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Quick introduction presentation in the Aaltoes Insights Open Data event 6.2.2012
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Open DataRaw material for new business
Ville PeltolaInnovation DirectorCTO Office IBM Europe
Open public data movement is growing
Open - Machine Readable - Free
Open private data movement is just starting
What is the business case?
First, lets talk about beer
Malt and hops are the raw ingredients / material for beer
Crude oil is raw material for gasoline and plastics
Can we share raw materials?
Sure we can, but...
Some raw materials are never shared
Do companies share their raw materials and assets?
The ’most important asset’ in companies – is it shared?
Sharing of intellectual properties?
There isn’t really a culture of sharing in business
Lets talk about data
”Data is the new oil”- Clive Humby, ANA Senior marketer’s summit, 2006
”Data matures like wine,applications like fish”
- James Governor, Top 11 Best Data Quotes
Lets look at some examples and ideas
Example: Chicago’s snow portal
Idea: How about it Lassila & Tikanoja?!
Example: Road congestion data from cellular networks
Idea: Free samples of data
Idea: Different API levels
’Web of APIs’ – (Application Programming Interface)
“Not having an API today is like not having a Web Site in the ‘90s”
Now8559
Emerging tools and services for API management
Give me ’midata’
Midata fueling new startups
Your energy data
Your shopping data
Your banking data
...
Startup A
Startup B
Startup C
...
Data is a different kind of raw material –it’s value can grow when it is shared
Startups from open public dataPitch midata business ideas to companies
Something else innovative?!