Quality Function Development

• Dave Swaddling

AeroLite- Performance Bottle

Ideal for keeping hot things hot cold things cold,

four times longer.

Composed of Two Materials

1. Makroblend UT 408 (Structure) Source: Bayer

2. Silica Aerogel (Insulation)

AeroLite ThermoMug Features• A body made of durable polycarbonate polymer

– Perfect for coffee, ice cream, juice, soup, soda, and water.

• Dishwasher and Microwave Safe

• Aerogel Insulation

• Comfortable ridged grip with thumb hold– Tapered Base for Car Cup Holders

• A straw pressure valve for fluid release

• The bottom part snugly fits in a cup holder.

• The bottle is horizontally secure. – The octagonal cap prevents rolling.

Aerogel - The world’s lightest solid

• Composed of silica dioxide (glass) & 50- 99% air.• Has up to 3000 m^2 of surface area• World famous for lowest density and thermal insulation.

Material Sourcing

• Aerogel production will be outsourced to Aspen Aerogels.

• Bayer will injection mold MakroBlend UT 408 bottle frame.

• Bayer will also assemble the aerogel and polymer components into the finished product.

Supply Chain

Injection Molded10 Components

Bayer

MakroBlendUT 408

Ship to BayerFor Assembly

Aspen Aerogels

Aerogels

Materials

Bayer

Assembly

FedEx

Logistics

Production

$10 Marginal Cost Per Bottle• Two aerogel components (Aspen Aerogels)

– $3 cost producing each bottle’s aerogel

• Ten Makroblend Components (Bayer)– $2 cost producing each bottle’s polymer body

• Assembly (Bayer)– $2 cost per bottle at Bayer

• Logistics- (FedEx)– $1 cost per bottle

Production Budget

• Suggested Retail Value: $25

• Price for Buyers: $15– 60 Price Point

• Marginal Cost per bottle: $10– Marginal Revenue = $5

Cold Preservation Performance

0

10

20

30

40

50

60

70

80

0 Mins15 mins30 mins45 mins1.5 hrs3 hrs5 hrs7 hrs

8 hours10 hrs

Time Elapsed

Degrees Fahrenheit

Aerogel ThermoMug

Plastic Container

Ceramic Coffee Mug

Heat Preservation Performance

0

20

40

60

80

100

120

140

160

180

0 Mins15 mins30 mins45 mins1.5 hrs3 hrs5 hrs7 hrs

8 hours10 hrs

Time Elapsed

Degrees Fahrenheit

Aerogel ThermoMug

Plastic Container

Ceramic Coffee Mug

SWOT

VRIO