Simon O’Rafferty

@sorafferty

make ecodesign happen

developing new LCA tools supporting national zero waste policy closed loop production of LED products sustainability network for designers responsible innovation meta-network government procurement & ecodesign interdisciplinarity in design education assessment of C2C and LCA in SME

h"p://www.edwardburtynsky.com/  

30,000 miles

h"p://www.spiegel.de/interna:onal/  

h"p://www.edwardburtynsky.com/  

80% of impact

what

approach to design that considers the materials, processes & practices of a company

why

it helps identify layers of waste & layers of value

how

ecodesign considers all life cycle impacts, adressing the biggest impacts and designs these out

lighter, stronger, smarter

light / right - weighting

closed loop / circular economy

optimise materials & resources

bio-based materials, biomaterials

de-materialise the supply chain

all well and good but..

environmental performance

design narratives of bio-based materials

OAT: shoes that bloom

Suzanne Lee: Bio-Couture

need for a new narrative?

perform as good but similar?

or perform better in right context & disrupt meaning of material?

100 European SME Develop sector specific LCA web tool

Free online open source LCA software Free online accredited training Free onsite expert mentoring Simplified LCA approach Quick to learn and use Sector and regional specific data Technology relevant indicators

Photovoltaic’s Smart textiles Industrial Machinery Bio-based plastics Sensors Printed circuit boards Semiconductors

2011

2012

2013

2014

2015

SME Specifications 100 SME’s Training

Public Tool Release

provide a streamlined LCA calculation to support ecodesign decisions provide a systematic and sound definition of environmental strategies identify the materials, processes and lifecycle stages with the highest environmental impact

use selected Key Performance Indicators (KEPI’s) to monitor the environmental performance, eco-labeling, EPD and PCR’s eco-benchmark and compare different product scenarios

provide popup information and guidance on designs, properties and characteristics about bio-based plastics Concentrate on four plastics Starch based plastics PLA: polylatic acids PHA: polyhydroxyalkanotes Bio PE: Bio-based plastic Polyethylene

Jude Sherry jude@edcw.org