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Andreas Kornherr, Mondi, Ulmerfeld-Hausmening, AustriaFrom flirt to innovationHow to establish network ties between science and industryhttp://obc2012.outofthebox.si/
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From flirt to innovation
Andreas Kornherr & Gerhard Drexler
Research & Development
Mondi Uncoated Fine Paper
Introduction to Mondi Terms and Definitions Flirting Networks Case studies Discussion
Agenda
Mondi Group
Mondi is an international paper and
packaging Group, with production
operations across 28 countries and about
23,400 employees.
Its key operations and interests are in
central Europe, Russia and South Africa.
The Group is involved in the manufacture
of packaging paper, converted packaging
products and uncoated fine paper.
Open Innovation
Market
Front End
Development
technologies,
trends, markets
Ideas from external
sources, R&D
partner, suppliers,
literature,
conferences, etc.)
external licenses &
know-how patents & licenses
external products
existing market new market
Modes of cooperation
external
collaboration
(supplier)
internal
collaboration
(project)
external
collaboration
(customer)
external
collaboration
(other companies)
external
collaboration
(universities)
vertical
horizonta
l
Formation of collaborations
e.g. university – industry
high knowledge
appropriability
University research
funded by contracts
from industry,
academic consulting
Research performed
within the firm with
marginal or no university
involvement
University research
without industry
involvement, publicly
funded
University-industry research projects
and collaborations, research
consortia, joint ventures (with public
or mixed public-private funding)
high adaptability low
high exclusivness low
Lo
w
co
mp
lexity
hig
h h
igh
un
ce
rtain
ty lo
w
Source: Rossi 2010 (mod.)
Hunter–gatherer cooperation
Source: Joseph Henrich, Nature 481, p. 449-450, 2012
Dream: Aim:
Finding a Partner
A flirt is a (erotically) motivated approach between two persons
establishing a cursory contact without obligation.
“Flirting is a basic instinct, part of
human nature. This is not surprising: if
we did not initiate contact and express
interest in members of the opposite
sex, we would not progress to
reproduction, and the human species
would become extinct.”
Kate Fox
Social Issues Research Centre
Guide to Flirting
Mar
kt
Degree of Interactivity
community
personal
Degree of
Sharing
Degree of
Connectivity
high
small
low high
Source: Peter Gloor / MIT / 2006
Personal attitude for succesfull flirting
From flirting to formal collaboration
From weak to strong networks
Identification of possible partners
(congresses, literature, patents, internet,…)
Adjustments with roadmap
Clarification of additional competencies
Formation of weak bonds
(weak = meetings 1-2 times a year)
intensification of bonds
(strong = meetings several times a year, workshops)
Concrete project definition
Budgets and contracts
Public funding(s)
External technology user
Combination, subsitution of partners
Type of collaborations between
industry & universities
Where do „weak“ relationships begin?
ressources
uncertainty
What is
possible?
5–10 J Can we make it?
Do we want to?
3–5 J
Implementation
1–2 J
Groenveld, 1997 (mod.)
Early and longterm
relationships between
internal and external
researchers can -
depending on diversity
and specifity - lead to
new perspectives and
ideas for the company.
„Weak“ relationships are
characterized by a high
number but low
frequency of contacts to
other persons.
Case study I - network of employees
Case study II – humidity indicators (smart
colours)
Case study II – humidity indicators
Case study II – Network details
3 Projects
Summary
Open Innovation is based on external collaboration Different modes of collaboration Networks form the basis of collaboration The flirt – from weak to strong networks Case studies relate networks to innovation 2 – mode networks
Building Relationships 9 Innovation Events (2008-2010)
204 companies
9 events
2-mode network
Degree centrality
FORWARD - LOOKING STATEMENTS
It should be noted that certain statements herein which are not historical facts, including, without limitation those regarding expectations of market growth and developments;
expectations of growth and profitability; and statements preceded by “believes”, “expects”, “anticipates”, “foresees”, “may” or similar expressions, are forward-looking statements.
Since these statements are based on current knowledge, plans, estimates and projections, they involve risks and uncertainties which may cause actual results to materially differ from
those expressed in such forward-looking statements. Various factors could cause actual future results, performance or events to differ materially from those described in these
statements. Such factors include in particular but without any limitation: (1) operating factors such as continued success of manufacturing activities and the achievement of efficiencies
therein, continued success of product development plans and targets, changes in the degree of protection created by Group’s patents and other intellectual property rights, the
availability of capital on acceptable terms; (2) industry conditions, such as strength of product demand, intensity of competition, prevailing and future global market prices for the
Group’s products and raw materials and the pricing pressures thereto, financial condition of the customers, suppliers and the competitors of the Group, potential introduction of
competing products and technologies by competitors; and (3) general economic conditions, such as rates of economic growth in the Group’s principal geographical markets or
fluctuations of exchange rates and interest rates.
Mondi does not
a) assume any warranty or liability as to accuracy or completeness of the information provided herein
b) undertake to review or confirm analysts’ expectations or estimates or to update any forward-looking statements to reflect events that occur or circumstances that arise after the date
of making any forward-looking statements.
Looking forward to questions, comments, inputs …
Andreas Kornherr Gerhard Drexler
[email protected] [email protected]
Tel .+43 7475 500 - 5143 Tel.: +43 7475 500 - 5130