Embed Size (px)
Citation preview
Online Advertising For Local Businesses
Online Impact
6/5/09
Agenda
Types of online advertising
Demographics
Fundamentals
How to’s
Poll
Who is currently advertising online?
Which sites are you advertising on?
Are you advertising to drive sales or promote a brand?
Why Advertise Online?
Cost effective Target Search Reach Measure Act now
Demographics
Facebook: Adults 18+ United States – 56,800,580 Within 25 miles of Springfield – 80,760
Comparison: The Reminder circulation – 50,725
Types Of Online Advertising
Contextual
Ex. Google
Display
Ex. MassLive
Types Of Online Adv. Cont.
Types Of Online Adv. Cont.
Measurement
Impression (view)
Click (click-through)
Click-Through Rate
Links
Destination URL
Display URL
Bidding
Pay Per Click (PPC)
Pay Per Thousand Impressions (PPM)
Google Maps
Millions search every day
Free
Update listing at anytime
Manage multiple locations from one account
Google Maps cont.
1. Create a Google account
2. Search for your listing(s)
3. Claim
4. Make edits
5. Verify ownership
Google Maps cont.
Google Maps cont.
Google Maps cont.
Google Maps cont.
Google Maps cont.
Google Maps Example
Google Maps Example Cont.
Google AdWords
Most popular search engine
200+ million search queries per day
Google Network
Google AdWords Cont.
Google AdWords Cont.
Facebook Cont.
1. Design your ad
2. Set targeting
3. Select campaign
4. Set bidding
Facebook Cont.
How To: Facebook.com
Facebook Cont.
Conclusion
Old ways of doing business/client reluctance means adv. culture won’t change overnight
Instant measurements
Change media plan immediately
Questions?
Slides are available on Facebook and LinkedIn: companies.to/garveycommunication
Contact Info.
Mary Fallon
(413) 736-2245
LinkedIn.com/in/marykfallon
profile.to/marykfallon
![Why Businesses Use Pay-Per-Click [PPC] Advertising](https://img.dokumen.tips/doc/110x75/554f0e8cb4c90580698b5583/why-businesses-use-pay-per-click-ppc-advertising.jpg)
