Oe rs charleston mbjs

Open College TextbooksCreated by Experts. Enhanced by Users. Free to All.

College Publishing in U.S.

• 19.1M students in 2010

• Average textbook spend $850/student (GAO 2007)

• So,….U.S. industry size approx. $16b

• Used books - 40% share but growing (rental, etc.)

• So,….New books (the publishers) $10b annually

Oligopoly

• Cengage – 30% market share (Private)– Southwestern, Brooks-Cole, CourseTechnology, HM, etc.

• Pearson – 27%– Prentice Hall, Addison Wesley, Allyn & Bacon, BenjaminCummings, etc.

• McGraw-Hill – 20%– Irwin, WC Brown, etc.

• Others (Wiley, BFW, Jones & Bartlett)

• Last major launch: Course Technology→ 1987

BUT……

Source: “With Their Whole Lives Ahead of Them” by Jean Johnson, Jon Rochkind. Amber N. Ott & Samantha DuPontPrepared with support from the Bill & Melinda Gates Foundation

Authors Publishers

Faculty Students

NOBODY IS HAPPY

SO……

Open Education Repositories

• Source of funding usually Foundation money – (Hewlett, Sloan, Carnegie, others)

• $80M+ over last 10 years

• MIT Open Courseware, Merlot, Connexions, Curriki, Carnegie OLI, etc. all major players

• Wikitexts, Wikibooks, etc.

• Is movement gaining traction? Answer is YES

Strengths of OER

• Access is equal worldwide (the web)

• Community can create and evaluate resources “openly”

• I can improve yours/you improve mine

• Affordability (free)

• Builds on open source momentum.

Weaknesses of OER

• Course Use/Adoptability not scalable (yet)

• Often is Syllabi and learning objects – not enough core material for curriculum development

• Funding dries up…oops (sustainability?)

• Limited author pool – no comp.

• Can get the knock for low quality

AND……

Authors Faculty Students FWK

B&N

Follett

Apple

Amazon

Chegg

Half.com

BookRenter

eBay

Pearson, Cengage, McGraw-Hill

Flat World Knowledge

CourseSmart

CafeScribe$

$$

$

$

$ $ $

$

$

“Publisher 2.0”

Great Authors/ Textbooks

Transfer Control of Content

The Flat World Knowledge Model

Top Authors

ProvideCompelling

Choices

Alternate Formats Efficient Study Aids

Free Open

Audio Study Guides

Practice Quizzes

Digital Flashcards

Soft Cover Print

Audio

Print it Yourself

Kindle/iPad/Sony/etc.

Professionally Developed

Fully Supported

Open License(BY-NC-SA)

Open Platform

Great Authors/ Textbooks

Transfer Control of Content

The Flat World Knowledge Model

Top Authors

ProvideCompelling

Choices

Alternate Formats Efficient Study Aids

Free Open

Instructors

“As Good or Better Books”

Supplements & Support

Control Over Content & Timing

Affordability & Choice for Students.

Authors

Rapid market share gain

Richer compensation

Future facing model

Get to be good guys

Students

Free (or low cost) books

Freedom (to choose)

Mobility & Efficiency

Improved learning

Charleston Conference, Nov 4, 2010

Marilyn BillingsScholarly Communications LibrarianUniversity of MassachusettsAmherst, [email protected]

Open Education Resources at UMass Amherst

17Scholarly Communication Office, University of Massachusetts Amherst Libraries

Beginnings

Open Access Weeks, 2009 and 2010• Awareness

Sept 21, 2010 event• Education

Publicity / Buy-In

Resources• Scholarly Communication Office• OER LibGuide


OER Events During OA Weeks 2009 & 2010http://scholarworks.umass.edu/oa/2009/

oct22/4/ http://scholarworks.umass.edu/oa/2010/oct19/3/


University OER Event on September 21http://scholarworks.umass.edu/oer/

More pictures about event are available at:http://scholarworks.umass.edu/oer_images/


Publicity

Local newspapers

Campus news

Buy-In Faculty Senate Office of Faculty Development Provost’s Office


ResourcesScholarly Communication LibGuide:http://guides.library.umass.edu/scholarlycommunication

OER LibGuide:http://guides.library.umass.edu/oer