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Social media refers to websites that allow anyone to create, share and interact with a wide range of content. With more than 200+ major active social networking sites out there it can be hard to know what works best for you and your customer. This workshop provided participants with guidance to navigate through the social media maze and focused on the following topics and key tools: - benefits to using social media as a marketing tool - top 10 smart uses for social media - overview of key social media tools e.g. Facebook, YouTube, Blogs, LinkedIn. - setting a budget for social media - your social media voice This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au This workshop was presented by Threesides Marketing www.threesides.com.au
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Capital Region
Online Marketing: Marketing
with Social Media
Presented by Threesides Marketing
Housekeeping
Our Mission To provide energised leadership, share
innovative solutions, broker positive
relationships and deliver valued projects to
the region.
Regional Priorities • Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably
Key Initiatives • South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You • Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
www.rdasi.org.au
www.threesides.com.au
www.Facebook.com/threesides
www.Twitter.com/threesides
www.slideshare.net/threesides
We help these businesses with their online marketing:
Old Bus Depot Markets National Parks NSW
Retail 360 Yass Valey Council - Tourism
Sportsmans Warehouse DDCS family Lawyers
Capital Region Farmers Market Trev’s café Dickson
(and more…)
Learning outcomes
1. Understand the need for social media in your
business
2. Learn how to set goals and objectives for your
social media plan
3. Identify the best uses of social media tools for
business e.g. Facebook, Twitter, YouTube,
LinkedIn.
What can we achieve today?
Inspire
Direct
Inform
Your Name, your business and when
was the last time you used social media for business purposes? (hours ago, days, weeks,
never?)
65 % Aussie
Internet users who
have gone social
7 hrs & 30
mins + each
week
‘invested’ Source: Nielsen April2012
Why social media?
Easy to update
Large connected population using it
Good way to start a conversation
Tell a better story with photos and video
Shows your business is alive
Promotes sales and specials direct to your followers
Helps with Search Engine rankings
Cheap to run
When are we doing ‘it’
How often are we doing ‘it’
Social vs
Traditional
Who are we doing ‘it’ with? (avg. friends)
227
Businesses with social media presence
How often do you update your social media sites?
It’s still about people (right?)
Online marketing Activities
Website
Exposure / Listings /
Directories
Back Links / connections
Search Engines
SEO/SEM
Conversion / Sales
Direct marketing /
Resources / People
Social Media
10 Smart Uses
for Social
Media
#1 News, updates and information
#2 Competitions
#3 Offers and sales promotions
#4 Go behind the scenes – be human
#5 Event information
#6 Research
#7 Advertising
#8 Customer service and feedback
#9 Product Development
#10
Be open 24/7
Which social
media site
works best?
Business vs.
Personal
profiles
Which runs which?
Facebook: Personal account to run a
business page
Youtube: Google account
Twitter: Email address
Linkedin: Personal account to run a
personal profile or business page
Spending $$ in
social media
Where to spend $$ in Social media
• Ads / Promoted posts
• Competitions
• Custom Pages / Third Party app costs
• Planning and Training
• Community Management
• Developing content – photo / video
• Website integration
• Reporting tools and analysis
Marketing your social presence
Links on your website
Onsite info in your business
Email to your email list
Get friends and family to join
Paid advertising (eg.Likes on facebook)
Engage with other businesses
Your social
media voice
Developing our ‘social media’ voice
1. Talk like a person – not a brochure
2. Sound like your business and yourself
3. Add value to the discussion
4. Work out when you need to respond and when you
don’t
5. Sign off personally when
multiple people are posting
‘Social media’ voice tips
Use first names
– ‘Thanks for your question Laura…’ Speak in the first person
– ‘I / We have looked into this for you…’) Be courteous and friendly
– Hi Steve, thanks for the note… Thank and acknowledge people for sharing the message or for compliments
Things to avoid
Selling and shameless promotion
Negativity
Slow responses / No responses
Asking questions without replying
Over posting
Talking about yourself all the time
Fake answers
Arguments
Not setting a time budget for
yourself
Next steps:
1. Establish which platforms are right for
your business
2. See what your competitors are doing
3. Develop good ideas for content and
promotions
4. Set your time and $ budget
5. Write down your marketing ideas
6. Get started!
Workshops and Consultations
Workshops
Series of 17 workshop topics over the next 12 months
Free sessions – subsidised by federal government – in
Queanbeyan and across the region
Digital Consultations
4 hour digital business consultations
Develop and digital business plan
Identify 3 get started now actions
Help you start in the right digital direction
Workshop feedback
https://forms.communications.gov.au/
enterprisegroupfeedback
Verification word: summer
Stay in touch
Website:
www.crde.com.au
Call the office:
62970933
Stay on our email list
Tell a friend!
