB * 81MB) = $208.29
$9,298.44
http://www.o2.co.uk/business/tariffs/datatariffs/0,,203,00.htmlhttp://www.my-blackberryfromo2.com/pricing.asp?page=mail
Product Features
Breakthrough Performance:
Speed:Download Time (seconds)
9
49
57
87
DataWind(Measured on CDMA network.
Proportionally faster on 1X)
Pocket PC(Measured on T-Mobile’s GSM network)
SideKick(Measured on T-Mobile’s GPRS network)
Treo(Measured on a GPRS network)
Download speeds for the CNN website (benchmark to highlight story & picture).
35 Laptop with wireless card(Measured on AT&T’s Edge network)
Data Consumption:
(MB/hr)
As 2.5G & 3G networks chargefor data consumption by the megabyte, DataWind’s solutionresults in real savings.
Offer a richer & faster user-experience, while reducing network load. 1.39
14.31
6.75
7.33
10.78
Cumulative Data Consumption: MB/hr
Common Enterprise Business Applications: Keep in touch with customers, check inventory or order status, gain competitive intelligence, progress-reports.....
Realtors get mobile access to MLS data (property listings).
Traveling Sales Executives get information and keep in touch from anywhere (mobile sales force automation).
Field-service personnel access time reports, schematics, instructions and directions, without having to go back to the office.
Traveling Executives: Make travel reservations, check flight status, get directions, keep-in-touch while on the road..
U.S. Experience: Typical Applications
Stock brokers access real-time trading information, stock portfolios, news releases and research reports.
Doctors access patient-data or drug-interactions – or even monitor vitals anywhere.
Lawyers research case-law, in a court-room.
Students Chat, instant-messaging, Email, research, browsing, entertainment, study, lecture notes, class schedules, concert tickets...... The Real Internet, over 8 billion pages of content in every language, for every purpose, anytime and anywhere.
U.S. Experience: Typical Applications
Reviews:
Complete Media Coverage At: http://www.datawind.com/news.html
“…this is the only device that lets you browse the Web on a GPRS connection with any alacrity…”
PC Magazine
“…PocketSurfer took only seven seconds to download the main Web page of a popular news site. The page appeared on the PocketSurfer in exactly the same format and layout as if viewed on a conventional laptop or computer. Other wireless data devices couldn’t reproduce the page at all because of the large number of graphics and images involved. Other handheld’s took several minutes to produce pages with a skewed layout or reduced functionality because the devices couldn’t handle certain technical aspects of the Web page.”
ABC News.Com
Reviews:Richest Mobile Browser
XHTML (Html based on Xml)The browser responded in a positive way: http://www.html.it/xhtml/esempi/newstyle.html CSS (Cascading style sheet) The browser responded in a positive way: http://pro.html.it/esempio/453/imgmenu3.html Javascript Moving text: Successfully tested http://www.html.it/jscript/scrolling/scrolling01codice.htm Javascript image viewer: This javascript shows images selectable from a curtain menu. The device responds correctly. http://www.html.it/jscript/grafica/grafica28codice.htm Java appletA Java applet consisting in the visualization of a file system in windows explorer style was tested. The exit was positive. http://www.html.it/java/67/67.htm VbscriptA textual game test worked correctly. http://www.html.it/vbscipt/es4_1.htm
DHTML Tested succesfully a page with a moving graphic object: http://www.html.it/dynamic/grafica/grafica24codice.htm
SSLThe test has noticed the correct support for secure protocol SSL, downloading content with the https protocolhttps://secure.ssl.com/demo.jsp and https://www.italgasclienti.it FTP BrowsingThe opening of sites launchable through ftp worked.ftp://ftp.cise.ufl.edu/pub/mirrors/GNU SVGThe browser responded in a positive way to pages built with this languagewww.html.it/svg/svg/menu.svg CookieThe browser responded in a positive way to sites with cookies http://forum.paradoxplaza.com/forum ActiveXTt was tested succesfully, both for acrobat docs and word docs.http://www.cert.org/reports/activeX_report.pdfhttp://swpat.ffii.org/vreji/papri/eubsa-swpat0202/proposal.doc
Protocols and authoring languages
(as confirmed by Italian-Carrier study on browser compatibility)
INTERNET OR CORPORATE INTRANET
Delivering a Premium Experience, Without The Huge ExpenseDelivering a Premium Experience, Without The Huge Expense
Architecture
Router: Load Balancing
Modem Pool (For Circuit Switched) or Internet (For
Packet Based)
Existing & FutureCellular/PCS Networks
INTERNET OR CORPORATE INTRANET
INTERNET OR CORPORATE INTRANET
Proprietary Client/Server ArchitectureProprietary Client/Server Architecture
DataWindWeb Viewer
Database Server:Back office: Client account information, billing, bookmarks & cookies cache.
Authentication Server: Firewall Internal/External Security
Application Server: Multiple simultaneous client sessions
Business Model
Enduser Pays $10 for wireless web access
Channel earns $Y/month recurring-residual for acquiring
subscribers
DataWind earns $X for providing the service
Subcontractors: Data Centers, ISPs or carriers
Channel: Carriers, ISPs, Wholesalers etc. Cellular Carriers:
Enduser consumes cellular air-time (minutes or megabytes).
Carrier pays Activation-Incentive to Channel
The Right Solution:
Recurring subscription revenue residual
Margin on device and accessories
Carrier plan-activation incentive (with higher-end plans or new
data plans)
Branded entry page with focused advertising and push messaging
Enhance customer ownership & gain market advantage
Up sell opportunities:
New data-ready handset sales
Margin on accessories
Activation Process
No In-store Activation (Online Activation / 1.800-Customer Care activation)
No Credit Check/ No Long-Term contract
We at Datawind believe in establishing long term relationships with
our Dealers and Distributors.
It is the trust and vision that has enabled consistent growth and
success for our partners/ alliances.
In case you have any further queries or questions please feel to
contact us.
Thanks for Your Time
Thanks