Organic “ Seo is designing, writing, and HTML-
coding a Web site to maximize the chance its
pages will appear at the top of spider-based
search engine results for selected keywords and
phrases.
ORGANIC SEO
ORGANIC SEO
https://www.ebiztrait.com
What is Organic SEO?
Seo stands for “search engine optimization” . It is a process of
improving the quality and quantity of
website traffic to a website or a web page from
search engines. SEO targets unpaid traffic rather
than direct traffic or paid traffic.
Organic “ Seo is designing, writing, and HTML-
coding a Web site to maximize the chance its
pages will appear at the top of spider-based
search engine results for selected keywords and
phrases.
Need of SEO
The majority of search engine users (more than 70% – see
graph below) are more likely to click on one of the top 5
suggestions in the search engine results pages (SERPS). To take
advantage of this and gain visitors to your website or customers to
your online store, your website needs to appear in one of the top
positions.
SEO is not only about search engines but good SEO practices
improve the user experience and usability of a website.
Need of SEO
Users trust search engines and having a presence in the top
positions for the keywords the user is searching, increases the
website’s trust.
SEO is good for the social promotion of your web site. People
who find your website by searching Google or Bing are more likely
to promote it on Facebook, Twitter, or other social media
channels.
SEO is important for the smooth running of a big web site. Web
sites with more than one author can benefit from SEO in a direct
and indirect way. Their direct benefit is an increase in organic
traffic and their indirect benefit is having a common
framework (checklists) to use before publishing content on the
site.
Search Engine Optimization Process
Technical SEO
The first stage in the SEO process is called technical SEO. As
the name implies, technical SEO has nothing to do with the actual
content of a website or with website promotion methods.
It has to do with settings you need to configure to make the job
of search engine crawlers easier. Usually, once you get your
technical SEO correct, you may not have to deal with it again.
On Page SEO
The second stage is On-Page SEO. On-Page SEO has to do
primarily with the content and other elements found on a page.
Unlike technical and off-page SEO, the main focus of on-page SEO
is to provide search engine crawlers enough signals so that they
can understand the meaning and context of your
content.
At this stage that you will deal with website structure, Seo
keywords,title optimizations, headings, internal links, image SEO,
structured data markup, and other techniques that can send the
right signals to search engines.
Off Page SEO
Third stage is Off-Page SEO.
Besides the changes, you can do to your website (on-site SEO) so
that it ranks higher in the SERPs, the other way to improve your
website’s ranking position is by using off-site SEO
techniques.
Improve User Experience Across Your Entire Site.
Optimize for Voice Search.
Design for Mobile First.
Focus on Topic Clusters Instead of Keywords.
Write Longer Content (Most of the Time)
Take Advantage of YouTube SEO.
Create a Diverse Back link Portfolio
SEO Techniques
SEO Techniques
Never, Ever Overlook Technical SEO
Target Local Searchers with Landing Pages and Listings
Measure SEO Performance
Steal Your Competitors Best Keywords
Link Out to Authority Sites
THANKS!
You can find me at:
eBiztrait Techno labs Pvt. Ltd :
929 West Broad Street,
Falls Church, VA 22046
Phone Number : 1.209.207.3979
Email Address: [email protected]
