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Pay Per Click
Online Marketing
• Marketing of products or service through internet is digital marketing.
• These marketing method is used by companies who directly contact with the customer.
PPC
• Pay Per Click is basically a type of online marketing.
• The ads appear on the Google when we search the keywords were paid.
• When we click an ad, it must be paid by the advertiser.
• Each ad pays differently based on several criteria.
How each ad pays?
Ad pays
• A website contains more keywords related to what all services they offer.
• Some keywords are popular and some were not.
• Quality score of keywords decide how much for each keyword pays.
Ad pays
• Quality score is determined by the popularity And other factors of the keyword.
• Higher the quality score of a keyword costs only less and lower quality score costs higher.
Needs of PPC marketing ?
Necessity of PPC
• PPC marketing should handle with more careful.
• Daily status of the website should notice.
• if we not works systematically the chance for loosing the money is more.
• At the same time, PPC can be more benefited if it works properly.
THANK YOUPlanet Media , Australia