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Partner Ecosystem Showcase
Geddes Munson
Dir, Customer Success Mixpanel @geddes
Shai Tamari
Head of PreSales Engineering, ClickTale
@smtamari
With ClickTale, Mixpanel and UserTesDng
Darrell Benatar
CEO UserTesDng
@darrellbenatar
Find Out What Your Customers Are Really Thinking
UserTesDng
Darrell Benatar
CEO UserTesDng
@darrellbenatar
Watch and listen to real people using your website or app
The UserTes(ng Pla.orm
+
Before running an A/B test
• Find your site’s biggest problems so you can take big-swing A/B tests
What to test with UserTes(ng
• First impressions (“Five Second Test”) • Common tasks • Sign-up or checkout • Search • Navigation • Your site vs. your competitor's site • Your site or app on mobile devices
Before running an A/B test
• Test your B version to catch any fundamental flaws
A:er running an A/B test
• Find out why one version outperformed the other version
11% conversion rate 22% conversion rate
Partner Ecosystem Showcase
Shai Tamari
Head of PreSales Engineering, ClickTale
@smtamari
With ClickTale, Mixpanel and UserTesDng
Over 100,000 Businesses Use ClickTale
About ClickTale
ClickTale Recordings
ClickTale Aggregated Reports
Why ClickTale and Op(mizely?
View Page Behavior
Create Hypothesis
Test new version/s with
OpDmizely
See which test one and Understand
Why
Implement Change
Enabling the Integra(on
The Integra(on in Ac(on
Case Study – 1800 Den(st
Case Study – 1800 Den(st
Case Study – 1800 Den(st
The Results – Mouse Movement
The Results – Scroll
The Results – Overall
“ClickTale gives us a great way to visualize what we should be tes<ng and then analyze the results of the tests we run.”
Elliot Kharkats, Analy(cs and Tes(ng Manager, 1-‐800-‐DENTIST
“Always explore before your refine.”
Jodi Ellis, Op(mizely
Conclusion
Partner Ecosystem Showcase
Geddes Munson
Dir, Customer Success Mixpanel @geddes
Mixpanel
MIXPANEL + OPTIMIZELY
01/ What is Mixpanel?
02/ Optimizely Integration
03/ Live Demo
MIXPANEL
1 - Track actions that represent meaningful user interaction with your web or mobile app
2 - Analyze those actions in a powerful, flexible and easy to use way
The most advanced analytics platform for mobile and web
3 - Take action on the analytics by building automated messaging
BEYOND SINGLE SEGMENTS AND CONVERSION RATES
Demo: Getting an Event Up, Multi property segmentation, Retention Analysis
OPTIMIZELY INTEGRATION
Automatically inserts Mixpanel JavaScript on your page to tag a user as being part of a specific variation.
DEMO
Enable Mixpanel integration for a simple A/B test in Optimizely & View Results in Mixpanel
Partner Ecosystem Showcase
Geddes Munson
Dir, Customer Success Mixpanel @geddes
Shai Tamari
Head of PreSales Engineering, ClickTale
@smtamari
With ClickTale, Mixpanel and UserTesDng
Darrell Benatar
CEO UserTesDng
@darrellbenatar