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Online PR
Inform. Educate. Inspire.
Welcome
• Introductions• What is online PR?• Why does it matter in 2011?• How has the communications landscape
changed?• What does it all mean?
So, what is online PR?
In PR, we’ll always:
• Engage in two way communication• Believe that building relationships is key • Be the guardians of our company’s reputation
Principles of PR remain whether online or offline
The two C’s
Active & engaged participants talking & sharing
9 million Australians use social networking
4 in 5 online Australians sent or shared a photo in the past year
1 in 4 online Australians read tweets
Why does it matter?
Source: Nielsen
Email & IM beginning to tail off
Source: Comscore
I’ll Facebook you
Source: Social Media News
The business case
9 in 10 Australian internet users look to fellow internet users for opinions and information about products,services and brands
Source: Nielsen
Innovator
Financial returns
Widely admired leadership
Good corporate citizen
Communicates frequently and honestly
Prices fairly and competitively
Treats employees well
Company I can trust
High quality products or services
Transparent and honest business practices
30%
31%
33%
46%
51%
55%
57%
60%
63%
64%
The business case
Globally quality tops the list of reputation
attributes; in Australia
transparency and honesty
most important
65% 2.
69% 1.
65% 3.
63% 4.
55% 5.
55% 5.
51% 7.
39% 9.
39% 9 .
46% 8.
Global ranking
Source: Edelman Trust Barometer
Top 2 Box, Very/Extremely Important
LESSimportant to Aussies
MOREimportant to Aussies
Journalism has gone social
Plus, rise of citizen journalism
Read all about it
We are news gatherers and sharers
Communities
Share and support
Communities
Critique and share
Mobilise and publicise
Mobilise and pressurise
Disseminate information quickly
More places, more information sources, more networks, more
conversations…
WHAT DOES THIS MEAN?
Macro to micro comms
It’s all about ME!!
The press release is DEAD!*
* No it’s not but it is changing
Open & Honest
How can we help you?
Content is KING
Storytellers
Don’t be scared….Listen
EngageRespond
Inform. Educate. Inspire.
www.lincintegrated.com/ignite