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“Our Changing Times”"
Lisa Qualls, VP of Interactive Strategy at Summit Marketing and SMCKC Chairwoman of the Board!
• Social Media landscape!• How big is it? !• Why do people use it?!• Social considerations!• Communities!• Understanding the Community!• Where to find players!• Listen and learn!
Agenda"
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Social Media Landscape"
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Digital by the Numbers"
$50,000 – The amount raised for charity by the most retweeted tweet !
2.4 billion – Social networking accounts !
100 million – Number of active Twitter users !
800+ million – Number of users on Facebook!
Digital by the Numbers"
1.2 billion – The number of active mobile broadband subscriptions !
1 trillion – The number of video playbacks on YouTube!
250 million – On average the number of photos uploaded on FB each day!
271.1 million – !Internet users in North America !
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Don’t forget about mobile "
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Social Considerations"
• What is the MESSAGE and ACTION?
• Does the foundation exist to COMMUNICATE and ENABLE?
• Who are the INFLUENCERS and ADVOCATES? Where do they listen, engage and inspire?
• What content can be created to VISUALLY STIMULATE, trigger BUZZ and be SHARED easily?
• How is SUCCESS defined and measured?
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Tennis Communities"
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Tennis Communities"
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Tennis Communities"
Readers, backlinks, other assets, commenting, post schedule, post content, author publications, etc.!
Analytic Tools"
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Analytics - Alexa"
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Analytics - Quantcast"
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Where to find players"
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Where to find players"
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Where to find players"
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Where to find players"
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Where to find players"
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#hashtags on Twitter!http://search.twitter.com!
!Google Alerts!
http://google.com/alerts!!
Mashable!http://mashable.com/how-to!
Listen and Learn"
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Listening - Hashtags"
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Listening – Google Alerts"
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Learning – Mashable"
THANK YOU!
About LISA QUALLS Company: Summit Marketing
Location: Lenexa, KS Phone: 913.562.3400
Email: [email protected]
Twitter: @lqualls4444, @summitsocial
Site: http://summitmarketing.com Quick Bio: Ambitious high-energy woman who loves family, fun and !ghting for the win. VP of Interactive Strategy at Summit Marketing. SMCKC Chairwoman of the Board.
