© 100%Open 2010

Open Innovation Accelerator Sept 9th 2010

9/16/10 1

© 100%Open 2010

Innovating with partners by sharing the risks and the

rewards

9/16/10 2 Introducing Open Innovation

© 100%Open 2010 Start at the End

9/16/10 3

© 100%Open 2010

100%Open is dedicated to open innovation.

Our know-how helps you co-innovate

better, cheaper and faster.

9/16/10 4 Why we’re better

© 100%Open 2010 Open Innovation Blueprint

9/16/10 5

© 100%Open 2010 9/16/10 6 100% Open Our Network and Project Partners

3M, ARUP, Astrazeneca, Astrium Ltd, Aviva, BAA Ltd, BAE Systems, Barclays, BBC,

Boots, BP, British Council, BSkyB, BT Group, Bupa, Cadbury PLC, Cambridge

University, Cancer Research UK, Catapult Venture Managers, Cobalt Corporate

Finance LLP, Copland, Crown, Deloitte MCS Ltd, Diageo, Discovery Channel Europe, Dow Corning Ltd, Dresdner Kleinwort, EADS, EDF, ELLION Group, Glaxo

Smith Kline, Google, HP Labs, HSBC, IBM, Infineum, Intel, InterfaceFLOR, IPSO

Ventures, Johnson & Johnson, Kimberly-Clark, KPMG, lastminute.com, Lilly, Linde,

Littlewoods, Lloyds Banking Group, Logica, LSE, M&G Investments, Mars Europe,

MBDA Systems, McGraw Hill, McLaren, Microsoft, MITIE, MOD, MTI Partner, N M

Rothschild & Sons, NATS, News International, NHS, Nokia, Northgate, Oracle, Orange, Ordnance Survey, Oxfam, Oxford Technology, Pfizer, Philips, Procter & Gamble, PWC, Qalcom, Qinetiq, Reckitt Benckiser, RM Plc, Rothschild, Royal Bank

of Scotland Group, Royal Mail Group, Sabre Inc, Samsung Electronics, Seedcamp,

Seraphim Capital, Siemens, Solvay, SSL, Sun Microsystems, TBD Partners, Telegraph

Media Group, Tesco, Thomson Reuters, Travalex, Tube Lines, Unipart, Unilever,

Virgin, Virgin Atlantic, Vocalink, Vodaphone, Yahoo, Zag, Zurich

© 100%Open 2010 2 Models of Open Innovation Discover™ and Jam™

•  Starts with an innovation brief detailing a specific unmet need

•  Is a competitive innovation marketplace amongst customers, suppliers or users

•  The innovation process is mediated by a Trusted Agent

•  Innovations are extracted through a linear process

•  Tend to be internal routes to market (e.g. license deals)

Discover: •  Starts with finding collaboration partners,

often to explore a broad opportunity

•  Is a cooperative process , with customers, suppliers or users

•  The innovation process is facilitated through a Catalyst

•  Innovations are built using an iterative process

•  Tend to be external routes to market (e.g. joint ventures)

Jam:

September 16, 2010 7

© 100%Open 2010

1. Plan 2. Build 3. Engage 4. Catalyse 5. Grow

September 16, 2010 8 Programme Phases Jam & Discover

Strategic Planning

Needs Analysis

Community Building

Build Facilitated

Collaboration

Launch Discover

Competition

Filtering, Prioritisation

& Idea

Evaluation

Brand Jams

10-100

Initial Submissions

x500

Pitch &

Evaluation

x3 Collaborative Propositions Development

x10 Innovation

Airlocks

JV x1

License and/or

Acquisition x3

© 100%Open 2009 9/16/10 9 Virgin Atlantic VJam

Virgin Atlantic’s return on investment has been 10:1, better value than using a commercial third party for system development, and for more radical ideas.

© 100%Open 2010 9/16/10 10 Scan Orange – OSCR Project

© 100%Open 2010 9/16/10 11 Innovation is a U-Shaped Process

•  Find trusted new collaboration partners

•  Uncover unmet needs or spot new opportunities for innovation

•  Co-create compelling new ideas, products or services

•  Filter the ideas and prototype innovations

•  Build and motivate collaborative teams

•  Create investable propositions with evidenced business plans

•  Form new collaborative business arrangements

•  Obtain the resources and commitments necessary

•  Coordinate production, communications and launch

Explore Extract Exploit

© 100%Open 9/16/10 12 Share McLaren and NATS

McLaren’s predictive F1 software would allow air traffic controllers to predict how aircraft are likely to act at airports, overcoming costly and dangerous uncertainty.

© 100%Open 2010 9/16/10 13 From Discovery to Detection Cancer Research UK OVC

600 registered users, 160 listed ideas, 23 venture applications, 6 shortlisted candidates and 3 supported ventures generating a 25x ROI.

Do

•  Communicate with the outside world •  Embrace your critics •  Focus on 'who?' as well as the 'what?’ •  Suspend judgement •  Connect the dots – clients not cash

Don’t

•  Overestimate your own brilliance •  Confuse hierarchies and networks •  Mange risk down to zero •  Delay through analysis paralysis •  Support ideas in a vacuum

Lessons Learned

© 100%Open 2009

“More people pooling more resources in new ways is the

history of civilisation.” Howard Rheingold

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© 100%Open 2010

1 Alfred Place, London, WC1E 7EB Phone: +44 (0)20 7438 2658 Email: roland@100Open.com Web: www.100Open.com Twitter: @rolandharwood

Roland Harwood Co-Founder & Networks Partner

Thank you

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