Upload
mslocock
View
334
Download
2
Embed Size (px)
DESCRIPTION
My slides from a talk I gave in July 2013 on optimising the Magento Checkout
Citation preview
Optimising the Magento Checkout
Why do some Checkouts Convert
Better
Why Optimise Magento Checkout
9063Source: Tom Robertshaw Feb 2013 Ecommerce Survey
£1,000,000
4%Source: IMRG 2012 Ecommerce Report
5%
£250,000
£2,265,750,000
2000
77.79%
76.45% 68.88%
2012
97.96%
11.60%25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%23.98%
97.96%
11.60%25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%23.98%
35.61%
11.60%25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%23.98%
Magento Ave: 29.69%Ave: 74.37%
Magento: 45.49%Before: 76.45%
Key Recommendations
Less (Steps) is not more
35.61%
11.60%25%
39.21%
35.52%
29.68%
23.42%
27.40%
45.49%23.98%
Average for OSC: 30.07%
Simple Steps
Source: Nicholas Ward / checkoutoptimisation.com
77.79%
76.45% 68.88%
Delivery Costs UpfrontSource: 20 Tips to Reduce Shopping Cart Abandonment by Bryan & Jeffery Eisenburg
Isolate the Checkout Source: Econsultancy's 2010 Checkout Optimisation Report
Login Step
+71%
Allow Guest Checkouts
Source: Econsultancy's Toluna Survey
Reduce Input Fields
Source: Nicholas Ward / checkoutoptimisation.com
Single Name FieldSource: Baymard Ecommerce Checkout Usability
&Econsultancy's 2010 Checkout Optimisation Report
Address Lookup
Offsite Payments
Mobile
46%
Isolates the Checkout
Reduced Steps
Reduced Input Fields
29
26
22
Default Shipping & Payment Methods
Static Block for Messaging
Remembers Data
SagePay
Mobile Friendly
Roadmap
● Improve Email / Login● Auto account recognition● Improve address lookup● Improve Visual Feedback (Errors & Success)● Support for eWay ● Social Sharing● Input Field Tips● Event Tracking in Google Analytics on Form Fields● Accept orders with problems on payment
Results
+29%
Thank You!www.gpmd.co.uk/checkout