Pcpgh3 Analytics

Remember…. You’re expected to take notes and share You have two feet You have a mouth I don’t know everything Silence portable devices Slides available @

TechBurgh.com & Tubu.net

PCPGH3 - AnalyticsTubu Internet Solutions LLC Tubu.net | TechBurgh.com

Who is he?Andy Quayle CEO & Founder Tubu Internet S olutions L L C Writer – TechB urgh.com PodCamp Pittsburgh… helper


Where do I find him?Andy Quayle Tubu.net – [email protected] TechB urgh.com – [email protected] Twitter - @TechB urgh L inkedIn – [email protected] FaceB ook – see TechB urgh Group


mailto:[email protected]



What analytics isn’tJust for nerdsAll about numbersAll about statsAll about complicated termsExpensive


What analytics is“ …the measurement, collection,

analysis and reporting of internet data for the purposes of understanding and optimizing web usage.”


- Defined by the Directors, co-chairs and advisory board of the Web A nalytics A ssociation, A ugust ‘05

What analytics is“ …figuring out where visitors are

coming from, where they’re going, and what they’re doing in an effort to make your site better.”


- Defined by some guy, this week.

What analytics is (2)

How many people arriveHow people navigateWhat people search forWhen people leave


How it happens


Reevaluate!

How are people tracked?CookiesOrClient-side tagging


How do people find me?DirectLinksTrackbacksS earch Engine Referrals


How do people find me? (2)

DirectPeople putting your address into their

address bar



LinksLinks from others’ blogs and web sites.



TrackB acksReplies to blog posts or comments

where one author links to another in their documents.



S earch Engine ReferralsWhere a person finds your site via a

specific search term directly from a search engine. (normal average is abut 14% of site traffic)


Why do people leave me?Every bounce is an exit but not every

exit is a bounce. B ounce = one page visitExit = simple leave

X Exit Rate= xv/v starting @ x


What is a Conversion Rate?A conversion is a positive action taken

/ unique visitorsA verage S earch engine CR = 1.8%(purchases, ad clicks, downloads, orders etc)


What is a Micro Action?Tracking of every single activity on

site. Logged onlocated tabclicked tabclicked in search boxtyped search termclicked searchbrowsed resultsclicks on reault 1read reviewsreturned to resultsetc


Set your goalsWhy do you have a site?What do you want people to do?What if they don’t?(visiting, downloading, ordering, contacting,

donating, leads, link clicking, commenting…)


How it happens


Reevaluate!

Use performance indicatorsConstant reevaluationWhat leads to a goal? What reinforces your branding?What leads to an exit?


How can I tell?A nalytics applications interpretationGoogle A nalyticsWoopraA WS tats


Google Analytics


Google Analytics (2)


Woopra


Woopra (2)


Woopra (3)


AWStats


Comparisons


Where do I find him?Andy Quayle Tubu.net – [email protected] TechB urgh.com – [email protected] Twitter - @TechB urgh L inkedIn – [email protected] FaceB ook – see TechB urgh Group





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Pcpgh3 Analytics