GST 5083 - INFORMATION SYSTEMS & ELECTRONIC COMMERCE

MASTER OF BUSINESS ADMINISTRATION

Malaysian Graduate School of Entrepreneurship & Business

UNIVERSITI MALAYSIA KELANTAN( UMK SARAWAK )

GROUP MEMBERS

1. Arni B. Hj. Morshidi P14D461P2. Anisah Bt Ismail P14D389P3. Syarifah Rohaya Bt Wan Idris P14D397P4. Dayang Adelina Bt Hj Abang Muan P14D394P5. Norhana Aini Bt Saini P14D398P

PILOTING PROCTER & GAMBLE FROM DECISION COCKPITS

CASE STUDY MEETING 1

Question 1•What management, organization, and technology issues had to be addressed when implementing Business Sufficiency, Business Sphere, and Decision Cockpits?

Question 2•How did these decision-making tools change the way the company ran its business? How effective are they? Why?

Question 3 •How are these systems related to P&G’s business strategy?

QUESTIONS

Question 1

What management, organization, and technology issues had to be addressed when implementing Business Sufficiency, Business Sphere, and Decision Cockpits?

MANAGEMENT ORGANIZATION TECHNOLOGY

• Human Resource Department function in designed to maximize employee performance in service of their employer’s strategic objectives• concerned with how people are managed within organizations, focusing on policies and systems• responsible for a number of activities, including employee recruitment, training and development, performance appraisal, and rewarding

• The organization dimension of information systems involves the organization’s hierarchy, functional specialties, business processes, culture and political interest group• pursue new IT innovation to maintain the competitive advantage

• The organization dimension of information systems consist of computer hardware, software, data management technology and networking / telecommunications technology • Can change the way its gathers, reports and interprets data

Question 2

How did these decision-making tools change the way the company ran its business? How effective are they? Why?

The Business

Sufficiency

• Furnishes executives with predictions about market share and other key performance metrics six to twelve months into the future

• Show what is occurring in the business right now, why it’s happening, and what actions the company can take to mitigate the situation

• The company can take a more appropriate action

The Business Sphere

• Reveals insights, trends and opportunities for leaders, and prompts them to ask focused business questions that can be addressed with the right data on the spot

• Aggregate data, organize them appropriately and then monitor trends

Question 2

How did these decision-making tools change the way the company ran its business? How effective are they? Why?

The Decision Cockpit

• Eliminates time spent by employees debating the validity of competing data versions

• Employees are able to focus instead on decisions for improving the business

Question 3

How are these systems related to P&G’s business strategy?

MANAGERS & EMPLOYEES

COMPANY

• Able to make faster and better decisions than were previously possible• Employee-generated emails have dropped sharply since more workers can answer their own questions and obtain their own information

• Enjoys a reduced complexity involved in generating a statistical report, as well as cost reductions from maintaining one standardized set of data across the enterprise instead of duplicated, redundant data• Able to better anticipate future events affecting the business and more quickly respond to market stimuli