Pervasive

PERVASIVEANDREA RESMINI

POLISH IA SUMMIT 2010PIERWSZY POLSKI ZJAZD ARCHITEKTOW INFORMACJI

PERVASIVE :: POLISH IA SUMMIT 2010

introduce yourselves

how many information architects?



how many usability consultants?



how many interaction designers?



how many user experience designers?



how many project managers?



how many business consultants?



how many something else?


do not worry

information designer community manager visual designer web master content strategist web developer css ninja community strategist interaction designer technical writer web analyst user experience designer social media coordinator information architect usability engineer ux curmudgeon serial entrepreneur project manager software developer graphic designer ict consultant service designer operational service leaders social program director information analyst tech support officer information technology specialist seo and search officer


this is rather common

information designer community

designer web master content strategist web

developer css ninja community strategist

interaction designer technical writer web analyst

user experience designer social media

coordinator information architect usability

engineer ux curmudgeon serial entrepreneur

project manager software developer graphic

designer ict consultant service designer

operational service leaders social program

director information analyst tech support officer

information technology specialist seo and

search officer

information designer community manager visual

designer web master content strategist web

developer css ninja community strategist

interaction designer technical writer web analyst

user experience designer social media

coordinator information architect usability

engineer ux curmudgeon serial entrepreneur

project manager software developer graphic

designer ict consultant service designer

operational service leaders social program

director information analyst tech support officer

information technology specialist seo and

search officer

<


but

I have other news


the web is dead


long live the web

the World Wide Web is a commodityit is a mature platform

let's think about what is coming


and regardless of your role

IA is important to all of you


why?

let me tell you a few stories


1. amsterdam

http://www.flickr.com/photos/joiseyshowaa/3864446500


conversations


rocks and sausages


information architecture











is this any different?


what is the point?

information happens all the time


we need to provide a context,a place, and make it useful and

meaningful


2. think of animals

a seal, a donkey, an elephant,two dogs, a skunk, a penguin, two other

small seals, a platypus, a sheep


karolus linneus


systema naturae


every animal has a place


almost


but anyway


that's it

right?


mh.

wrong


gaia


her animals


she's right


3. think of a common task

say you want to write a message


is this writing a message?






with an ouija board?




and is this?


same task, different interfaces


media and messages

does how the message isdelivered to you really matter?


on twitter


on a mobile phone


on a public rt display


messages have no medium


interfaces and interactions differ


wildly


voice interfaces


magic interfaces

SPHERE


gesture interfaces


scifi interfaces


(yes, sure)


but

tasks span interfacesand merge into complex activities


and

activities bridge contexts and environments: physical, digital, augmented


artifacts become processes

we have to move awayfrom the design of artifacts and web

sites to design processes


products become experiences

we have to movefrom the design of products

to the design of experiences


we design the IA

we do not design interfaceswe do not design single interactions

we design crossmedia experiences


we do not design this

cc


we design processes


we design this


IA as ubiquitous ecologies

products become services or platformsparts of ubiquitous ecologies


as information moves to physical spacesIA is used to design the entire range

of shared informational spaces, places, services, and processes


we design this


we design this


we design this


we design this

IA becomes the connector betweendifferent media and different contexts

IA provides experiential continuityto products and services

1information architectures become ecosystems

no artifact stands isolated.all artifacts are connected and related

and have to be designed as part ofone seamless user experience process

2usersbecome

intermediaries

participants in these ecosystems actively produce and remediate

content and meaning

3staticbecomesdynamic

intermediaries makes them perpetually unfinished, perpetually changing, and

perpetually open to further refinement and manipulation

4dynamicbecomeshybrid

the boundaries separating media and genres get thinner

all experiences becomecrossmedia bridgeexperiences

across different environments

5horizontalprevails over

vertical

intermediaries push towards spontaneity, ephemeral structures of meaning,

and constant changecorrelation becomes predominant

6 product designbecomes

experience design

focus shifts from how to design single items to

how to design experiences spanning processes

7experiencesbecome

crossmedia experiences

experiences bridge multipleconnected media and environmentsinto unitarian ubiquitous ecologies

IA is in the process

IA is everywhere


cyberspace is here

“cyberspace is not a place you go tobut rather a layer tightly integrated into

the world around us”

(INSTITUTE FOR THE FUTURE)


thank you

Andrea Resmini & Luca Rosati

Pervasive IAhttp://pervasiveia.com/

twitter @resminihttp://andrearesmini.com/

twitter @lucarosatihttp://lucarosati.it/

Technology

Pervasive