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Prof. Martin CurleyVP Intel Labs, Director Intel Labs EuropeChair EU OISPG
@OI2Dublin2013#OI2Dublin
IntroducingOpen Innovation 2.0
Richard Bruton T.D.Minister for Jobs, Enterprise and Innovation Irish Government
Alexander von Gabain European Institute of Innovation & Technology
Elias CarayannisGeorge Washington University
Leif EdvinssonUniversity of Lund
Venkat Ramaswamy University of Michigan
Megan RichardsEuropean Commission
Alexander OsterwalderBiz Model Innovation
With video contributions from: Professor Stephen Hawking and European Commissioners Neelie Kroes, Máire Geoghegan-Quinn and Androulla Vassiliou.
Justin RattnerManaging Director Intel Labs VP & CTO Intel Corp
Sean Sherlock T.D.Minister of State for Research and InnovationIrish Government
Thierry van Landergem Bell Labs / Alcatel Lucent
Paul SteinRolls Royce
Peter Van ManenMcLaren
Naoise Ó Muirí Lord Mayor of Dublin
Sean O’DriscollGlen Dimplex
2 days - 300 delegates - 3 venues - 1 technology showcase - public engagement activities – better cities competition - innovation luminary awards dinner
Conference Chairs:
Bror SalmelinAdvisor DG ConnectEuropean Commission
Martin CurleyVP Intel Labs Europe Chair OISPG
…the Winds of Change“When the winds of change come, some people build walls, other build windmills”Brian and Sangeeta Mayne
Let’s go buildsome windmills!
OI2 Conference FocusWhat? • Sustainable Intelligent Living• Financial, Social & • Environmental Sustainability
How? • Open Innovation 2.0
Firm
Start-up
University
Firm
Nascent Start-up
User
Co-innovator
CreativeCommons
GovernmentEcosystemsupport
Europe 2020 Strategy
• Goal high levels of employment, productivity and social cohesion
• five ambitious objectives – on– employment– innovation– education – social inclusion and – climate/energy
Growth Goal
Sustainable
Inclusive
Smart
Innovation Matters75% of US GDP growth came from Technological Innovation sinceWorld War II
US Department of Commerce
“Innovation doesn’t just change our lives, it is how we make a living”
President Obama
Innovation Adoption Matters“Innovation is not innovators innovating, it is customers adopting”
Michael Schrage, MIT
80% of Innovation Value comes from the widespread adoption of Innovation with 20% of value coming from the production of Innovation (OECD)
From “Research to Retail”Knowledge is the crude oil of the 21st century
Commissioner Maire Geogeghan Quinn
Data is the new GoldCommissioner
Neelie Kroes
“Innovation is not a sausage machine, You don’t get it by a plan imposed by government and you can’t measure it just by counting patents or even just spend on R&D. It is all about creative interactions between science and business”.
George Osborne, UK Chancellor
Mass Collaboration
SustainabilityDigital
Transformations
Shared Value through Open
Innovation 2.0
Key Mega Trends
Digital Transformations
“Integrated electronics will make electronic techniques more generally available throughout all of society, performing many functions that presently are done inadequately by
other techniques or not done at all.” Gordon Moore
90nm300mm
130nm200mm
180nm200mm
250nm200mm
65nm300mm
45nm300mm
Feature Width
Wafer Size
32nm300mm
Relentless Pursuit of Moore’s Law Opens the Door to InnovationNumber of transistors on a chip doubles every ~2 years
…Moore’s law is colliding with many domains
Genomics Research
Medical Imaging
Financial Analysis
Weather Prediction
Oil Exploration
Design Simulation
Cloud Computing
Data Center Refresh
Point of Sale IP CamerasPower Lines IP PhonesIn-VehicleInfotainment
Home Storage
Sensors Net book
Security IPTV/IMS Military/AeroLearning Home AutoDigital Signage Portable Medical
Net top
Gaming Industrial PC PrintersMedical Transport Robotics FactoryAutomation
MID
Sustainability
The Changing Shape of Society
From Resource Based . . .
The Changing Shape of Society
To Knowledge Based
Resource Extraction and Growth
Source: Global Footprint Network
If consumption trends continue, we will need two Earths to support us.
There is no Planet B!
Jose Maria Figueres
Plan C
An Inconvenient Truth: Our Collective Challenge
If consumption trends continue, we will need two Earths to support us.
Source: UNEP International Resource Panel
Resource Decoupling
Source: “A Smarter Shade of Green,” ACEEE Report for the Technology CEO Council, 2008.
Automobiles
Passenger Airlines
Agriculture
Steel Manufacturing
Lighting
Computer Systems
40%
121%
132%
167%
339%
2,857,000%
1978 2008 Energy-efficiency Improvement
14.3 miles per gallon of gas
20.0 miles per gallon of gas
22.8 revenuepassenger
milesper gallon
50.4 revenuepassenger miles
per gallon
0.63 units ofoutput per unitof energy use
1.46 units ofoutput per unitof energy use
63 pounds of steel per MBtu
167 pounds of steel per MBtu
Incandescent light bulb— 13
lumens per watt
Compact flourescent bulb
—57 lumens per
watt1,400
instructionsper second per
watt
40,000,000Instructions per second per watt
Increasing Energy Efficiency ICT leading sector in energy efficient improvements : need to take advantage of this out-performance.
ResourceDecouplingOpportunity
MassCollaboration
Mass CollaborationEuropean Internet Foundation
The central
paradigm we propose is that of a
world driven by Mass Collaboration
Innovation moving out of the Lab
Centralized inward looking innovationClosed Innovation
Ecosystem centric, cross-organizational innovation Innovation Networks Ecosystems
Externally focused, collaborative innovation Open Innovation
40 Labs4000 R&D Professionals
>400 collaborators in Ecosystem
Intel Labs Europe NetworkHarnessing the collective value of Intel’s R&D investments in Europe
A vibrant Pan-European Ecosystem
Introducing
Open Innovation 2.0
)
)
OISPG Researching and Mapping the Landscape
Open Innovation 1.0
Source: Henry Chesbrough
Triple Helix Innovation
Source: Henry Etzkowicz
Innovation is changing faster than a speeding bullet!
Life ca. 600 Million Years Ago (Precambrian)
First Multi-Cell Organisms
Cambrian Explosion ~530 Million Years ago
Open Innovation 2.0: A new Milieu
Firm
Start-up
University
Firm
Nascent Start-up
User
Co-innovator
CreativeCommons
GovernmentEcosystemsupport
… Re-imagining the World at Light Speed
From the Obvious…
Knowledge
Educating
Shopping
Travelling
Sharing
Industries established over a Century re-architected in under a Decade
Communicating
Entertaining
to
to
to
to
to
to
to
ConstructionNew ServicesSmart Grid
… Re-imagining the World at Light Speed
… to the Not so Obvious
Agriculture The Way We Work
Hotels
Cars
Freelenace
GoogleHome
When the impossible…becomes possible
to
to
to
to
to
to
to
Snapshots of OI2Shared
Vision & Value
QuadrupleHelix
Innovation
ExponentialTechnologies
EcosystemManagement & Cultivation
AdoptionFocus
High Expectation
Entrepreneurship
NetworkEffects
UserDriven
Innovation
Co-Creation &InnovationPlatforms
BusinessModel
Innovation
Openness to Innovation &
Culture
21st CenturyIndustrial Research
SustainableIntelligent
Living
SimultaneousInnovation
IntersectionalInnovation
FullSpectrum
Innovation
Servitization
InnovationCapability
Management
Social Innovation
StructuralCapital
Innovation
Shared Value• Re-conceiving the intersection
between society and corporate performance
• Find Win – Win outcomes• Profit through solving Big problems
Intel Labs EuropeAdvance Intel by bringing the benefits of the ongoing digital
revolution to European economy & society by:
Advancing breakthrough research
Forming close partnerships with the European technology community
Quadruple Helix InnovationGovernment, Academia, Industry and Citizens collaborating together to drive structural changes far beyond the scope
of any one organization could achieve on it’s own
Government/Public
Academic
Industry
Citizen
Intel Sustainable & Connected Cities Institute
Institute Research Outputs• Novel user experiences• Understanding of future workloads• Future network architectures & protocols• Security & privacy insights• New opportunities in big data• Architectural requirements• New business models• A step on the way to creating more
environmentally friendly, sustainable cities
Open Innovation at Work!
The Testbed: London
Collaborative Open Innovation
The Concept: driving the computing continuumand innovating the city of the future
Sustainable Connected Cities Dublin
Dublin as an exemplar of Open Innovation 2.0
Open Innovation Business Models
Source: EU OISPG
Exponential Scaling and Growth
Creating Innovation PlatformsEngagement platforms“Assemblages of persons, interfaces, processes, and artifacts, purposefully designed to intensify engagements to co-create value”
from Prof V Ramaswami
Hi
Lo
Volu
me o
f In
novati
on
Eff
ort
sLa
st 1
0 y
ears
Core process
Process
Enabling
process
Business
model
Finance
Networking Product performance
Offering
Product system Service Channel
DeliveryBrand Customer
experience
Source: Doblin Analysis
Innovation EffortsInnovationValue
Servitization
• Shift from– From Products to Services– From Maximizing Consumption to
Optimizing Asset Utilization and Longevity
– From one time payment to annuities
• Platforms for Innovations
What it is? IT is the enabler
Innovation Systems
Funding the Innovation Portfolio
Measuring Innovation Value / Impact
Setting Strategy & Managing Innovation
Delivering / Scoping Innovation Capability
Source: Martin Curley Intel / Innovation Value Institute - NUIM
European Innovation Scorecard
Inputs,Intermediate & Outputs indicators
Innovation Capability Maturity Models
Systemic Innovation
Initial / Ad-hoc Innovation
Managed Innovation
Sporadic Innovation
Defined Innovation
1
2
3
4
5
Managing innovation Funding innovation Developing innovation capability
Assessing innovation value
Continuous realignment of
pipelineAmplified budget
Innovation excellence
Predictable, probable and
profitable
Explicit strategy Co-fundingInfrastructure
integratedProactive change
management
Management commitment
Formal budget allocation
Infrastructure established
Active change management
Tacit toleranceProject-based
allocationOccasional skunk
worksInformal
assessment
Ad - hoc
Source: Martin Curley Intel / Innovation Value Institute - NUIM
Business Model & Canvas
Source: Alex Osterwalder
Innovation Frameworks
ArchitecturalInnovation
DisruptiveInnovation
ModularInnovation
IncrementalInnovation
Source: Henderson and Clark
Choice to be Made
$139M
$1.13B
$8.32B
Disrupter or Disrupted?
The Rise of the User
• Observation and Surveying• Prototype Development• Testing (Usability, Feasibility, Market Testing• Piloting
• Interactive User Feed-back• Incremental User Innovation Ideas• User Idea Generation• User Community innovation• Services by Definition “Co-creation”
Consumers
Industry R&D Led User/User Community Led
User as “Research-Object” User as Innovator
Contributors Innovators
Source: IPTS; Jean Claude Burgelman, 2007
Customization
Customization
Experiences
Goods
Commodities
Services
Commoditization
Commoditization
Stage
Deliver
Make
Extract
The progression ofeconomic value
Sustainable Intelligent Living
Source: 2003 – James I. Cash, Jr.
Innovation Value Chain
Idea Generation Idea Implementation Idea Adoption
Hard? Harder Hardest
effortEuropeanFunding
Horizon 2020A potentialGamechanger
M Curley Copyright Intel © 2013
Open Innovation 2.0: A new Milieu
Firm
Start-up
University
Firm
Nascent Start-up
User
Co-innovator
CreativeCommons
GovernmentEcosystemsupport
Open Innovation 2.0: A new Milieu
Value
Efficiency
Quality ofLife
All innovating together - moves the value needle
Value
Efficiency
Quality ofLife
Ecosystem Examples - SmartBay
SmartOcean Innovation Cluster
Virtual Ecosystems Example
IVI Vision: Drive a structural change in the way public and private sector organisations manage IT for business value and innovation
Ente
rpri
se IT c
apabili
ty t
o
deliv
er
busi
ness
valu
e
Level of Firm / Industry Adoption
Dated processes/practices/
Standard processes/ practices
Best processes/practices
Emerging next processes/practices
High
High
IT V
alu
e C
ontr
ibuti
on
Low
High
Low
Dig
ital Jo
bs
Synergy and Exponential Technologies
Source: Goretex
Innovation: Ideas aren’t enough!Innovation =
Ideas X Execution X AdoptionStrategic Innovation = Vision (Ideas x Execution x Adoption)Strategic Innovation is innovation in the context of a vision!
Accelerating the Sustainable City Society
Part Inspired by Rifkin: The Third Industrial Revolution
Accelerating the Sustainable Society
Part Inspired by Rifkin: The Third Industrial Revolution
Create a virtuous circle: energy efficiency/self sufficiency, new services and jobs
Value Cyclevs
Value Chain
..but it takes courage too.
More Information
Opportunities multiplyas they are seized!
Dream, Dare, Do!