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Increase Sales and improve profitability with Point of Sale Marketing Management Software from OnTrak Software
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Cutting-Edge Point-of-Sale
Marketing Management Software
www.OnTrakSoftware.com
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Improving Sales and Profitability with
Point-of-Sale (POS) Marketing Management
THE SOLUTION
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
Track, Measure & ManagePoint-of-Sale Marketing Campaigns:
Signs Displays SamplesMenus
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The POS Process
Pain Points
Suppliers‘Customers’ Sales
POS• Graphics• Print Shop• Permanent• Samples
Management
BOS *
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
* Back Office System
1. Lost control of POS Marketing expenses Manual process – Errors and reworks – Limited controls or accountability
2. Marketing recovery dollars are being left at the suppliers No easy way to quickly and accurately report back to suppliers
3. Lack information for making better POS business decisions Unable to track, measure and manage their POS marketing process and ROI
The POS Marketing Process
1 3 2
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The POS Process
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
How OnTrak Adds Value
MEASURE(Analysis)
• POS Costs vs. Sales
• Optimal Spend by Brand, Customer, Rep.
• Impact of the Message
MANAGE(Reporting)
• Supplier Relationships
• Bill-back Recovery
• Profitability & ROI
Suppliers‘Customers’ Sales
POS• Graphics• Print Shop• Permanent• Samples
Management
BOS *
TRACK(Order Entry)
• Customer Relationships
• Configure, Produce, Place
• Inventory & Asset Mgmt.
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Do you know exactly how much you’re spending on ‘POS’?
Are you managing your budgets and controlling expenses?
Did you spend too much with one customer and not enough with another?
How much of a sales increase did you get from your ‘POS’ investment?
Do you know where your POS is going – By customer, brand, rep?
What attributes of POS marketing have the most influence on your sales?
Did you get a good ROI on your ‘POS’ marketing campaigns?
Do you see a way to save money on POS, yet generate more sales?
Did you achieve the maximum bill-back recovery from your suppliers?
Do you have the data for POS Process improvement?
OnTrak ProvidesAnswers To These Questions
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
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Improve the Sales Impact and Profitability of ‘POS’
Detailed Analysis and Reporting
Provide accurate information to help improve business results
Automated Print Shop Management Single point of control for the entire POS process – Get to market faster
Consistent Cost Management
Lower ordering and production costs – Increase supplier recovery
Secure Inventory Control
Track and control permanent POS and sample inventories
OnTrak’s Features & Benefits
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
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Automate menu creation and recover supplier bill-backs
Manage the custom POS signage process
Manage samples, tastings and supplier bill-back recovery
Central inventory control for permanent signs and displays
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
OnTrak’s Products
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Custom & Temporary Printed Signs
Manage and control the entire POS process
Order > Track > Manage > Report
Measure sales results vs. POS investment
Improve supplier bill-back recovery
Convert Your Sign Shop Into a Profit Center
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
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Permanent Signs & Displays
Central inventory control and asset management
Order, pick and place permanent signage
Routine scheduled maintenance
Competitive analysis
Securely Manage and Control Permanent POS Inventory
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
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SampleTrak™
Beverage Samples & Tastings
Record and report on beverage samples and tastings
What was sampled, where and to whom, with comments Correlate this information to sales results
Track and recover 100% of supplier bill-backs
Uncork the True Potential of Beverage Samples and Tastings
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
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MenuTrak™
Custom Beverage Menus & Signs
Automate the configuration, approval and production of menus and signage
Eliminate errors and reduce time-to-market
Track & recover 100% of supplier bill-backs
Transform Graphics & Print Departments From Cost Centers To Profit Centers
TRACK, MEASURE & MANAGE - Point-of-Sale Marketing Campaigns
