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Presentation for Online Information 2007, London
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06/Dec/2007 Online Information 2007 1
Supporting your libraryusers: OPAC 2.0
lipstick, cowbells and serendipity
Dave Pattern, Library Systems ManagerUniversity of Huddersfield
[email protected]://slideshare.net/daveyp
06/Dec/2007 Online Information 2007 2
Contents• does your OPAC suck?• OPAC survey findings• experiences at Huddersfield• other libraries• OPAC 2.0• further OPAC survey findings
Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
http://creativecommons.org/licenses/by-nc-sa/3.0/
06/Dec/2007 Online Information 2007 3
Does Your OPAC “Suck”?
06/Dec/2007 Online Information 2007 4
“More Cowbell” …huh?
“Used to express that something is deeply lacking oomph... to express that something
is far from perfect, needs repair, fixing, rectifying.” (everything2.com)
06/Dec/2007 Online Information 2007 5
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OPAC Survey (2007)• On a scale of 1 to 10 (where 1 is
extremely unhappy and 10 is extremely happy), how happy are you with your OPAC?
5.1
06/Dec/2007 Online Information 2007 8
OPAC Survey (2007)
• One criticism of OPACs is that they rarely have cutting edge features that our users expect from a modern web site.
On a scale of 1 to 10, how well do you think your OPAC meets the needs and expectations of your users?
4.5
06/Dec/2007 Online Information 2007 9
OPAC Survey (2007)• On a scale of 1 to 10, how easy do you
think one of your average users finds your OPAC is to use?
4.6• On a scale of 1 to 10, how important do
you think it is that an OPAC is easy & intuitive to use?
9.2
06/Dec/2007 Online Information 2007 10
Experiences at Huddersfield
• definitely not OPAC 2.0• enhancements to the existing OPAC
– user suggestions from surveys– “2.0” inspired features– borrowing good ideas from other web sites – new features launched with no/low publicity– “perpetual beta”
• required staff buy-in and a willingness to experiment and take risks
06/Dec/2007 Online Information 2007 11
Spell Checker
• we monitored keyword searches over a six month period and discovered approx 23% of searches gave zero results– most OPACs present the user with a
“dead end” page– a good search engine should still give
the user options on a failed search (“did you mean?”)
06/Dec/2007 Online Information 2007 12
Spell Checker
06/Dec/2007 Online Information 2007 13
Keyword Suggestions
• failed keyword searches are cross referenced with www.answers.com to provide new search suggestions
06/Dec/2007 Online Information 2007 14
Keyword Suggestions
06/Dec/2007 Online Information 2007 15
Borrowing Suggestions
• we had details of over 2,000,000 CKOs spanning 10 years stored in the library management system and gathering virtual dust
• Web 2.0 – “Data is the Next Intel Inside1”• historic circulation data can be mined2 to
uncover the hidden trends and links between potentially disparate library items
06/Dec/2007 Online Information 2007 16
Borrowing Suggestions
06/Dec/2007 Online Information 2007 17
Ratings and Comments
06/Dec/2007 Online Information 2007 18
Other Editions
• uses FRBR-y web services provided by OCLC and LibraryThing to locate other editions and related works within local holdings– OCLC’s xISBN1
– LibraryThing’s thingISBN2
06/Dec/2007 Online Information 2007 19
Other Editions
06/Dec/2007 Online Information 2007 20
Email Alerts
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RSS feeds
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06/Dec/2007 Online Information 2007 27
“If you build it, will they come?”
0
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-06
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Jul-0
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also borrowed other editions serendipity did you mean
06/Dec/2007 Online Information 2007 28
Increase in Usage"Did You Mean" - 2006/07 Compared
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May June July
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06/Dec/2007 Online Information 2007 29
Increase in Usage"People Who Borrowed This..." - 2006/07 Compared
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May June July
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06/Dec/2007 Online Information 2007 30
Lipstick on the Pig
“We need to focus more energy on important, systemic changes rather than cosmetic ones. If your system is more difficult to search and less effective than Amazon.com, then you have work to do.
After all, you can put lipstick on a pig, but it's still very much a pig.”
(Roy Tennant, Library Journal, 2005)
06/Dec/2007 Online Information 2007 31
Problems ...Challenges!• there was no formal process for discussing
and agreeing new OPAC features– so we organised a web/library 2.0 afternoon for staff
• some initial scepticism from staff– would users think borrowing suggestions were formal
recommendations from the library?– aren’t borrowing suggestions just for selling books?– how relevant will the suggestions be?
• would sudden changes confuse users?
06/Dec/2007 Online Information 2007 32
Solutions
• encourage suggestions from staff• include users in decision making
process• encourage play and experimentation• don’t be afraid to make mistakes!• look widely for ideas• “build crappy prototypes fast”• monitor usage
– if usage is poor then remove it
06/Dec/2007 Online Information 2007 33
Searching for books by colour
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Search visualisations
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Search visualisations
06/Dec/2007 Online Information 2007 36
CKO visualisations
06/Dec/2007 Online Information 2007 37
Other Libraries
• Ann Arbor District Library• North Carolina State University
(Endeca)• LibraryThing for Libraries• Open Source OPACs
06/Dec/2007 Online Information 2007 38
Ann Arbor District Library
• early adopter of “2.0” (John Blyberg)• OPAC deeply embedded in Library
portal• virtual catalogue cards (with graffiti!)• user tagging, ratings, and reviews• borrowing suggestions• RSS feeds• http://www.aadl.org/catalog/
06/Dec/2007 Online Information 2007 39
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06/Dec/2007 Online Information 2007 41
North Carolina State University
• facetted browsing• http://www.lib.ncsu.edu/catalog/• http://endeca.com
06/Dec/2007 Online Information 2007 42
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LibraryThing for Libraries
• integrates LibraryThing data into the OPAC– tags– borrowing suggestions– other editions
• www.librarything.com/forlibraries/
06/Dec/2007 Online Information 2007 44
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Open Source OPACs
• Scriblio (formerly WPOpac)– uses WordPress (blogging software)
• VuFind– uses PHP & MySQL
• Lucene & Solr– Project Backlight (Univ. of Virginia)– FacBackOPAC– Huddersfield (blog post)
06/Dec/2007 Online Information 2007 47
06/Dec/2007 Online Information 2007 48
OPAC 2.0
• “The best way to predict the future is to invent it.”
(Alan Kay, computer scientist and former Xerox PARC researcher)
• “The future is here. It's just not widely distributed yet.”
(William Gibson, science fiction authorand creator of the word “cyberspace”)
06/Dec/2007 Online Information 2007 49
OPAC 2.0
• shopping list of features:– spell checking (“did you mean?”)– relevancy ranking, search refining, and facets– manual recommendations (“best bets”)– automated suggestions (based on both global
and user-specific data)– user participation (“read-write OPAC”)– foster communities of interest
06/Dec/2007 Online Information 2007 50
OPAC 2.0
• shopping list of features:– improve serendipity– expose hidden links between items– APIs and Web Services to expose data– promote unintended uses– user personalisation– embed external data (e.g. Wikipedia,
LibraryThing)– RSS feeds and OpenSearch
06/Dec/2007 Online Information 2007 51
Quick OPAC Survey – Features
• Please rate how important you feel the following features are to your users in a modern OPAC.– embedding the OPAC in external sites (e.g. portals) 8.7– “did you mean” spelling suggestions 8.6– enriched content (book covers, ToCs, etc) 8.4– RSS feeds (e.g. new books, searches, etc) 7.8– facetted browsing (e.g. like NCSU Library) 7.4– “people who borrowed this” suggestions 6.5– user tagging of items (i.e. folksonomy) 6.1– user added comments and reviews 6.0– personalised suggestions (e.g. like Amazon) 5.9– user added ratings for items 5.7
06/Dec/2007 Online Information 2007 52
Implementation of Features
0
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9)
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already got getting soon importance
06/Dec/2007 Online Information 2007 53
Features – Future Trends?Rate of I ncrease of Feature I mplementation
72%
130%
28%
137%
311%279%
189%167%
500%
122%
0%
100%
200%
300%
400%
500%
600%
% i
ncr
ea
se
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% increase in "getting soon" compared to "already got" importance
06/Dec/2007 Online Information 2007 54
Importance (getting soon)Feature I mportance
8.7 8.6 8.4
7.87.4
6.56.1 6.1 6.0
5.7
9.18.8 8.8
8.48.9
7.8 8.0
7.4
8.7
7.0
4
5
6
7
8
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10
4
5
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imp
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)
importance (all) importance (already got) importance (getting soon)
06/Dec/2007 Online Information 2007 55
Technology Adoption Lifecycle
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Technology Adoption - Now
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Technology Adoption – Q1 08?
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Importance – UK respondents
8.6
8.17.8
7.2
6.5
5.95.7
5.45.8
5.3
8.7 8.88.6
7.97.7
6.7
6.2 6.26.0 5.9
4
5
6
7
8
9
10
stealt
h OPAC
did yo
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RSS feed
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face
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gs4
5
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8
9
10
imp
ort
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ce
(o
ut
of
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)
UK respondents non-UK respondents
06/Dec/2007 Online Information 2007 59
Thank you!