Music Video PitchMusic video:“On top of the world”- Imagine Dragons, it was released as a single on March 18th 2013. The song also appears on their album “Night Visions”.

Our IdeasMain ideas:• 4 actors each having a story told about what makes

them happy or brings them joy, which may not be commonly known.

• These include : gamer, motorcycle enthusiast, artist, someone who loves animals.

• Throughout the video the actors will be introduced and their stories will be told, this supports the ‘feel good’ sound to the song.

Locations:• Motorbike (Matlock)• Gamer- Jamie’s house (for gaming equipment)• Animal/dog person (scenic fields, walking route etc)• Artist- Megan (school)

Who Will The Video Appeal

To?• With our idea for the music video, the main intentions are to appeal to an audience that is roughly our own age (16+) due to all of the actors/actresses being featured are of that age.

Uses and gratification theory:• Using this theory it may explain that some of our audience

will watch our music video for reasons such as: entertainment or escapism.

Why Is It Suitable For TheArtist/Genre?

• The genre of the chosen song is considered ‘folk rock’, which generally has the connotations of: happy, feel good, light hearted music.

• Therefore our idea for the video is fairly suitable because we are aiming to create a happy/feel good video by representing that through the stories of the actors that will be shown.

• Furthermore our video wont contain any graphic scenes/imagery or sexualisation of the characters in the video so it will be appropriate for an audience of all ages.

What Skills Do We Have?Previous experience:• YouTube channel, creating video content• Preliminary tasks (involving a music video)