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ImplementingSocial Media
ImplementingSocial Media
PCMA Nov 9, 2010PCMA Nov 9, 2010
Janet Fouts :: Social Media Coach :: Tatu Digital Media :: JanetFouts.com
Something for Everyone
n C level-Brand building, reputation
n Sales-Referrals, relationship building
n HR-screening and sourcing
n PR-research, tracking and outreach
n Customer service-monitoring and response
Find the conversations
n Blogs
n Linkedin
n Forums
n Facebook
n Twitter
n Communities
n Ning/Yahoo/Google
The dark sideThe dark side
The dark sideThe dark siden BP ‘s Tony Hayward going sailing
n Crocs and mommy
n Once it’s out there, it’s out there
n Privacy issues
n If you’re not listening you won’t know until it’s too late
You can’t control itYou can’t control it
only encourage it
Execs using social media
n Forbes Insights 2009
Michael DellMichael Delln “You can improve your reaction time, and
you can be a better company by listening and being involved in the conversation”
Suzi PomerantzSuzi Pomerantz
Suzi PomerantzSuzi Pomerantz
n Coaching for 17 years
n 10,356 followers on Twitter
n 1600 fans on Facebook
n 500+ connections on LinkedIn
n SealtheDeal.com
Doug Ulman- LivestrongDoug Ulman- LivestrongIn 2009:
n @livestrong, 63,000 followers
n @livestrongceo, 1,007,958
n @lancearmstrong, 2,449,311
n Facebook: 769,167 fans
n YouTube: 2,270 Subscribers
“Transparency and authenticity are two
important factors in our work and social media
allows us to amplify both in a significant way.”
Doing it rightDoing it right
ResultsResultsn LIVESTRONG Challenge raised $10.8 million
– a record for the 13-year event in a down economic year.
n Online store sales set a new record in the rough 2009 holiday season.
n LIVESTRONG collected 70,000 signatures for a healthcare petition.
n Twitter matching challenges have brought in hundreds of thousands of dollars.
Adam UrbanskiAdam Urbanskin Twitter followers 6964
n Facebook 4761
n Linkedin 500+
n TheMarketingMentors.com
Social businessSocial business
LinkedInLinkedInn 67 million users
n 150 industries world-wide
n Recruiting and HR research
n Contact management
n Networking
n Research
XingXing
n Largest European network
n Very big in Asia as well
n First Web 2.0 co to go public
n 10 million users
TwitterTwittern 145 million users
n 300,000 apps
n 800 million searches per day
n Limited to 140 characters/message
n Considered “micro-blogging”
BloggingBlogging
n Short for Web log
n Wordpress 200 million visits/month
n Open source
n Hosted or self-hosted
FacebookFacebook
n World’s largest social network
n 500 million users
n 200 million use it on mobile apps
n Accounts for 1 in 4 display ads online
YouTubeYouTube
n 18 billion views/day
n Now owned by Google
n One of several video channels including Vimeo, Viddler, Blip.tv
n Revenue generating options
SlideShareSlideShare
n Share Powerpoint, PDF, video or OpenOffice presentations
n Amazing resource for data gathering
n Download, share and rate presentations
GistGist
n Add contacts from multiple networks
n News and updates from your personalnetwork
n Prioritize contacts and information
n Android and iPhone apps
Where to start?Where to start?n Benchmarks and measurement
n Monitoring
n Listening (yes it’s different)
n Social media strategy
n Corporate social policies
n Resource allocation
Listen, engage, repeat
Listen, engage, repeat
Build RelationshipsBuild Relationships
before you need them
Who’s going to do it?
Who’s going to do it?
n YOU
n Execs
n Junior staff
n Assistants
n Virtual assistants
n Automation do’s and don’ts
Should you blog?Should you blog?
n Yes
n No
n Maybe
Janet Fouts :: Social Media Coach :: Tatu Digital Media :: JanetFouts.com
JanetFouts.com/[email protected] @JfoutsLinkedin - JanetFouts408.216.7423
Ask me anything!Ask me anything!