Omroepbrabant televisie 2.0

Televisie 2.0!Follow the consumer!

OmroepBrabant

Vincent Everts+31647180864

dinsdag 15 juni 2010


Who isVincent Everts?


InterimIC innovation accelerationInnovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Social Media

2.0


• Mijn Tools


Videoblogger

Talk to Me!


• kassa




Make your own company TV Channel


find, collect, publish

www.yubby.comdinsdag 15 juni 2010

time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindleexplained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-8




























































Web1.0


7



TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6% 4%

TV RadioInternet NewspapersMagazines


Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

Text


Time & advertisement

Time online: 1,5 h pp/dayOnline adds €500M/yrAdds € 0,07 pp/h

TV 3 hours/day/userAdvertisement €200M public + €600 commercialadvertisment/hour TV watching € 0,06

NewsPapers 20 min/day€750M adv revenueAdds € 2,00 pp/h

Magazines18 m/dayAdvertisement €700Reclame inkomsten: € 2,50 pp/ph



• $20 miljard sales• 1 Billion searches/day• Money from Adwords• Almost nothing from

Youtube, Google earth/map, gmail, apps etc


Google adwords

•Easy to set-up•Easy to budget•Price per keyword

Also onYouTube






Online bestedingen

2009: 7 miljard euro

2008: 5,5 miljard euro

+30%

bron: thuiswinkel.org


ProductinformatieSocial toolsdinsdag 15 juni 2010

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


LondonCalling.mobidinsdag 15 juni 2010





Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle



37


38


39


http://www.sanomadigital.nl/en-web-Nieuws-iPad_apps.php




Negroponte

40


News




beta



• Weblogs• Flickr• Wiki’s• RSS• RSS readers• Del.icio.us• Youtube• Facebooks

WEB 2.0


Who talks


Blogs demografie

Bron: Technorati 2008dinsdag 15 juni 2010



Free


Professional


7 guidelines

1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print


RSSdinsdag 15 juni 2010

RSS Readers


http://www.google.nl/ig?hl=nl&source=iglk

http://www.google.nl/ig?hl=nl&source=iglk



Communication 2.0




80


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


Twittering during TV

High peaks = broadcast

Low peaks =rerun


Track viewers interest







Why callvia computer?


It’spersonal!








Web 2.0 Trend:Co-Creation



49


Social Networking




Impact of internet on TV!


The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV


1,2 Mio1,5 Mio

BOOM"Platte" TV


Penetration of HD recorders (estimated)


HDTV & PVR’s in US

# PVR’s % PVR’s

2009 35,6M 33%

2014 52,3M 44%source: MAGNA

33% has HDTV & PVRdinsdag 15 juni 2010

http://magnainsights.com/

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Next: Internet TV’s



Video Everywhere


3515-02-07 ROOS - Regionale TV in 2010 35dinsdag 15 juni 2010

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE



0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of u

niqu

e vi

sito

rs

april 2005first video

july 2006Daily more then100 millionwatched videosand 65.000 added

march 2007Viacom sues YouTubefor $1 miljard

october 2006Google buysYouTube for$1,65 billion

now:13 hour of video added every minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


YouTube uploadsper minuut

0

5

10

15

20

2007 I 2007 II 2008 I 2008 II 2009 I 2009 II


Geschat verlies 2009

$894 per minuut$470 miljoen totaal

bron: Zoomz


http://www.zoomz.nl/archief/youtube-20-uur-video-en-894-verlies-per-minuut/

http://www.zoomz.nl/archief/youtube-20-uur-video-en-894-verlies-per-minuut/

Total U.S. Online video market

Bijna verdubbeling van het aantal videos per kijker







TV can survive next toPVR & internet

But doesn’treceive undivided

attention...dinsdag 15 juni 2010

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


YouTubeMSN.com

Zideo.nlUitzending Gemist

123Video.nlvideo.google.nl

zoomin.tvNuvideo.nl

VK.tvZie.nl

0 20 40 60 80

4,8

6,9

7,5

7,6

8,7

10,1

10,6

12,6

13,8

78,6

Bereik %

0 4500000 9000000

623.000

773.000

962.000

981.000

1.100.000

1.300.000

1.300.000

1.600.000

1.700.000

8.800.000

Bezoek

NL videomarkt

bron: Emerce 11/2009


TV op internet in NL

GTST 191,869

Wie is de Mol 156,500

X Factor 127,933

Totaal 2.761.000

bron: SKO


http://www.kijkonderzoek.nl/component/Itemid,47/option,com_kijkcijfers/file,mq-0-p

http://www.kijkonderzoek.nl/component/Itemid,47/option,com_kijkcijfers/file,mq-0-p




2,3m unieke bezoekers3,8m live streams5,3m on demand video’s

Bron: NOS Sitestat februari



Watch it anywhereSamenvatting

Hele uitzending

Widgets

ClipsUpdates


Twitter +Blogging+Facebook +Video+IM

= Unified communication


Social Media

2.0


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

+31647180864

Vincent Everts


http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com

mailto:[email protected]




Technology

Omroepbrabant televisie 2.0