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Lee Rainie will discuss the Project’s latest findings about how people use the internet, smartphones, and social media tools to get news, share news, and create news. He will describe how the very definition of news is expanding in the age of “me media.” He will discuss the Project’s new research about how people use different platforms to get news about different topics: that is, they use different media channels to learn about the weather and learn about local government. He will also describe how social networks have become essential transmitters of news and evaluators of the meaning of news in people’s civic lives.
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PewInternet.org
News in a networked world
International Journalism Festival, Perugia
April 27, 2012
Lee Rainie: Director, Pew Internet Project
Email: [email protected]
Twitter: @Lrainie
12 insights about news in a networked world
1 – Newspapers are critical to civic life Most important source
• Community events
• Crime
• Tax info
• Local govt
• Arts/culture
• Social services
• Zoning / development
Tied with internet
• Housing
• Schools
• Jobs
Tied with TV
• Political news
• Portable – half of cell owners get news on phone – 2/3 of smartphone owners
• Participatory – 20%-40% of consumers contribute to news
• Personal – half of consumers customize
• Social – “news as conversation”
2 – People’s experience of news is being re-shaped by tech change
3 – The audience is shrinking a bit: 17% get no news on average day
4 – People are reallocating their time using news platforms/sources
5 – People are shifting platforms
6 – Users exploit multiple platforms (1)
7873
61
5450
17
0
10
20
30
40
50
60
70
80
90
Local TV National network/cable
Online Radio Local newspaper
National newspaper
News platforms Americans use on typical day
6 – Users exploit multiple platforms (2) 59% use online and offline sources on typical day
7%
46% 46%
0%
10%
20%
30%
40%
50%
60%
70%
1 platform 2-3 platforms 4-6 platforms
% o
f a
du
lts
(1
8+
)
# of news platforms Americans use typical day
7 – People graze for news all day long
8) Users’ perceptions of news media bias grow
http://www.people-press.org/2011/09/22/press-widely-criticized-but-trusted-more-than-other-institutions/
Press is politically
biased 45% - 1985 63%- 2011
Republicans
and Independents drive the trend
9 – Audiences are more fragmented
by partisanship and ideology
9 -more) Red crowds and blue crowds discuss news – segregated with different sources and conversations
Analysis of 2011 SOTU conversations on Twitter
10 – People are losing its faith in news organizations (with exceptions)
11 – People’s motives vary for using different news sources
12 – People rely on different
platforms for news on different
subjects
Thank you!
