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OpenCloud presentation at the IMS WebRTC Workshop, Adaptive Signaling Bridging the Network Divide. IMS World Forum in April 2014 in Barcelona
Citation preview
Bridging the Network
Divide
Mark Windle, Head of Marketing
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
2 © Copyright OpenCloud Ltd 2014
3
Signalling
Change is expensive & slow
Functionality
within elements
Interactions
between elements
+
The behaviour
of the network
Being more competitive means
finding more competitive ways to make changes
Adaptive Signalling
Solutions Open Solution Development
Change is less expensive
and faster
4
i Network Services
Voice, Messaging, Video, Data,
Consumer, Enterprise, M2M,
Roaming, Prepaid
Network Capabilities Charging, Authentication,
Home-Routing, mPayments
Network Information Subscriber Profile, Service
Provisioning, Location, Device,
Status
Adaptive
Signalling
Solutions
Service Interactions
Charging Offload
Prepay-enabled
Enterprise
Services
New Network
Capabilities
SMS Home
Routing
Fraud Prevention
Alternative
Roaming Provider
Outbound API
Exposure
OneAPI
3rd-Party
Development
Internal Network
Exposure
M2M
Enterprise
Services
Generic Service
innovation
Interworking &
Protocol
Conversion
EOL Workarounds
Harmonised
Service-Layer
HLR-HSS
Synchronisation
Internet
Connectivity
Social Network
Integration
WebRTC
Rhino: Solving Network Evolution Challenges
Signalling
Adaptive
Signalling
Adaptive Signalling White Paper
5 © Copyright OpenCloud Ltd 2014
www.opencloud.com/resources/whitepapers/
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
6 © Copyright OpenCloud Ltd 2014
Service Migration to IMS
7 © Copyright OpenCloud Ltd 2014
Existing Service
SCP
Legacy IMS
?
Service Migration to IMS – Duplicate?
8 © Copyright OpenCloud Ltd 2014
Existing Service
SCP AS
Legacy IMS
Duplicate
Duplicate Costs
Maintenance
Space/Power
Change Requests
EOL Issues
Maintenance
Change Requests
Replacement (eventually)
9 © Copyright OpenCloud Ltd 2014
Existing Service
SCP
Legacy
Service Migration to IMS – Re-use?
IM-SSF
Adaptive Signalling
IMS
10 © Copyright OpenCloud Ltd 2014
Existing Service
IMS
SCP AS
Service Migration to IMS – Re-use then Replace?
R-IM-SSF
Adaptive Signalling
Replace
Legacy
11 © Copyright OpenCloud Ltd 2014
Existing Service
SCP AS
Service Migration to IMS – Adaptive Signalling
Adaptive
Signalling
Interworking &
Protocol
Conversion
EOL
Workarounds
IM-SSF
R-IM-SSF
HLR-HSS
Synchronisation
Service
Interactions
Service Broker
SCIM
Charging
Offload
Prepay-enabled
Enterprise
Services
Entire Subscriber Base
One Service Portfolio
Eg. VoLTE
Legacy IMS
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
12 © Copyright OpenCloud Ltd 2014
13 © Copyright OpenCloud Ltd 2014
Adaptive Signalling for WebRTC
Adaptive
Signalling
Legacy IMS WebRTC
WebRTC Signalling
Gateway
14 © Copyright OpenCloud Ltd 2014
Adaptive Signalling for WebRTC
Adaptive
Signalling
Legacy IMS
WebRTC Signalling
Gateway(s)
? ?
WebRTC
Productised Solution Framework Carrier-grade – Virtualisable – Scalable – Software-based
Openly Extendable for
Other Protocols
Open Application Server Developer support
Documentation
Dev. Tools
Test Tools
Support
PLUS
Network Elements
Network Signalling
+ + +
Multiple Adaptive Signalling Applications
Competitive Change requires Open Products
Productised
Common Protocols
Telecom Application
Developers In-House
SI’s and Partners
3rd Party Community
15
Agenda
Introducing Adaptive Signalling
Adaptive Signalling for
– Service Migration to IMS
– WebRTC
Summary
16 © Copyright OpenCloud Ltd 2014
Consumer Choice – Change is Constant
17 © Copyright OpenCloud Ltd 2014
Ag
gre
ga
ted
users
Something for everyone
Commodity
Services / features
The “Core”
Revenue
Indiv
idua
ls
Differentiation
The “Long tail”
Market Share
Personalisation
Adaptive
Signalling
Enabling Competitive Service Innovation
18
Individuals
Multi-
Device Feature
Phone
Fixed
Phone
Laptop Tablet Smart
Phone
Smart TV Games
Console
Internet Others Multi-
Access
Legacy Circuit
Switched
Next-Gen IP Packet
Switched
Connected
Machines
Service
Interactions
Network
Capabilities
Outbound
API Exposure
Service
Innovation
Enablers
Exposed
Network
Assets
Internet
Connectivity &
Web Services
Open Service
Development
Service
Compositions
Legacy
Services
Next-Gen
Services
Extensible
“Off the shelf”
Services
3rd Party
Network Apps
3rd Party
External Apps
Social Groups
Multi-
Role
Families
Organisations
Converged Service Layer
Summary
It’s inevitable
It’s accelerating
It’s vital
19
Change
Open, adaptive signalling solutions
Change the network to make the network easier to change
Service Migration to IMS, WebRTC and more
simply more competitive
www.opencloud.com
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